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In 2025, customers wont just buy productstheyll choose the ones they trust. A growing library of frameworks, case studies, and actionable tools. With privacy concerns, AI-driven decisions, and increasing competition, trust is becoming the ultimate differentiator for PMs who want to build lasting customer relationships.
September is right around the corner and that means the 2025 strategy season is here for many of us. For all you product managers out there, here’s something that’ll help you energize stakeholders and separate the pretenders from the contenders when it comes to influencing your product priorities for 2025, and it won’t cost you a dime.
I recently came across the SPICEY framework by YouTube creator and author Nisha Vora. Nisha uses this framework as a way to think about changing your eating habits, but I quickly realized it can apply to continuous discovery habits, too. Think about what it would take to follow the SPICEY framework, even just for the next quarter.
How New Heuristics Are Reshaping the Creative Process Between Humans andMachines Image generated byChatGPT When the wave of generative AI tools began flooding the market, I must confess my reaction was mixed: a sense of fascination for the possibilities and concern for the ethical challenges looming on the horizon. ResearchGate.
What product managers need to know about the Targeted Innovation Process Watch on YouTube TLDR The Targeted Innovation Process is a practical framework that helps product managers drive innovation in their organizations. This framework has five key steps: Step Description 1.
IBM did a fabulous job moving from mainframes to PCs, and they’re still in the market. That might mean a new strategy, new sales approach, or a new marketing approach. The World Economic Forum says over 40 to 50% of jobs are going to be obsolete by 2025. [7:16] It doesn’t have to be a response to something wrong.
Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market. You have early traction.
De-risking your 2025 initiatives Why every intelligent app must start with a PoC By Jill Antweiler Posted in Product Published on: January 15, 2025 Last update: January 15, 2025 As we settle into 2025, many executives are eyeing ambitious initiatives to leverage new technologies and drive innovation.
8 AI trends that will define product development By Greg Sterndale Posted in Digital Transformation , Product Published on: February 12, 2025 Last update: February 10, 2025 From modular architecture to agentic AI How product development will evolve in 2025 & beyond In product development, change is the only constant.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UX Research becomes not only valuable but essential for driving authentic and lastinggrowth.
He most recently ran Product Management, Marketing, and Partnerships across Square while reporting to the CEO. Prior to Square, Saumil was a startup founder for LocBox, a marketing automation company that was acquired by Square in 2015. It happened with PMs, engineers, designers, and marketers at all levels of seniority and tenure.
Yes integrate via JS snippet; supports SPA frameworks. Cost-effective for mid-market and enterprise teams Userpilot includes premium features that other tools often lock behind higher plans: You can organize flows into folders, which makes content management easier at scale. on mobile).
The proximity to the US market, cultural alignment, and favorable time zones make Mexico an attractive destination for many US companies looking to augment their software development capabilities. USMCA Benefits and Legal Framework The United States-Mexico-Canada Agreement provides a robust foundation for cross-border business relationships.
Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.
Given an Excel file, calculate ROI and share 2-3 insights for the marketing team. 🧠 Learn more : Dashboarding Interview Framework What interviewers are testing: Can you manage the scope without losing trust? How do you decide which KPIs matter in a marketing funnel analysis? Which would you use and why?
The global online dating market was valued at $6,400.0 million in 2017, and is projected to reach $9,202 million by 2025 , growing at a CAGR of 4.7% from 2018 to 2025. It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year.
From iPhone to AI By Patrick Sheridan Posted in Digital Transformation , Product Published on: January 9, 2025 Last update: January 9, 2025 How lessons from the mobile boom can help navigate the new era of software development Were going to make some history together today. The App Store, now home to more than 1.8 billion by 2027.
By Jill Antweiler Posted in Product Published on: May 8, 2025 Last update: May 8, 2025 AI isnt just changing what we buildits changing how we build it. AI is rewiring product development Is your operating model ready? Its not just about adding AI features to software.
Collectively, we’ll be generating 175 zetabytes of data by 2025. As with many things in this life, organization is the first step to success, whether you’re looking to increase operational efficiency, improve user experience, or innovate to grow market share. they need to be able to self-serve answers to effectively use this data.
This approach can free up internal resources, reduce time to market, and provide access to niche skills, especially in emerging technologies such as artificial intelligence, blockchain, and the Internet of Things. This can include: Product strategy: Roadmap definition, market research, feature prioritization.
Its not just the design, features, or marketing. How to use it: Define your cohorts: Such as a group of users who signed up in January 2025 or customers who started their free trial this week. And make sure your tracking practices align with GDPR , CCPA , and Apples ATT framework (ATT).
In 2025, users demand seamless access to real-time insights directly within the tools they use daily. Increased Product Value: Applications equipped with analytic capabilities differentiate themselves in competitive markets.
AI transformation 101 How AI is revolutionizing life sciences By Modus Create Posted in AI Transformation Published on: May 30, 2025 Last update: May 30, 2025 Welcome to AI Transformation 101 , where we cover the latest industry trends and showcase best practices for your organization to turn bold, innovative ideas into action.
” 📌 Tip : Use the STAR or PACE framework to craft concise, impactful stories showing soft skills and business awareness. Our dash-boarding framework was developed by real analytics and dashboarding teams. Sample Prompts: “Estimate the market for a grocery delivery app.” What did you learn?”
We‘ve identified six digital product development trends gaining traction among enterprises across industries and markets. By 2025, the serverless architecture market is expected to grow at a compound annual growth rate (CAGR) of 24.7%, reaching $14.93 billion in value.
57% of large organizations have adopted an Agile framework for implementing digital initiatives. 5G will account for 21% of all mobile internet connections by 2025 — GSMA. The global business process automation market will grow to $19.6 In today’s world, every company is a technology company.
How AI can supercharge DevEx And why you should care By Andy Dennis Posted in Digital Transformation , Platform Published on: April 25, 2025 Last update: April 25, 2025 The experience that's slowing down your developersand your business 92% of developers already use AI coding tools, and 70% say AI improves productivity.
Liam Geraghty: Homeschoolers are a major market for Outschool as well as kids taking after-school lessons for academic enrichment and support. Liam Geraghty: Figures show that the edtech market grew by nearly 21% year-over-year in 2021. It’s looking like it’s going to be 2025. That is absolutely true.
This is especially helpful for marketing, product, and CS teams, which all prioritize different metrics. For instance, marketing focuses on user acquisition, whereas product looks at feature adoption. Note: At the time of writing, this feature is still in development and will be available at the end of Q1 2025. Konstantin L.,
In 2025, US businesses face unprecedented challenges finding affordable, quality tech talent. The country’s robust STEM education ecosystem produces developers proficient in cutting-edge technologies, from advanced AI/ML frameworks to cloud architecture, mobile development, and enterprise solutions. The solution?
Poor player experiences Our 2025 Customer Service Transformation Report shows that 91% of support professionals say customers expectations of support have increased in the past year, with 85% saying they think AI customer service tools are responsible for this shift. Community participation and advocacy.
According to the ” 12 Data and Analytics Trends to Keep on Your Radar ” report by Gartner, by 2025, context-driven analytics and artificial intelligence (AI) models will replace 60% of existing models built on traditional data and improve business users’ decision-making processes. Context-Enriched Analytics.
To be useful, Count The Digits and similar heuristics fit into a larger framework where we have strong customer insights and thoughtful goals/strategies/OKRs. That’s our #1 challenge for 2025.” Re-use, consistency, better guesses over time.) Anything really important will come around again.
Tell me about how you brought a product to market. Here's how: Use Interview Frameworks The best way to ensure your behavioral interview answers are concise yet compelling is to use interview frameworks where appropriate. Two frameworks will be best for the behavioral and hypothetical GCA interview questions.
Start 2025 with the essential knowledge areas that give product managers more influence and success In 2024 I co-authored the 3rd edition of the Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification.
Key Takeaways It is anticipated that more than a quarter of a billion copies of this practical technology will have been marketed by 2025. The SaMD concept demands specialized knowledge and skills that are not readily accessible in the American market when developing software for medical devices. Why is the data being collected?
Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. A customer in the market for a Porsche is likely not considering a Volkswagen and visa versa. The market will judge.
Much of this is being fueled by the success of the FAANG companies ( Facebook , Amazon, Apple , Netflix , and Google ) who, now along with Microsoft and NVIDIA , boast some of the largest market caps in the world. They have something like 90 plus percent of their market. One is that you are losing market share.
So, there is a document called BKK Strategy 2025. You can repurpose that in a way where you can address for the local market. Hyper-local and e-commerce within communications kind of work and mostly in Eastern markets. And I think to address that market and mindset is the key. And BKK already has a strategy in place.
While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. Product-market fit is about meeting the market’s demand by iterating the product, while customer fit is about attracting the right customers.
Next in-person conference: BoS Europe 2025 on 31 March-1 April in Cambridge, UK This year’s BoS Europe presents a group of thinkers, doers, and industry rebels wholl make you question everything from user activation to AI, hiring, and pricing strategies. They leverage core human desires (lust, sloth, pride) to create market dominance.
Let me introduce you to the Design Skills 2025Framework And no, its not Figma, I promise! Whether youre working with developers, marketers, or other designers, human skills for designers like teamwork and clear communication are crucial forsuccess. This makes ethical design one of the most impactful Design skills 2025.
Marketing: Understanding the Audience Beyond Campaigns: Marketing teams often focus on crafting compelling messages, but applying a product mindset can shift the emphasis to truly understanding the audience. marketers might ask, What problems are our customers trying to solve? What movement will you start in 2025?
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