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Most Financial Planning & Analysis vendors aren’t sticking with their positions long enough to claim them

Messages that Matter

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

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How to Find the Ideal Product Positioning with Perceptual Mapping

The Product Coalition

Perceptual Mapping is perhaps one of my favourite competitive analysis and Product Positioning tools. Continue reading on Product Coalition ».

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Fixing Your Scrum: A Forensic Product Backlog Analysis (Part 1)

The Product Coalition

TL; DR: Forensic Product Backlog Analysis Garbage in, garbage out: No matter whether your team chose Scrum for the right purpose?—?solving Here is where the forensic Product Backlog analysis steps in, a light-weight, simple practice to help Product Owners and Scrum Masters unearth anti-patterns that led to your low-value Product Backlog.

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3 Empowerment Levels in Product Management

Roman Pichler

It’s the first step to bring about positive change. You are not in a position to decline feature requests. As you are not empowered to determine the product features, you are not in a position to manage the product and significantly impact the value it creates. I certainly don’t intend to make anyone feel bad.

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

When you combine a simple portfolio SWOT analysis with market growth forecasts, the data paints a very clear and factual picture of your most lucrative market segments in pecking order. Does portfolio management impact our agile process? Here’s a bonus. Nothing changes about how you work with your development teams.

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Building a Strong Product Vision and Strategy: A Roadmap to Success

The Product Coalition

Here’s an example template for crafting an effective vision statement: “To [solve a problem] for [target users] by providing [unique value proposition] , leading to [positive impact or transformation] within [timeframe].” The Impact: Articulate the positive outcomes your product will bring to users or the market.

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