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Why Great Ideas Fail in Finance: It’s Not the Digital Product, It’s the UX

UX Planet

For decades, banks competed through branch locations, branding and fee structures. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values. Brand Authenticity Wins People can spot inauthenticity online from miles away.

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Unlocking Growth Through UX Research

UX Planet

Additional statistics reinforce this argument: 74% of SaaS companies consider their product the primary driver of growth OpenView, 2022. Companies prioritizing product-led growth are 4 times more likely to rank among the top 25% in growth within their industry OpenView, 2022.

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The Grand Finale! What To Do With A Product In Decline? (Product Lifecycle Part 5)

BrainMates

Migrated customers are generally more loyal to the brand than new customers, have low (or no) acquisition costs, and, if the product is similar enough, lower customer support costs. This is why customer migrations can be one of the most powerful strategies for a business when done right. This was a process spanning almost a decade.

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Landing Page Design Best Practices — Boost Conversions with Expert Tips

UX Planet

of marketers reported higher conversion rates in 2023 compared to 2022, as per the samesource. Here are detailed best practices: Functional and Straightforward Design: Keep the design clean and clutter-free, using a simple color scheme aligned with your brand.

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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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Usability testing: the complete guide

UX Planet

Brand reputational damage   — if you develop a reputation as a company or organisation that doesn’t care about usability, accessibility or inclusion, it could permanently tarnish your brand. 2022) Usability testing: a practitioner’s guide to evaluating the user experience. 2022) Moderated versus unmoderated usability testing.

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Resumes to Dynamic Profiles: The Career Shift You Need

UX Planet

The New Era of Professional Branding: A Journey BeyondResumes Image Source 1 | Image Source2 Today, however, the professional landscape demands more. As we navigate a fiercely competitive job market shaped by rapid technological advancements and shifting employer expectations, a new era of professional branding is taking root.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.

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Rightpoint Launches Cadillac's Reimagined In-Vehicle Experience

An early believer in the power of experience, Cadillac looked outside of the automotive industry to reimagine the user experience of the Cadillac brand and redefine what luxury is in a digitally enabled world.

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Omnichannel is Multichannel 2.0

With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. In 2022, our offline and online worlds are more integrated than ever before. Multichannel and omnichannel marketing are not the same. Today’s consumers have evolved.