2020 Marketing Strategy 
Product Innovation Educators
DECEMBER 16, 2024
The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions.
Product Innovation Educators
MAY 18, 2020
After hosting the 2020 virtual summit for product managers and product VPs, I’ve been asked many times for my lessons learned: what made it great, what would I do differently, what advice I have, what I learned about launching a product, etc. 3:11] Target Market: product managers and product leaders. [3:59]
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Alchemer Mobile
JANUARY 28, 2020
With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020 , product-focused roles are changing drastically. While we could chat top product management tools and technologies all day, we believe organizational changes will have the largest impact on this industry in 2020.
Alchemer Mobile
DECEMBER 31, 2020
Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. 2020 Mobile App Engagement Benchmark Report. Retention is a top priority for mobile marketers.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
The Product Coalition
JANUARY 12, 2021
Although 2020 has made marketing a more difficult challenge for the typical business?—?with Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. connecting interested searchers with your content and commodities.
Alchemer Mobile
FEBRUARY 18, 2021
Back in May of 2020, we dug into the mobile data to reveal changes in DAU (daily active users) across different industries. Key Mobile App Strategies for Travel Brands During the Reopening Process. In fact, a new “Helpfulness” category was added to Apple’s 2020 awards. Personalization. Helpfulness. Investment.
Speaker: April Dunford, Executive Consultant, Speaker, and Author
Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. How to leverage market trends to help customers better understand why your product is important right now.
Speaker: Mark Ridley, Owner and Founder, Ridley Industries
He’ll explain how stitching together pre-existing solutions is often the best way to bring a stable, secure product to market most quickly. Mark will teach strategies to avoid the problems caused by rebuilding features that are already delivered by existing services, including: Adding a build vs. buy phase to your product discovery.
Speaker: Mark Ridley, Owner and Founder, Ridley Industries
He’ll explain how stitching together pre-existing solutions is often the best way to bring a stable, secure product to market most quickly. March 11, 2020 11AM PST, 2PM EST, 7PM GMT. How do you help your engineers get on board with buying instead of building?
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