Remove B2B Remove Branding Remove Naming
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Landing Page Design Best Practices — Boost Conversions with Expert Tips

UX Planet

For instance, a B2B software company might target IT Managers or Marketing Directors, tailoring content to address their specific needs, as suggested by Leadfeeder. Use real names and photos for authenticity, such as Rated 4.9/5 This consistency builds trust and reduces bounce rates, as highlighted by Unbounce.

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Your App Is Live—Now What? A Guide to Mobile User Acquisition

Userpilot

But with retargeting, you can re-engage those users who have already interacted with your brand but havent taken action yet. Short explainer videos, customer testimonials, and behind-the-scenes content can help users connect with your brand. One standout example of a B2B SaaS company excelling at social media is Gong.

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Your Clear Guide to Mobile App Localization: Best Practices + Use Cases

Userpilot

In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Everyone enjoys using mobile apps in their native language. Send push notifications in different languages with Userpilot.

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How to Write Clear Release Notes & Examples of Templates

Usersnap

Title: Introducing [New Feature Name]: Transforming Your Experience! For example: “Were thrilled to introduce [Feature Name], designed to help you [specific benefit, e.g., stay organized or work more efficiently]. Users need time to discover, try, and adapt to it, especially in the B2B space. But dont lose heart!

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Why we never hired a designer. Part 2

UX Planet

No one to talk design with Not having like-minded people around you is one of the main downsides of being a lone design generalist — and it’s right there in the name. Unfortunately, due to the nature of design tasks, especially in-house B2B design, it’s often viewed as a supportive function rather than core. A good question.

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Naming expert shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, Sonos, Blackberry, and Impossible Burger | David Placek (Lexicon Branding)

Lenny Rachitsky

Lexicon is behind iconic names such as Sonos, Microsoft’s Azure, Windsurf, Vercel, Impossible Foods, BlackBerry, Intel’s Pentium, Apple’s PowerBook, and Swiffer. Over 40 years, David’s team has named nearly 4,000 brands and companies, employing over 250 linguists and pioneering naming innovation.

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

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