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For Your Reading: Articles for Product Coalition Writers

The Product Coalition

As we work together to make product learning accessible, we invite you to read these articles to learn more about what we do. So if you’re a writer who submitted an article to us, and you feel that what you’ve read here so far applies to you — then welcome to Product Coalition. We are a community of volunteers.

Article 117
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UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Very interesting article focused on different approaches to listen to customer feedback. It’s a nice addition to previously highlighted articles on Customer Experience (CX).Highlight Focus groups give you more in-depth insights than surveys. link] Error Messages on Forms. Dark UI Patterns.

Article 68
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How to Create a Customer Advocacy Strategy for SaaS Companies

Userpilot

If so, this article is exactly what you need! Build lasting relationships with customers through personalized experiences , hosting events, and creating forums and user groups. Having identified your prospective advocates, prompt them to action, like leaving a review, with targeted in-app messages. Iterate on the insights.

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UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Interesting article from the Nielsen Norman Group, focused on detailing what Brutalism and Antidesign movements are about, and how they impact the product experience and how users consume information. Highlight of the article includes: “The parallels between ‘High-Concept’ theory and UX Design best practice are clear.

Article 68
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Product in Practice: Getting Engineers Involved in Brainstorming

Product Talk

Getting a group together to generate ideas—an activity often referred to as “ brainstorming ”—doesn’t always go smoothly. Getting a group together to generate ideas—an activity often referred to as “brainstorming”—doesn’t always go smoothly. But there are still benefits to generating ideas in a group setting.

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Product in Practice: Building to Learn at Singularity Creations

Product Talk

This simple opportunity solution tree captures how Helena was thinking about messaging at the beginning of this process. At that time, Helena made the conscious choice not to build a full-fledged messaging system within the platform. So what we did was have the users send notifications to each other disguised as messages.”.

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What is a Segmentation Survey? Questions, Examples & Use Cases

Userpilot

These are the main questions the article tackles. TL;DR Segmentation is a process of grouping customers by shared characteristics. Psychographic segmentation groups individuals according to their lifestyles, interests, and personality traits. What questions do you use for different use cases? Let’s dive in!