Alchemer Mobile
APRIL 14, 2022
The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. However, while mobile teams surveyed 37% of their consumers for feedback, only 8% responded (13% overall)—an area for improvement in 2022. Expressed customer emotion.
Alchemer Mobile
MARCH 14, 2022
Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. There are three feedback-focused product goals winning mobile teams should prioritize in 2022: Focus on the first 30 days.
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Alchemer Mobile
APRIL 5, 2022
The following data and information is from our 2022 Mobile App Customer Engagement Report. Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE.
Alchemer Mobile
MARCH 24, 2022
The following data originates from our 2022 Mobile Consumer Engagement Report, which can be read in full here. This insight allows mobile product teams to understand the concern and adjust their product roadmap so the experience can be fixed, ultimately saving relationships they would otherwise lose.
Speaker: Lisa Mo Wagner, Product Management Coach, Writer, Speaker and WomenTech Ambassador
Timeline roadmaps provide us with a false sense of certainty and security. Often, product teams fall into the trap of creating a roadmap that doesn’t support timely customer feedback. Companies frequently make this mistake by creating a product roadmap 1-3 years in advance. How to Manage your product roadmap.
Alchemer Mobile
MAY 18, 2022
The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report. Others (like expense management or work collaboration) felt the investments they made in mobile in 2020 begin to pay off as the investment in remote work continued to be a priority. Expressed customer emotion.
Alchemer Mobile
APRIL 21, 2022
The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. While correlation isn’t causation, looking at overlapping data points can help us infer what bets paid off for mobile product teams, along with where they can adjust their roadmaps to improve.
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. Product roadmaps must focus on the "now" and allow feedback to inform the "later."
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree. In this webinar you will learn: Why Product Management should create the initial “Product Message". The benefits of a good product message. How to use the messaging to validate your roadmap.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Defining the product vision is a high-stakes exercise, which makes it all the more important to avoid some common pitfalls product managers encounter: confusing the company’s vision with their product vision, defining a vision that’s too abstract to be useful in strategic planning, or combining the “what” and the “how” in the product vision.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
In this webinar, we’ll explore the 4 key pillars that a value-driven product organization leverages to ensure they are connecting their strategy to execution to deliver business outcomes: The Product Roadmap (What it is and what it’s not). October 4th, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm BST. A System of Metrics.
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