Lenny Rachitsky

MARCH 2, 2025

Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Vanta —Automate compliance. Listen now on Apple , Spotify , and YouTube. Simplify security.

Data Visualization

UX Planet

MARCH 3, 2025

For instance, a B2B software company might target IT Managers or Marketing Directors, tailoring content to address their specific needs, as suggested by Leadfeeder. Here are detailed best practices: Functional and Straightforward Design: Keep the design clean and clutter-free, using a simple color scheme aligned with your brand.

User Testing

UX Planet

JUNE 20, 2025

You define a brand personality, and AI drafts your content, emails, and onboarding. Or a B2B tool that shortens workflows dynamically when it detects cognitive load on the user. Business leaders won’t just observe the data — they’ll co-create experiences with their design teams in real-time, blending brand, utility, and outcome.

Research Software

AB Tasty

JULY 3, 2025

Follow Ruben David Mannheim David Mannheim is a digital experience strategist with over 15 years of expertise helping brands like ASOS, Sports Direct, and Boots elevate their conversion strategies. More quality than quantity,” David explains, “and more recognition of the intangibles—not just the tangibles—puts brands in a much better place.”

User Testing

UX Planet

JANUARY 29, 2025

During my time working on the B2B copyright business, I got a deeper look into the massive ecosystem that lies beneath the surface of the music industry. Slowly, these experiences helped shape my personal brand, making me more visible in the industry and opening up further opportunities for collaboration.

Customer Experience

Usersnap

NOVEMBER 18, 2024

For B2B SaaS companies with at least monthly releases, keeping users informed and engaged is no small feat—and I’ve been there. Headway also supports scheduled publishing, custom branding, and integration with platforms like Slack , ensuring users receive timely and relevant updates to enhance engagement.

Feedback Software

Business of Software Conference

MAY 27, 2025

Put yourself in their shoes: B2B buyers often haven’t bought software like yours before, and making a decision feels risky. Many B2B deals end with no decision because the buyer is too afraid of making a mistake. They can change their message (their positioning) more quickly than big companies whose brand is already set in stone.

Differentiation

Innovatemap

JUNE 18, 2025

Millennial and Gen Z buyers now influence the majority of B2B buying decisions. They trust peers over brands, and increasingly rely on AI tools to assess value before booking a demo. Buyer behavior has changed — permanently. And 65% begin their journey on social media.

Outbound

Centercode

JULY 25, 2025

A B2B platform might segment into “Technical Admins,” “Department Managers,” and “Executives,” depending on how they use the product. A retail app might highlight brand loyalty, while a business tool might focus on reporting needs or integrations. These patterns form the basis of distinct personas.

User Testing

UX Planet

MARCH 15, 2025

But it helped to consider this through the lens of branding and sales. I have another friend who is a UX Researcher who focuses on developer advocacy for B2B software but isnt tied to a particular industry. In many cases, a niche developed organically by following a particular thread across multiple engagements.

Research Software

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Business Development Expert (Brand Manager) Groupe PSA (20192021): Led digital transformation, rolling out a platform that automated 80% of operations. Professionals are comfortable doing whatever it takes to achieve a result. Who would be a BAD fit for this job?

Analytic Tools

UX Planet

JUNE 1, 2025

Acquisition: Discovery and Attraction of IdealUsers In the acquisition phase, the goal is not simply to attract as many users as possible but to identify and engage those most likely to become loyal customers and brand advocates. The True ROI of UX: B2B Redesign Case Studies. Growth Loops: Transcending AARRR Frameworks.

User Testing

Userpilot

MARCH 30, 2025

But with retargeting, you can re-engage those users who have already interacted with your brand but havent taken action yet. Short explainer videos, customer testimonials, and behind-the-scenes content can help users connect with your brand. One standout example of a B2B SaaS company excelling at social media is Gong.

Research Software

Product Talk

AUGUST 13, 2025

EQS Group is a B2B SaaS company headquartered in Munich, and Moritz’s team focuses on what’s next—greenfield initiatives, AI opportunities, and long-term visioning. Claudia’s team was building a new B2B platform to consolidate several legacy tools—each with different menus, features, and users. “We

Feedback Software

Userpilot

MAY 17, 2025

In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Everyone enjoys using mobile apps in their native language. Send push notifications in different languages with Userpilot.

Analytic Tools

Userpilot

JULY 22, 2025

Adding branded email signatures in Userpilot. For example, CSA Research found that 66% of B2B buyers are willing to pay up to 30% more for a localized product. Multiple domains/subdomains: Send from different branded addresses for different teams or regions. Userpilot lets you personalize every message in this sequence.

Onboarding KPIs

Usersnap

DECEMBER 20, 2024

Users need time to discover, try, and adapt to it, especially in the B2B space. For example: Our biggest update yet brings fresh features, key improvements, and essential fixes to make your experience better than ever. Feature Highlights: Shine a spotlight on the most exciting new additions. But dont lose heart! FAQs What are Release Notes?

Data Visualization

Userpilot

MAY 27, 2025

For example: In a B2B SaaS mobile app, you might analyze the funnel from: Sign Up for Trial Complete Onboarding Task 1 Invite Team Member Upgrade to Paid Plan. 5 Key features for mobile: Mobile onboarding : Build branded carousels and slideouts with a no-code editor to onboard users and announce new features directly in your app.

Analytic Tools

Userpilot

MAY 30, 2025

Chargezoom , a B2B invoicing platform, struggled to keep up with its ever-increasing customer base. Userpilot also lets you customize your resource center to fit your brands aesthetics. The business was growing, but the success team was getting overwhelmed because they were 4 people trying to support 2,500+ customers.

Feedback Software

UX Planet

JUNE 13, 2025

Unfortunately, due to the nature of design tasks, especially in-house B2B design, it’s often viewed as a supportive function rather than core. Since this discussion focuses on in-house B2B designers, design agencies are outside the scope. So, how does a core design role look in a B2B organization? A good question.

User Testing

Product Management University

NOVEMBER 2, 2017

The B2B Product Manager Magazine October 2017 is now available. Be sure to check out our brand new lineup of advanced training programs. The post How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos appeared first on Proficientz - Advanced Product Management Training & Certification for B2B.

Demo

Lenny Rachitsky

JUNE 29, 2025

Over 40 years, David’s team has named nearly 4,000 brands and companies, employing over 250 linguists and pioneering naming innovation. Lexicon is behind iconic names such as Sonos, Microsoft’s Azure, Windsurf, Vercel, Impossible Foods, BlackBerry, Intel’s Pentium, Apple’s PowerBook, and Swiffer.

Naming

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding

Intercom, Inc.

AUGUST 13, 2020

The rise of review sites, messaging apps, and online forums has flipped the relationship between brands and their customers on its head. Where once brands could control what was said of them, today’s customers are well-placed to talk back and to one another – on any platform.

Branding

Product Management University

AUGUST 24, 2020

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Why Internal Brand Identity Is Important. Five Components for Strong Internal Brand Identity. Sound familiar?

Branding

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. Enjoy the B2B Product Manager October issue. Establishing a Strong Brand Identity for Your Product Management Team: Why It’s Necessary! View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine October 2020 appeared first on Proficientz.

Magazine

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Customer acquisition. What does the buying journey look like?

Customer Experience

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. What is a B2B marketing funnel? What is a B2B marketing funnel?

B2B

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software

The Product Guy

JULY 18, 2019

Doing so will help you better support your team, but also identify and improve on the skills and areas you personally excel, helping you choose the right career path, strengthen your reputation, and building your brand and narrative. Hence, I am best suited as a Product Owner.

Weak Development Team

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools