Messages that Matter

AUGUST 26, 2024

Messages that Matter Messages that Matter Involve partners early and often throughout creation of your product messaging! It is the key to getting partners to embrace and amplify your B2B software product messaging. They are an excellent source of relevant information such as who is the No. 1 target buyer?

Messaging 40

Messaging Product Research Weak Development Team User Testing 40

The Product Guy

APRIL 9, 2019

Some fundamental principles I found helpful when starting this exercise, Keep it short and sweet so that you can quickly memorize the core message. For example, is our engineering sprints solving the problems that align with our Orbis product vision and release goals? The more I apply the strategy, the louder the message becomes.

Feedback Software 372

Feedback Software Analytic Tools Technical Advisors Strategy 372

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Lenny Rachitsky

APRIL 6, 2025

Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs Vanta —Automate compliance. Even the act of noting these examples trains you to recognize effective patterns. She co-founded the live learning platform Maven, backed by First Round and a16z.

CTO Coach 121

CTO Coach Framework Feedback Software Product Research 121

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel.

B2B 105

B2B Analytic Tools Feedback Software User Testing 105

Product Talk

APRIL 9, 2025

With consumer and B2B products, we put a ton of time and energy into our onboarding process. For example, we expect a calendar app to allow us to create new events, edit existing ones, add and remove guests, and so on. Lets continue with our calendar example. Over the next few weeks well explore several examples.

Product Research 137

Product Research Software Review User Testing Technical Review 137

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Stage 2: Engage.

Analytic Tools 223

Analytic Tools Feedback Software Research Software Reporting Tools 223

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Product Innovation Educators

FEBRUARY 20, 2023

Segment the market by: Demographics (or firmographics for B2B). For example, how much do different segments care about the environment? For example, power users vs. lightweight users. For example, HIPAA is a must-have in health tech. For example, yesterday at the conference, Hershey brought a huge table of chocolate.

User Testing 273

User Testing Product Manager Product Management Data Visualization 273

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. “With ABM, businesses treat each account as a market of one” How ABM differs from traditional B2B sales. 4 benefits of account-based marketing.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. What is B2B market segmentation? What are the two approaches to B2B market segmentation? What is macro segmentation in B2B marketing?

Analytic Tools 97

Analytic Tools Customer Experience B2B Data Visualization 97

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. Take Mixpanel, for example.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Eight detailed persona examples to inspire your user research. Here are eight user persona examples to guide you in creating your own detailed personas.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Usersnap

DECEMBER 20, 2024

In this blog, were diving into actionable tips, examples, and templates to help you craft release notes that educate, inspire, and drive adoption. Feature Release Template Example 2. Bug Fixes Template Example 3. Product Enhancement or Feature Announcement Template Example 4. Security Update Template Example 5.

Data Visualization 52

Data Visualization Feedback Software User Testing Customer Feedback 52

Product Talk

OCTOBER 2, 2024

Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things). HiveMQ should flawlessly pump messages 24/7 in the background without a single user interaction.

Feedback Software 277

Feedback Software Customer Experience User Testing Data Visualization 277

Intercom, Inc.

JUNE 7, 2022

For many years, B2B companies have executed their inbound sales funnel in a traditional manner that looked a little something like this: Visitor prospects. This can involve calls, emails, targeted messages, and other highly personalized one-to-one outreach. A quick chat with six messages made them 250% more likely to convert.

Inbound 245

Inbound Customer Communications Research Software Customer Experience 245

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? Some product differentiation examples to guide your approach include: Userpilot differentiates itself through its comprehensive feature suite. Let’s consider a few examples: 1.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

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B2C B2B Reporting Tools Feedback Software 118

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates. An example UI wireframe survey powered by Userpilot. An example website survey powered by Userpilot.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

JULY 10, 2024

Use in-app messages to announce new features and updates, enhancing user engagement and encouraging plan upgrades. For example, a SMART goal for SaaS product marketing could be increasing trial sign-ups by 20% over the next three months. User persona example.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Intercom, Inc.

FEBRUARY 11, 2020

These messages feel icky because the sentiment is belated and insincere. The mistake at the heart of the “We Miss You” message is that it represents the customer’s relationship to the business as personal, not commercial. It happens every day. Deep down we know that the business doesn’t really miss us.

Customer Experience 282

Customer Experience Onboarding KPIs Differentiation B2B 282

Product Talk

APRIL 5, 2023

Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security. For example: Write down as many ideas that would do the exact opposite of what we are trying to accomplish.

Engineering 278

Engineering Feedback Software Product Research Technical Review 278

Mind the Product

SEPTEMBER 2, 2019

B2B categories can be especially tricky because you are building product for a professional who’s doing a job you’ve likely never done first-hand. But in the B2B world, the way companies go to market introduces the potential for various feedback biases that every product manager and marketer needs to understand.

Customer Feedback 151

Customer Feedback User Testing Feedback Software Marketing 151

Userpilot

MARCH 21, 2024

Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples. The B2B Customer Profile Template captures in-depth insights into business clients, aiding in developing strategies for partnership and revenue growth.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. You had to keep an eye on which pop-up messages were enabled, otherwise users would get several in a row.” Customer messaging tool OneSignal can create pop-ups like this one that prompt users to participate in an interview.

Product Research 336

Product Research Feedback Software Analytic Tools User Testing 336

Intercom, Inc.

MARCH 5, 2018

Maybe you only sell to B2B SaaS companies under 200 employees. For example, let’s say you service customers in multiple countries and employ multilingual sales professionals. We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. Set proper expectations.

Customer Experience 204

Customer Experience User Friction Product Research User Testing 204

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Relevance is the lynchpin to strong messaging. What is Product Marketing?

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Userpilot

SEPTEMBER 14, 2023

Here are a few examples of when you might opt to send dunning emails to a customer: Subscription renewal. You can also use the same message to upsell the same sender by highlighting the benefits of other product plans. Source: Baremetrics. If you can’t resolve the issue, you’ll need to add a new payment method instead.

Analytic Tools 104

Analytic Tools Data Visualization Customer Experience User Testing 104

Intercom, Inc.

JUNE 12, 2018

It means you can: Auto-assign new messages from leads and users to their account owners via Operator and assignment rules. Easily message all accounts you own by using the “Owner” attribute when creating a message. For example, you could choose to make the launcher visible only to VIP customers.

User Testing 174

User Testing Customer Experience Inbound B2C 174

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. Get a Userpilot demo and build in-app launch messages without having to code. How do you create one?

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

The Product Coalition

JULY 4, 2023

We’re confident of our product, but here’s the rub: Nitro is intended for companies, and B2B products are notoriously hard to promote on Product Hunt. Product Hunt is starting to combat AI-generated comments and content — for example, the “Report” button now has the option to flag AI contributions.

Customer Experience 147

Customer Experience B2B Reporting Tools ChatGPT 147

Intercom, Inc.

AUGUST 13, 2020

The rise of review sites, messaging apps, and online forums has flipped the relationship between brands and their customers on its head. Fast food chain Wendy’s is a prime example of this evolution in customer communication, now boasting a following of 3.7 ?. But long gone are the days of one-size-fits all marketing.

Branding 209

Branding Customer Communications User Testing Data Visualization 209

Userpilot

APRIL 10, 2023

And if you decide to go the freemium route, we look at some best practices and check out examples of their successful implementation. Dropbox, Slack, and Grammarly are great examples of companies that have successfully harnessed the power of the freemium model to drive growth. Loom, the video-messaging app, is great at that.

Feedback Software 97

Feedback Software Analytic Tools User Testing Strategy 97