Roman Pichler

JANUARY 8, 2019

Wouldn’t it be great to make the product better, improve the user experience and add brand-new features? For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Take Microsoft Office as an example.

Product Research 218

Product Research Customer Experience User Testing Analytic Tools 218

Userpilot

SEPTEMBER 4, 2023

This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Imitation is difficult due to new capabilities and branding.

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Constantly putting out mediocre pieces is hurting your content brand. We know brands with mojo.

Marketing 209

Marketing B2B Data Visualization Branding 209

BrainMates

NOVEMBER 1, 2021

In 2017, when a Bloomberg article came out showing the packets could be more effectively squeezed by hand rather than with the $400 machine, this was the last blow in a 4-year journey that saw investors lose over $200 million dollars to this failure point. Failure Point #3 – No clear differentiation in the market.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

ProductPlan

SEPTEMBER 27, 2020

In my experience, however, these teams frequently lack a shared definition of what “delight” looks like in the context of their current initiative. Unfortunately, the phrase “customer delight” has lost its potency, as evidence that its definition seems to vary depending on the work context. The Diluted Definition of Customer Delight.

Customer Experience 86

Customer Experience User Testing Customer Feedback Strategy 86

Userpilot

AUGUST 18, 2022

In this article, we cover the top CX trends in SaaS today, with real-life examples to inspire your customer-centric approach. Add elements that spark positive emotions that build a stronger connection between your brand and your customers. Humanize your product experience with emotional design. What is customer experience (CX)?

Feedback Software 98

Feedback Software Data Visualization Embedded Analytics User Testing 98

Product Talk

APRIL 17, 2024

I definitely want to get into those conversations and that debate. That was definitely also holding my team back. One of the jobs to be done in our case, for example, is that our customers want to build their own brand. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement.

Product Research 220

Product Research User Testing Data Visualization Research Software 220

Userpilot

SEPTEMBER 4, 2023

This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Imitation is difficult due to new capabilities and branding.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Intercom, Inc.

JUNE 2, 2022

She has worked with brands such as Disney World and The Gap, and just last April, she published her first book: The Power of Customer Experience: 5 Elements To Make An Impact. First, find out your differentiator, the quality that uniquely adds value to the marketplace or the customers. Do we see that it’s right in front of us?”

Customer Experience 223

Customer Experience User Testing Books Development Team Review 223

Userpilot

JULY 27, 2022

In this article, we will be covering everything you need to know about the product life cycle. In the introduction stage, marketing efforts should aim to create a unique brand identity and generate a buzz that attracts new users. As such, there’s no definitive reference timeline to follow. Product Life Cycle Stages.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Mind the Product

DECEMBER 24, 2019

Our most popular articles and videos over the last 12 months are, as ever, a mix of the practical and philosophical, and they provide a good guide to the state of current debate and thinking about product management. Articles you Couldn’t Get Enough of. Talks you Loved.

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Travel Agile Download Framework 100

Userpilot

MARCH 6, 2024

This is the main question we explore in the article. This could be from blog articles, social media posts, paid ads, or a recommendation from a colleague. This could be by subscribing to the company’s newsletter (like our Product Rantz ), following the brand on social media, or attending its webinars. Funnel definitions?

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

AUGUST 24, 2023

This article shows you how to design a customer cancellation survey that collects actionable insights and reduces churn. You’ll see what features and benefits differentiate you from competitors. You have many options for customizing your surveys: Choose color combinations that match your brand. Add your logo and branding.

Product Research 98

Product Research Feedback Software User Testing Customer Feedback 98

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

The Product Coalition

JUNE 22, 2021

It’s still a great idea to build a brand new marketplace and it's pretty much possible to become a unicorn doing so. In this article I provide some tips that I learned from these experiences and hope to instigate some interesting discussions on the comments to be able to learn even more. so don’t mess up in this part.

Customer Experience 89

Customer Experience Product Research Advertising Reference 89

Usersnap

JULY 16, 2021

Definitely not! Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Initial use from brand appeal boosted Google’s data sets. Such differentiation applies to any combo of Google fans or prospects. Qualitative.

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

Userpilot

SEPTEMBER 30, 2022

In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? It’s the sum of a customer’s digital interactions with your brand. It’s a narrower definition of CX that’s limited to the customer’s online experience.

Customer Experience 98

Customer Experience User Testing Data Visualization Feedback Software 98

Userpilot

JANUARY 16, 2023

This article shows you six of the best. Now we get to the meat of this article. You can customize the resource center to suit your brand and also add as many elements as you want—videos, help docs, chat, etc. Other cheaper tools in the market would definitely not fulfill your needs, and others like Pendo would be out of budget.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Software Review 105

Agile Velocity

JUNE 14, 2023

You know, the term business transformation carries a lot of potential sub-definitions. There’s not a single clear definition of that, but looking at the need to change and to be able to thrive is paramount these days. Randy Hale Yeah, I think it’s all a bunch of branding malarkey. Richard, what would you add?

Agile 59

Agile Customer Experience Technical Review Leadership 59

People-First Product Leadership

OCTOBER 1, 2023

My career coach, Sabrina Braham, shared an article with me titled “ Majority Of Americans Would Rather Fire their Boss Than Get A Raise ” It’s from 2012, so I did what anyone would do, I asked ChatGPT if there were more recent figures. This realization can make it easier for you to try new approaches.

Leadership 52

Leadership Data Visualization Technical Review ChatGPT 52

Usersnap

APRIL 12, 2019

Definitely not! Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Initial use from brand appeal boosted Google’s data sets. Such differentiation applies to any combo of Google fans or prospects. Qualitative.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Usersnap

SEPTEMBER 12, 2023

In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. First let’s clarify some definitions. Identifying your positioning and differentiation among your market category is a critical, and hopefully not too brutal, step.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Intercom, Inc.

JULY 4, 2019

Here are five quick takeaways: Narrow your definitions. Brian: It seems like it’s one of these things that’s definitely bubbling up in so many different places at the same time. We’ve all had the experience of reading a book that should have been an article or reading an article that should have been a tweet, right?

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

PMLesson's Ace the PM Interview

SEPTEMBER 28, 2020

Hopefully, you can use this article to improve your own Googleyness and one day become a Googler yourself! Although, the company itself tries to internally differentiate between the two. Study Up No matter the position you're applying for, you'll definitely need to study up to ace the Google interview. Should You Work At Google?

Reporting Tools 98

Reporting Tools Software Engineering User Testing Customer Experience 98

Userpilot

AUGUST 29, 2021

This article will help you understand whether Amplitude Analytics is the right fit for you. Amplitude is a Digital Optimization System used by the most highly valued brands and disruptive teams to better understand and personalize their digital products in order to maximize the business value of their product innovation.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 98

UX Studio

SEPTEMBER 26, 2018

In this article, we cover: The characteristics of a readable font, and. A great fit regarding the style and personality of the brand. Perhaps branding guidelines, etc. If you are interested in a more in-depth summary of this debate check this amazing article. 7 typographic tools that increase legibility.

Research Software 90

Research Software User Testing Web Development Web Developers 90

Userpilot

JULY 18, 2023

This article shows you various ways to calculate churn, make sense of the data, and create proactive solutions to retain more customers. Churn could happen for various reasons, from customer dissatisfaction with your brand to changing business needs that make them switch to competitors (more on that later).

User Testing 98

User Testing Feedback Software Data Visualization Customer Feedback 98

Userpilot

OCTOBER 27, 2021

But rest assured, the two are not interchangeable, and in this article we’ll clearly lay out what the differences are and how to choose the best DAP for your company’s user onboarding needs. Set up basic contextual onboarding to differentiate user experience. So let’s get right to it! Whatfix Dashboard – Source: Whatfix.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Reveal

DECEMBER 2, 2021

In this article, we are taking a closer look at two of the most popular embedded analytics solutions on the market – Reveal and Looker, to help you find the best tool for your needs. to match the look and feel of your own unique brand. Table of contents: What is Reveal? Reveal’s Pros & Cons.

Embedded Analytics 52

Embedded Analytics Data Visualization Analytic Tools Reporting Tools 52

Userpilot

MAY 3, 2023

However, this article is what you need as we share an in-depth comparison of each tool’s features, use cases, pros and cons, and pricing. However, their pricing plans are limited and you get the UserGuiding branding in the lower plan. Customize the button texts, colors, and designs to match your brand.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Userpilot

DECEMBER 14, 2021

Launching a new product in the market can definitely be nerve-racking. In this article, you'll find a step-by-step guide on how to do it. As a product manager , your first priority for a successful Product Hunt launch should be to draw up a well-thought GTM plan that suits your brand's voice and long-term objectives.

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

freshtrax

FEBRUARY 21, 2023

Akiko, a UX researcher from Btrax, interviewed Nondo and separated her interview into two articles. The first article focuses on his career journey and his opinions on the difference between the design market in Japan and the West. I feel strongly that they are trying to make design a value and a brand.

Research Software 52

Research Software Technical Review UX Data Visualization 52

UX Studio

FEBRUARY 15, 2024

“ Innovation is not something completely brand new. They can create really nice looking screens that are user friendly […] But if you’re building on top of that some business knowledge, and you’re able to think with the head of business stakeholders, that’s a way to differentiate yourself.”

Research Software 62

Research Software Analytic Tools Transportation Feedback Software 62

Andrew Chen

MAY 28, 2019

After this analysis, I’m looking for really differentiated verticals of audio. Without further adieu, here’s the a16z consumer team’s definitive analysis of the podcast ecosystem in 2019. Many apps for listening to podcasts, but little differentiation or loyalty. but may not directly sound like podcasting. Thanks, Andrew.

Analytic Tools 93

Analytic Tools Research Software Feedback Software User Testing 93