Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? This is the main question we explore in the article. You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. What is marketing-led growth?

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Effective customer retention marketing tactics include: Build customer trust from the beginning with a professional website, case studies, testimonials, and transparent pricing.

Data Visualization 105

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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B2B User Testing Research Software Analytic Tools 105

Mixpanel

JULY 22, 2021

This article investigates the challenges larger organisations face when implementing product analytics, how to overcome them, and how to successfully develop a data-driven product development culture that focuses on providing excellent customer experiences. In enterprise-grade organisations, however, this could become a monumental challenge.

Analytic Tools 95

Analytic Tools Data Visualization Enterprise Customer Feedback 95

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? This article will help answer that exact question. Level up your growth marketing by booking a demo.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Prototype tests are good not only for market validation but also for usability testing. What is market validation?

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Userpilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. for every $ invested.

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Analytic Tools Feedback Software Research Software Data Visualization 98

Mind the Product

APRIL 9, 2018

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. But building good enterprise systems is prone to failure, as author and product consultant Sam McAfee has recently pointed out.

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Reporting Tools Systems Review Enterprise Technical Review 109

Roadmunk

SEPTEMBER 21, 2017

I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. This list is not the be all end all; there are countless ‘must-read’ articles for PMs. I’ve hand-picked articles that specifically helped me during key moments in my career.

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Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

The Product Guy

JULY 17, 2017

Be it documents, photos, marketing, sales, or product, it’s all moving away from installing software on an operating system to just creating an account for a web-based service. Marketing). In this article, we will briefly explore one part of these interactions, specifically between the user and product itself.

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Analytic Tools Research Software Feedback Software Onboarding KPIs 100

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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User Testing Feedback Software Research Software Product Marketing 98

Hutwork

MARCH 9, 2018

Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. You may be an entrepreneur creating SaaS platforms or a product manager for an enterprise. Here are the top 33 most amazing product management articles in no specific order.

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Userpilot

FEBRUARY 14, 2024

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! What are the best Salesforce integrations in 2024? G2 rating 4.6/5

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Feedback Software 105

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

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Userpilot

MAY 7, 2024

It is the key to making your product unforgettable and ensuring it gains traction in a difficult market. In this article, we explore what product adoption software does and identify 12 of the best product adoption tools on the market. Product adoption software is the lifeblood of the modern product management process.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Reporting Tools 105

Pragmatic Marketing

MAY 23, 2018

Startups can learn a lot from established enterprise companies, including where the potholes are and the best ways to navigate around them. But they can also teach enterprise companies a thing or two about speed, adaptability and innovation. Do you have an idea or are you interested in contributing an article? READ IT NOW.

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Marketing Enterprise Startups Article 70

Userpilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget.

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Feedback Software Analytic Tools Research Software Data Visualization 98

Userpilot

MAY 7, 2024

Mailchimp : It’s an intuitive email marketing platform that helps create, send, and analyze email campaigns with features like automated emails and AI marketing assistants. Increases flexibility : Teams can quickly adapt to market changes or customer feedback. Enterprise. No user limits. No user limits.

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Analytic Tools Data Visualization Feedback Software Software Review 105

Roman Pichler

JULY 5, 2022

Listen to this article: [link]. As the head of product, you play a key part in developing the people on your team, creating an environment that helps them succeed, and improving the effectiveness of the product management function in the enterprise. [2]. The Head of Product Role. Grow the product management team. Processes and Tools.

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

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Research Software Feedback Software User Testing Product launches 52

PMLesson's Ace the PM Interview

MAY 20, 2019

Although product managers at consumer and enterprise companies have a title in common, the jobs themselves can vary drastically. So, how is product management in enterprise different from consumer tech? In this article, we’ll cover the different kinds of product management and reasons you may want to do either.

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User Testing Enterprise Technical Review Feedback Software 45

The Product Coalition

FEBRUARY 19, 2023

Additionally, focusing too heavily on reducing friction can result in a commoditized product or service that fails to stand out in a crowded market. For consumers lacking commitment For enterprise software companies, they often require users to provide proof that they are a genuine business during acquisition to filter out hobbyists.

Reporting Tools 133

Reporting Tools Customer Experience Healthcare Entertainment 133

The Product Manager Coach Blog

MAY 7, 2024

In this article, I will review the differences between the Staff Product Manager and the Senior Product Manager roles, helping you gain clarity and make an informed decision about your career path. They make tactical decisions that directly affect product performance and market positioning. Which one is right for you?

Product Management 52

Product Management Product Manager Data Visualization B2C 52

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. Having the right software at your disposal can make product marketing significantly easier, especially if you’re new to the profession.

Analytic Tools 64

Analytic Tools Feedback Software Research Software Customer Communications 64

PMLesson's Ace the PM Interview

MAY 20, 2019

Although product managers at consumer and enterprise companies have a title in common, the jobs themselves can vary drastically. So, how is product management in enterprise different from consumer tech? In this article, we’ll cover the different kinds of product management and reasons you may want to do either.

User Testing 40

User Testing Enterprise Technical Review Feedback Software 40

Roy Madden

JULY 23, 2021

You can layer topics like “Cryptocurrency” with the Fortune 500 smart topic to find relevant articles quickly and ask Leo to include them in your Feeds. Set a Leo Priority or Leo Web Alert with these filters to see articles about what Fortune 500 companies are doing with cryptocurrency and blockchain technology. Absolutely!

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Enterprise Banking Customer Feedback Article 116

Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. He has 15 years of experience in managing multiple products throughout different life cycles, from start-ups to publicly traded multinational enterprises. 4:07] How does market segmentation influence product strategy? Start early.

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User Testing Marketing Research Software Product Research 62

Userpilot

FEBRUARY 15, 2024

In this article, we’ve compiled our favorite software and conducted an in-depth review for each, highlighting their main analytics features and pricing. Hubspot is a powerful customer platform with a variety of hubs containing various features for tracking sales funnels, interpreting marketing data, and more. Enterprise.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Reporting Tools 105

Alchemer Mobile

FEBRUARY 17, 2021

When you listen to your customers, you can make more informed product decisions, create a better mobile app experience, develop successful marketing campaigns, launch loyalty programs that actually retain customers, and much more. We also encourage anyone reading this article to think about VoC programs in the context of the last year.

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Data Visualization Customer Feedback Customer Experience User Testing 264

Aptrinsic

MARCH 19, 2018

A majority of SaaS companies that I have built products for have brought their products to market with a sales led G2M motion. This method was great when we were trying to find product-market fit as the sales reps were close to the customer and we had easy access to interview the customers we engaged with. We did all the right things.

Enterprise 40

Enterprise Customer Experience User Testing Outbound 40

The Product Coalition

DECEMBER 13, 2021

The below image is a simple framework but it is a growth platform that helps in setting up startups, mid-size or even big enterprises. In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability.

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Framework Startups User Testing Onboarding KPIs 150

The Product Coalition

JANUARY 11, 2023

A couple of weeks ago, I stumbled upon an article about OpenAI’s Whisper model  — an amazing achievement in Speech Recognition, with the ability to transcribe video and audio in 99 languages and translate the texts into English. We released it a few weeks ago, exactly 33 days after I first saw the article. In short, Tagbox.io

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Research Software Product launches Technology Data Visualization 158

The Product Coalition

MARCH 29, 2023

In this article, we’ll break down the most popular SaaS pricing models, including flat-rate pricing, per-user pricing, freemium pricing, usage-based pricing, and tiered pricing. Example: HubSpot offers different pricing tiers based on the level of marketing, sales, and service functionality a customer requires.

Data Visualization 124

Data Visualization User Testing Software Review Customer Experience 124

The Product Coalition

MARCH 23, 2022

The article discusses an approach to solving the “Cheaper/Faster/Better” problem from the lens of Vertical Integration. I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different.

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Startups Fractional CTO Technical Review Software Review 128