This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
How productmanagers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software productmanagers.
After hosting the 2020 virtual summit for productmanagers and product VPs, I’ve been asked many times for my lessons learned: what made it great, what would I do differently, what advice I have, what I learned about launching a product, etc. Summary of some concepts discussed for productmanagers. [1:38]
With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020 , product-focused roles are changing drastically. Executive teams recognize the critical role product and road mapping can play in the overall customer experience. The role of productmanager is changing.
We are starting to pull together our 2020 conference list. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. Are you looking for the 2019 Product Conference list? Mind the Product Singapore.
Join Hope Gurion, Product Leader Coach at Fearless Product, as she shares 3 techniques to accelerate your cross-functional collaboration with other customer-centered teams like sales, productmarketing, and customer success. August 4th, 2020 at 12:30pm PDT, 3:30pm EDT, 8:30pm BST. You won't want to miss this!
As productmanagers we are, at our core, facilitators. It is ultimately up to us to get all interested parties to align and collaborate on building the right thing for our business and making sure we understand our users so it’s the right thing for the market. As such, we spend a lot of our [.].
You’d be hard-pressed to find someone who hasn’t had a virtual doctor appointment, ordered groceries online, or used curbside pickup in 2020. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. In fact, a new “Helpfulness” category was added to Apple’s 2020 awards. Personalization.
Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for productmanagers, mobile marketers, and C-suite executives interested in digital transformation. 2020 Mobile App Engagement Benchmark Report. 21 Mobile ProductManagement Resources.
Download the 2020 Mobile App Engagement Benchmark Report for Media Apps. The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. The post Media Apps: 2020 Mobile Customer Engagement Benchmarks appeared first on Apptentive.
Speaker: Shardul Mehta, VP of Product Management, American Well
What's the #1 metric you should be tracking as a productmanager? Speed-to-market? Because to understand your #1 KPI, you need to understand your primary job as a productmanager. Because to understand your #1 KPI, you need to understand your primary job as a productmanager. Is it on-time delivery?
The art of marketing in a crisis. Given how unprecedented 2020 has been, with turbulence and tragedy on so many fronts, it’s hard to try and pick a post that sums up the year on Inside Intercom. A must-read for marketers dealing with change or crisis. Evelyn Clinton, Senior Content MarketingManager.
Just a few months ago, CMU MS in ProductManagement Program celebrated a very special day – 05/13/31. McElroy wrote a memorandum that gave birth to the field of ProductManagement. Jeff Lash VP and Group Director, ProductManagement Research @ Forrester. Steve Johnson Founder & CEO @ Under10 Consulting.
The B2B ProductManager August 2020. The B2B ProductManager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. There’s one key strategic part of productmanagement that got lost in the agile shuffle. In This Issue.
The B2B ProductManager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on productmanagement and productmarketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.
How often do your product priorities change? Has 2020 led you in a new direction? Have you found yourself scrambling to adapt to the market changes? Join Stephanie Lewandowski as she candidly talks about the realities of roadmaps - how often they change, how to navigate the changes, and how to survive in an uncertain market.
B2B ProductManager December 2020 Issue. You’ve survived 2020 and demonstrated incredible resilience. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B ProductManager December issue.
The B2B ProductManager July 2020. This month we take a closer look at the practices of productmanagement and productmarketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B ProductManager July 2020 issue.
B2B ProductManager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for productmanagement, productmarketing and sales in 2021.
The B2B ProductManager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. Blog: High-Octane ProductManagement. ProductManagement Playbook. In This Issue.
Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group
We know how to plan for where we want to be for a product (delivery). And, we know how to plan to discover a market (discovery). Right now in 2020, those plans might not be worth anything. July 16, 2020 at 11 AM PDT, 2 PM EDT, 7 PM BST. Use ProductManagement Today’s webinars to earn professional development hours!
The B2B ProductManager Magazine February 2020. This month we turn the spotlight on techniques for identifying higher value targets using personas and market segments, and the role of the solutions manager. Also, we’ve been publishing a lot of short articles on portfolio productmanagement and marketing.
The B2B ProductManager April 2020. This month we offer three things you can do to make sure your product and marketing priorities are in lockstep with the new priorities of your target customers. Blog: High-Octane ProductManagement. Is It Easier to Position Products You Haven’t Built Yet?
And that’s where our 2020 Mobile App Customer Engagement Benchmark Report comes in! Ultimately, this report is meant to serve as a yardstick for lifestyle apps like yours seeking to understand how their customer feedback and engagement metrics stack up against the market. Customer sentiment distribution.
Whether it’s at one of our conferences or meetups, we host events in over 200 cities around the world and love to invite product people to take the stage, share their insights, and push our craft forward. The post The 10 Product Talks You Should Have Watched in 2020 appeared first on Mind the Product.
As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. To help you formulate your strategy, here are five ways productmanagers can re-focus on their mobile customers , backed by data from our 2020 Mobile Engagement Benchmark Report.
If you’re a productmanager or mobile marketer for a travel brand, put yourself in your customer’s shoes. Download the 2020 Mobile Customer Engagement Benchmark Report for Travel Apps. The post Travel Apps: 2020 Mobile Customer Engagement Benchmarks appeared first on Apptentive.
As a Product Mentor, I've seen these career paths to ProductManagement: – Business Analyst – ProductMarketer – Software Engineer – Visual/UX Designer – Project Manager What was your path? productmanagement #prodmgmt — ToluAyeni (@Tolu_Mercie) August 27, 2020.
While I can't claim Taylor Swift's level of productivity during the pandemic with two major album releases, 2020 was still a prolific year of writing for me, publishing 18 new essays and remastering 3 existing ones. The Top 10 Deliverables of ProductManagers. 5 Skills Every ProductManager Can Learn From Elon Musk.
Productmanagers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile productmanagement. What Is Mobile ProductManagement?
Download the 2020 Mobile Customer Engagement Benchmark Report for Retail Apps. Ultimately, this report is meant to serve as a yardstick for retail apps like yours seeking to understand how their customer feedback and engagement metrics stack up against the market. And that’s where we come in! Customer sentiment distribution.
If we’ve learned anything in 2020, it’s that flexibility is key to being a strong productmanager – especially when it comes to the mobile experience. For many mobile productmanagers, their biggest goal is to create a realistic product roadmap and hit key milestones on time.
2020 has been volatile for Finance apps. As we look ahead to our “new normal,” Finance app productmanagers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. Mobile Customer Sentiment.
Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success. Josh Fischer, Product Lead at Spotify.
Mobile marketers and productmanagers can immediately take action on events in Apptentive by simply flipping a switch. UserVoice enables product teams to work more effectively alongside customers, customer support, success, and sales teams to better inform the product development process. Watch the full video here.
At the close of 2020, when we’re on the brink of entering a new decade, we thought it’d be a good time for a little history lesson. With more people entering the Product landscape than ever, now is a good time to help the newbies understand where ProductManagement came from, and how far the industry has come.
This includes interviewing and observing users, using key performance indicators (KPIs) to track the value of the current product version, keeping an eye on the competition, and monitoring market trends. [2] I find that the framework is best suited for products that are affected by a significant amount of uncertainty and change.
Companies of all sizes across industries are looking to hire productmanagers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a productmanagement position at a company. ProductManagement at a Startup .
Figure 2: The Portfolio Roadmap Guides the Product Roadmap Take Microsoft 365 again as an example. The portfolio roadmap in Figure 1 states Allow users to easily access standalone apps and increase the attractiveness of the suite as the portfolio goal for 2020. Generally speaking, thats the job of a product portfolio manager.
Today, we published the findings from our 2020ProductManagement Insights Report , which highlighted the growing influence the productmanagement discipline has over the toughest challenges facing organizations today, such as digital and strategic transformation.
How productmanagers can boost innovation in companies large and small. Summary of some concepts discussed for productmanagers. [6:13] After the crash, investors became risk adverse and were looking for productmarket fit. How productmanagers can boost innovation in companies large and small.
The Food and Drink industry embraced the transition to mobile in 2020, and the investments paid off in 2021. Sticking with the theme, interaction rates fell slightly for Restaurant apps, averaging 18% in 2021 (22% 2020 average). QSR Mobile App Marketing Strategies. Interaction and response rates. 5 QSR App Trends to Watch.
The performance of productmanagement and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Enjoy The B2B ProductManager March issue. Blog: High-Octane ProductManagement. ProductManagement Playbook.
But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars. Today, we’re excited to bring you thoughts from Liz Jensen, Senior ProductManager at Visa.
Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense management) faced hurdles early on in the year that flattened as employees became more comfortable working from home.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content