The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. The course runs in February and applications close on Jan 28th – find out more and apply here. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

UX Planet

FEBRUARY 11, 2024

In this article, we’ll be learning what personalization in user experience means, different forms of personalization which exist, and how personalization can impact brands. Of course, you’d want to stick around. Therefore, personalization helps brands improve customers’ loyalty. Thank you for reading this article!

Customer Experience 82

Customer Experience User Experience Research Software User Testing 82

freshtrax

MAY 21, 2024

This article focuses on the highlights from the part of the discussion relating to the impact of AI on the design industry. Ultimately, the stories of companies or entrepreneurs are unique and original, and they become the brand story. When that is created by AI, not only is the charm lost, but the value of that brand decreases.

Crowdsource 64

Crowdsource Customer Feedback Reporting Tools ChatGPT 64

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

Branding 63

Branding Weak Development Team Strategy Research Software 63

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Pragmatic Marketing

MAY 23, 2017

Put another way: Your personal brand is more important than ever. And if you are the product, why not manage your personal brand like a product? The key is to create long-term extensibility for your brand. Of course, to ensure you’re intelligently reacting to market changes, you continually have to be in the market.

Branding 70

Branding Product Research Roadmap Customer Experience 70

freshtrax

SEPTEMBER 7, 2023

This article will provide a glimpse into Japanese convenience store culture, and how these pillars of Japanese society strike awe in the hearts and minds of foreigners who live in or visit Japan. counterparts, by localizing their brands and customer experience to the Japanese market, they have become widespread and extremely popular!

User Testing 105

User Testing Customer Experience Branding Travel 105

The Product Coalition

JANUARY 11, 2024

With over five hundred writers contributing from many cities around the globe, we collaborate to produce informative and useful materials, which include case studies, applied practices, methodologies and processes, how-to articles, retrospectives, constructive perspectives and opinions. And the response is “I read it in an article.”

Reporting Tools 111

Reporting Tools Education Research Software Construction 111

Product Talk

MAY 3, 2023

If your product is brand new and you think you have no competitors, expand your understanding of competitors. I’ve sold every single one of my courses before I did all of the course production work. We explore tactics like this in our Identifying Hidden Assumptions and Assumption Testing courses.

User Testing 213

User Testing Product Research Testing Feedback Software 213

Roman Pichler

NOVEMBER 1, 2022

Listen to the audio version of this article: [link]. This, of course, assumes that you are adequately empowered and that you have the final say on strategic product decisions. Don’t use a roadmap if you cannot see beyond the next product goal—which can happen when you work on a brand-new, innovative product.

Roadmap 316

Roadmap Weak Development Team Customer Experience Reporting Tools 316

UX Planet

DECEMBER 19, 2023

The topic for this article came about recently, since one of the applications I worked on 13 years ago (technically speaking, I started working on it 13 years ago, and that particular engagement continued for 2 years), is still actively being used in a facility that I go to almost on a daily basis.

Feedback Software 83

Feedback Software Analytic Tools User Testing Research Software 83

The Product Coalition

JANUARY 12, 2024

With over five hundred writers contributing from many cities around the globe, we collaborate to produce informative and useful materials, which include case studies, applied practices, methodologies and processes, how-to articles, retrospectives, constructive perspectives and opinions. And the response is “I read it in an article.”

Reporting Tools 97

Reporting Tools Education Research Software Construction 97

The Product Coalition

DECEMBER 28, 2020

In 2021, brands can use the power of video marketing to drive audience engagement and increase conversions. Mr. Clean is one of many examples of how animation can set a powerful brand image and stick to the customers’ hearts. 360-degree videos constitute a new visual experience for consumers that can help brands earn their loyalty.

Marketing 179

Marketing Advertising Airlines Magazine 179

UX Planet

JANUARY 18, 2024

Let’s see if we can answer that question at the end of the article. In this article, we’ll be talking about persuasive design, what persuasive design can look like, and how persuasive design can be useful or wrong. The Usefulness of Persuasive Design Like I mentioned earlier, a lot of brands still make use of persuasive design.

Customer Experience 59

Customer Experience UX Differentiation Branding 59

UX Studio: Product Management

FEBRUARY 20, 2024

Read this article and check it out. Of course, creating and maintaining a design system requires dedicated effort – our design system experts know this well. Professionals, such as content strategists, accessibility experts, marketers, and brand designers, can also benefit from it. How have we been doing this?

Research Software 76

Research Software Systems Review Customer Experience UX 76

Intercom, Inc.

MAY 20, 2021

There are too many highlights to fit into one episode, of course, but I’ve chosen a selection of conversations that have stayed with me and represent a cross-section of the topics we’ve covered on the podcast. Over the course of a 30-year career her work has won her acclaim from across the business world and beyond.

User Testing 211

User Testing Magazine Artificial Inteligence Feedback Software 211

Userpilot

DECEMBER 19, 2022

This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Find your brand positioning. Brand identity is the first detail that you need to nail down.

B2B 98

B2B User Testing Research Software Analytic Tools 98

freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. Please be sure to watch for the second article in this series.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

Imaginary Cloud - Design

JULY 8, 2021

This article seeks to explain the definition of coolness and further describes (with examples) each characteristic of what is perceived as cool. In this sense, Warren and Campbell define autonomy as a " willingness to pursue one's own course irrespective of the norms, beliefs, and expectations of others. " Table of Contents.

Research Software 116

Research Software Magazine User Testing Branding 116

freshtrax

AUGUST 21, 2023

In this article, we will examine the future marketing potential of the entertainment industry from the perspective of fan marketing. In continuation of the first part of this series, this article will be presented in the form of a dialogue between two btrax team members: Ayaka, a marketer, and Mana, a business producer.

Entertainment 52

Entertainment User Testing Customer Experience Data Visualization 52

Product Talk

APRIL 6, 2022

I’ll explore this topic in today’s article. developing brand-new products). Our Continuous Interviewing course is designed to get you six hours of hands-on practice. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. A lot of teams conflate two concepts.

User Testing 239

User Testing Customer Experience Product Research Customer Feedback 239

Product Talk

JANUARY 3, 2024

Can a single course change your career trajectory? Can a single course change your career trajectory? Yes, of course, we helped customers, but I was actually there to discover their true needs rather than solve their one problem.” But my subliminal purpose there was to really do discovery,” says Mike.

Product Research 210

Product Research Customer Experience Research Software Reporting Tools 210

UX Studio

NOVEMBER 3, 2023

From boot camp graduates to industry veterans, a well-written or provocative article can help unlock new ideas, processes, or opinions. Highlight: In line with the focus of this article, here is an exciting piece that highlights a few essential lessons in creativity that you can take from the film Everything, Everywhere, All at Once.

Blog 63

Blog Research Software UX User Testing 63

Alchemer Mobile

JANUARY 30, 2020

In Gartner’s November 2019 “ Accelerate Buying Decisions ” article, analysts make an important distinction: “Technology buying is typically an act of change.” Brands who cling to traditional VoC initiatives (like NPS) without expanding have become stuck. We love chatting about customer emotion and, of course, would love to help.

Reporting Tools 173

Reporting Tools Technology Data Visualization Customer Experience 173

Roman Pichler

NOVEMBER 2, 2021

Listen to this article: [link]. As the person in charge of the product, you depend on the work of the development team and you are, of course, affected by poor performance. Say that you are working on a new brand-new product. This did not solve anything, of course. What is Bad Performance?

Weak Development Team 328

Weak Development Team Development Software Review Technical Review 328

The Product Coalition

DECEMBER 29, 2020

Neil McElroy from Procter & Gamble (the man who also helped found NASA by the way) is often pegged as the man behind modern Product Management after he wrote a now-famous 3-page company memo on the principles of brand management in the 1930s. Of course, the end of the decade brought…2020. Are you interested in Product Management?

Reporting Tools 176

Reporting Tools Product Management Product Manager User Testing 176

Userpilot

NOVEMBER 2, 2023

This is the main question we explore in the article. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. They allow companies to reach broad audiences and increase brand awareness. Let’s dive right in!

Feedback Software 90

Feedback Software Analytic Tools Research Software User Testing 90

Userpilot

NOVEMBER 14, 2022

How does this help with product marketing , and what are some examples of brands that have succeeded with it? Increases interest in your brand and establishes you as an authority. Why brands use the principle of reciprocity in marketing. Another benefit is increased interest in your brand. Read on to find out.

Feedback Software 92

Feedback Software Research Software Marketing User Testing 92

Userpilot

APRIL 30, 2024

In this article, we provide an in-depth review of the tool, before introducing a superior, more versatile alternative that enables you to create more intuitive user experiences. Note that the first prompt in your walkthrough is your branding and customization environment. But this tool isn’t without its drawbacks.

Analytic Tools 78

Analytic Tools Feedback Software Software Review Systems Review 78

Userpilot

SEPTEMBER 2, 2022

In this article, we’ll look at various customer training tools available on the market. Customer course feedback opportunity. The resource center created with Userpilot is totally customizable, in the sense that you can choose your knowledge base design and structure, and create a help center that feels unique to your brand.

Analytic Tools 95

Analytic Tools Feedback Software Reporting Tools Education 95

Product Talk

JANUARY 19, 2022

In 2017, I launched my first online course, Continuous Interviewing. Online Courses Unlock Scale. Here’s one review from a Continuous Interviewing course participant. I’ve quickly learned how courses allow me to scale my business and my impact. The course ran for four weeks. We can add more courses.

Product Research 193

Product Research Workshop Weak Development Team Books 193

Userpilot

MARCH 11, 2022

The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Product management training and courses can help you develop skills crucial for your career growth. Best product management training and courses. Must-read articles.

Analytic Tools 91

Analytic Tools Data Visualization Research Software Feedback Software 91

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Constantly putting out mediocre pieces is hurting your content brand. We know brands with mojo.

Marketing 209

Marketing B2B Data Visualization Branding 209

UX Planet

APRIL 12, 2024

And before someone states “hey, that’s farming for you” or even “no one forces them to do it” or the eternal “maybe they’re doing it wrongly, we know better”, also remember the context in which they operate (remember my article on Context ). We grow sometimes in one dimension, and not in another; unevenly. We grow partially.

Research Software 89

Research Software Analytic Tools Feedback Software User Testing 89

Product Innovation Educators

MAY 13, 2024

This article explores the fundamentals of portfolio management, its goals, and frameworks for structuring portfolios, and provides insights on aligning product innovation projects with organizational strategy. It’s the products.” It’s the products.”

Customer Experience 95

Customer Experience Technical Review Research Software Product Research 95

Intercom, Inc.

AUGUST 8, 2019

Content strategy is part of your brand. It was just a bare-bones template with a handful of links and a few articles. It’s part of the brand, right? It’s something that we’re working on, but for the help center, we definitely look at some pretty standard metrics: how many tickets are filed from each article?

Customer Experience 168

Customer Experience User Testing Research Software Data Visualization 168

Usersnap

OCTOBER 21, 2021

It’ll only result in a waste of marketing and brand resources. They can become brand advocates or useful research resources for improvement. That said, there’s a lot more involved and that’s what we’re going to cover in this article. Customer surveys. Let’s get started.

Product Research 93

Product Research Feedback Software User Testing Research Software 93