September, 2021

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Three Qualities of Great Product Roadmaps

Roman Pichler

Listen to this article: [link]. Goal-oriented (a.k.a. Outcome-based). Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. This can be reassuring for customers and stakeholders, as the individuals believe that they know when their features will be delivered.

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The Hybrid Work Model is Changing How Teams Work

CardBoard

What is the Hybrid Work Model –. Over the past year the Hybrid Work Model has become a hot topic at companies across the world. With a new generation of talent flooding the market, they also bring with them a progressive approach to work. Equally, the pandemic has drastically changed the landscape of how teams communicate, connect, and collaborate requiring tools like online whiteboards.

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Product in Practice: Finding the Best Way to Communicate with Different Stakeholders

Product Talk

Continuous discovery is more of a journey than a destination. You can pick up the habits and fold them into your daily practice, but there will always be room for improvement. Plus, your work environment is always changing, so you’ll constantly need to adapt to your current settings and stakeholders. If your sales team isn’t bought in, for example, they won’t want to sell your new product or feature.

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Product Manager vs. Product Owner — You Asked, We Answered

280 Group

Last month, we presented the webinar, The Product Manager vs. Product Owner Role – Siblings, Rivals, or the Same Person? You can view the accompanying blog post as a primer to learn about how to optimize the relationship between these roles. We received so many great questions on the topic and have included answers to the top questions down below. Thank you all for engaging in our webinar!

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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4 Lessons from Product Management Experts

Alchemer Mobile

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. From learning more about their career path to predicted trends to general tips and advice, there’s no shortage of lessons to be learned that can ultimately help you develop and become a better product expert yourself.

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Product Executive in Residence, Brian Nejmeh Discusses Product Management at CMU

Product Management Unpacked

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. It also allows me to connect CMU and its world-class graduate degree programs and students who are interested in and excited about product to industry through internships, capstone projects and employment opportunities.

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Clean up your Mess: Working with IA – Abby Covert

Mind the Product

Abby Covert joins us on the podcast to chat about why IA is important, how and when we should work with IA, and how you can incorporate the principles and lessons from the discipline into your work. [.] Read more » The post Clean up your Mess: Working with IA – Abby Covert appeared first on Mind the Product.

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The #1 Reason the Sales Process Stalls After a Demo

Product Management University

Why does the sales process often stall after the demo? The biggest reason the sales process stalls after a demo has just as much to do with the discovery phase as it does the demo itself. It comes down to THE BIG WHY that’s driving the buying decision. The big why refers to something much higher in the customer organization that’s driving the buying decision, and if you ask the right questions early on, you’ll find it and use it to accelerate the sales process.

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The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

Do you remember the release of the PlayStation Classic, the 2018 replica of the original PlayStation video game console? If your answer is no, it’s because it didn’t make it very far in the market. Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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What is Product Engagement, and Why Does it Matter?

Alchemer Mobile

Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers. In this post, we’ll go over the basics of product engagement and some tips to increase product engagement. What is product engagement?

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Little Otter’s Rebecca Egger on making mental health care accessible to all

Intercom, Inc.

? ?. For Rebecca Egger, the CEO and co-founder of Little Otter , a mental health service designed for children, digital transformation will play a crucial role in scaling healthcare. That approach is already being rewarded and recognized – Rebecca was recently named on Inc Magazine’s influential Female Founders 100 list for 2021. Rebecca has a background in astrophysics and computer science and spent many of her formative years looking at gamma-ray bursts and supernovas, but eventually, e

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A Day in the Life of a Product Manager

Product Management Unpacked

Managing diverse teams, championing customer satisfaction, steering product development strategy, and patiently influencing the decisions of company leaders – it’s all in a typical day’s work for today’s product managers, along with customer problem resolution, communicating effectively with key stakeholders, cultivating new ideas, pitching their business cases, and other management challenges.

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Metrics and KPIs every SaaS product manager should track

Mind the Product

It’s often difficult to decide on what to track since there’s so much data gathered. In this post, we explore some important metrics and KPIs that you should track and measure to make the right decisions. [.] Read more » The post Metrics and KPIs every SaaS product manager should track appeared first on Mind the Product.

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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How To Manage Product Noise

The Product Coalition

There is a lot of noise around a product. Customers generate noise. The product team itself makes noise. Others in the company can… Continue reading on Product Coalition ».

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How to Create Personas for Your Next Product — and Why It Matters

280 Group

Marketing professionals will tell you that it’s impossible to promote a product or service if you don’t know who needs your product or why they need it. The “spray and pray” method — sending your message out to a wide audience and crossing your fingers that a portion of them will be interested — is ineffective and often a waste of money. Different people may want your product for different reasons, and piquing their interest will require you to highlight different aspects of your product or serv

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Why You Should Use Mobile Surveys to Drive Customer Engagement and Product Feedback

Alchemer Mobile

Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the app, to the right consumer segment. Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. “Surveys are the only qualitative source of info we really have about our customers—they are invaluable.

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Kevin Maney on designing your own category

Intercom, Inc.

In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. And one of the biggest advocates behind the movement is author, columnist, and advisor Kevin Maney. As a tech journalist, Kevin has been witnessing the evolution of the tech industry for more than 20 years.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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B2B Product Manager September 2021

Product Management University

B2B Product Manager September 2021. The highest performing product management teams know the market as well or better than they know their products. There’s only one way to get that expertise…spend more time with prospects and customers. A regular cadence of job rotation is an easy way to keep the product management cupboard stocked with market expertise.

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Scaling product and design teams is not just about hiring

Mind the Product

When working in early growth stage companies, being able to scale your teams quickly enough is a key element in keeping the human workforce aligned with advancement levers. Hiring might be the first thing to come to mind, right? But hiring is only part of the solution. [.] Read more » The post Scaling product and design teams is not just about hiring appeared first on Mind the Product.

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Video Marketing Is The Future?—?Is Your Business Doing It Properly?

The Product Coalition

Video Marketing Is The Future?—?Is Your Business Doing It Properly? Video marketing is intended to create and provide quality content tailored to your audience. It should appeal, engage and effectively convert your visitors?—?it should essentially take them through the sales funnel. You may give your audience video content throughout the whole consumer journey with niches such as videos that assist to educate your audience, making it easier to trust your brands and make their choice quicker for

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Trailblazing Women in Product Management: Nicole Francis, Director of Product Management at Paycor

280 Group

For our next installment of the Women in Product Management Series, I interviewed Nicole Francis, Director of Product Management at Paycor. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management? I initially worked in retail, so Paycor was my first career position.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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How to be a Great Product Manager According to Experts at Auth0, Mailchimp, SAP Concur, and productLivity

Alchemer Mobile

Coffee and product managers are the perfect blend. Get your cup of coffee ready and watch the full recording from our live panel discussion with product professionals from leading brands like Auth0, Mailchimp, SAP Concur, and productLivity. Here are some of the questions we cover: How did you get to where you are today? What did your path to product management look like?

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??Shep Hyken on getting customers to come back again and again

Intercom, Inc.

Customer loyalty is the ultimate goal for anyone working in customer experience. And it’s not just about strong retention and recurring revenue, although that’s certainly a plus; it’s knowing the customer won’t quit you over a new competitor with better technology, lower prices, or even a more convenient service. But how exactly do you win a customer’s loyalty?

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The Minimum Viable Testing Process for Evaluating Startup Ideas

First Round Review

The traditional approach is to do some customer research, throw an MVP out there as fast as possible, and hope it hits. After being early at three startups that achieved over $1M in run-rate in their first six months of going live, Gagan Biyani has landed on an approach that’s quite different. Here’s his framework.

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A guide on breaking into product

Mind the Product

Are you thinking of getting into a product management role? How does one make the leap from, let’s say a customer success role? [.] Read more » The post A guide on breaking into product appeared first on Mind the Product.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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The Customer Experience That Matters Most

The Product Coalition

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. Is it a great one? Here are a few points to consider. Photo by Sharon McCutcheon from Pexels When I was 16 years old I used to babysit my neighbors’ kids. They usually went out on Thursdays and always booked with me a few weeks in advance.

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The Risks of Replatforming

Mironov Consulting

Many companies have replatforming efforts underway. This is an essential part of the software product business, but fraught with poor assumptions and lack of experience/understanding. I've seen the majority of these replatforming and reimplementation efforts fail.

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Best Practices for In-app Messages

Alchemer Mobile

The opportunity to connect with customers has never been greater than when you’re in their pockets. In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. Through in-app messages, you’re able to hear about problems before they make it to the app stores, respond to customers with two-way conversations, and build relationships with your customers through in-app support.