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Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify)

Lenny Rachitsky

Shopify has found that 30% to 40% of experiments that show positive short-term results have no long-term impact. Just because the initial data doesn’t show a positive lift doesn’t mean it won’t create value in the future. Adopt a “hundred-year mindset” in your decision-making.

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Customer satisfaction surveys: Everything you need to know 

Alchemer Mobile

This reinforces a positive experience and encourages future participation in surveys. In marketing, they can gauge brand awareness, assess advertising effectiveness, or understand customer preferences. Implementing this feedback drives retention and positions them for long-term growth.

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Why we never hired a designer

UX Planet

Part 1: A lone design generalist A brief history of design generalists A few decades ago, every visual designer’s dream job was in advertising — a field where creativity and a good salary converged. From an organisation’s standpoint, product design should be seen as a role rather than a job position. After all, people like order.

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Top Product Manager Roles at Data-Driven Companies (+Candidate Spotlight)

Userpilot

The Ads Platform team builds the advertising systems and integrations that power the delivery of ads using Netflixs world-class content delivery ecosystem. They deliver ads in a manner thats thoughtful of Netflixs member viewing experience and drives great outcomes for advertisers.

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The Matcha Mystery: Why Your “Japanese” Matcha Might Be Made in China

freshtrax

China has become the largest matcha producer by volume, exporting to over 40 countries, while Japan maintains its position as the leader in ceremonial and premium matcha. Many Chinese matcha brands adopt Japanese aesthetics in their brand names, packaging, and advertising materials.

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Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance

UX Planet

Consider the following elements: Brand Strategy and Positioning: Before embarking on a digital brand makeover, financial institutions must clarify their mission, values and brand promise. A modern digital financial brand isnt just about colors, logos and fonts. The financial landscape is highly competitive.

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Tips for Managing the Product Lifecycle (Part 1)

BrainMates

For instance a news app that has advertising revenue (anonymous views), paid subscribers and paid content partnerships may find daily views better underlie the growth of the product and future revenue.</p? One of the most important is how your product will be positioned and for who.