Lenny Rachitsky

JANUARY 19, 2025

In our conversation, Elena and I discuss: 10 growth tactics that never work Her 3 favorite growth frameworks How to increase your career optionality Find the transcript at: [link] Some takeaways: Don’t hire a head of growth too early. If your core metrics are dropping, focus on addressing fundamental product and marketing issues first.

User Testing

Product Talk

DECEMBER 18, 2024

I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. I did classic web development before there were frameworks back in the ’90s. It’s great for recruiting end users of B2B products.

Product Research

Lenny Rachitsky

JULY 14, 2025

Lovable —Build apps by simply chatting with AI Prerna Kaul is a product and platform leader who has spent over 14 years turning machine-learning research into consumer and B2B products at Amazon Alexa, AGI, Moderna, and now Panasonic Well. For inquiries about sponsoring the podcast, email jordan@penname.co.

Research Software

Messages that Matter

AUGUST 26, 2024

It is the key to getting partners to embrace and amplify your B2B software product messaging. The effort is well worth it because at least some of your best channel partners will embrace your messaging and use it in all their marketing and sales efforts. The framework was used to position and launch Windows 3.0,

Messaging

Userpilot

NOVEMBER 7, 2024

Before we discuss the steps for creating interactive demos, let’s explain some of the benefits so you can see why this marketing asset is not a waste of resources. Well implemented, product demos help to: Improve user engagement : Today’s B2B buyers are independent—they want to research and evaluate solutions on their own terms.

Demo

Lenny Rachitsky

OCTOBER 31, 2024

Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Paragon —Ship every SaaS integration your customers want • Vanta —Automate compliance. Listen now on Apple , Spotify , and YouTube. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

B2B

Product Innovation Educators

DECEMBER 9, 2024

Ranch and his own experiences running a bourbon distillery, Doug has developed a practical framework for transforming how each level contributes to innovation. The Three-Level Organizational Transformation: Creating a Culture of Innovation Through his work at Eureka! Doug has simplified complex innovation principles into accessible tools.

Systems Review

AB Tasty

JULY 3, 2025

Follow David Elissa Quinby Elissa Quinby is the Head of Product Marketing at e-commerce acceleration platform Pattern , with a career rooted in retail, marketing, and customer experience. Before joining Pattern, she led retail marketing as Senior Director at Quantum Metric.

User Testing

UX Planet

JUNE 1, 2025

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UX Research becomes not only valuable but essential for driving authentic and lastinggrowth.

User Testing

Userpilot

MAY 17, 2025

In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. For example, a simple phrase like Sign up now in English might sound pushy or unnatural in Japanese or German markets.

Analytic Tools

Arkenea

APRIL 10, 2025

This approach can free up internal resources, reduce time to market, and provide access to niche skills, especially in emerging technologies such as artificial intelligence, blockchain, and the Internet of Things. This can include: Product strategy: Roadmap definition, market research, feature prioritization.

Analytic Tools

Lenny Rachitsky

MARCH 30, 2025

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Startups

Lenny Rachitsky

JUNE 15, 2025

Previously, she was a senior director of product at Big Health and a senior product marketing manager at Dropbox. Find where you can add unique value within that framework. You’re not the protagonist in your company’s story—the CEO is. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Leadership

Product Talk

AUGUST 13, 2025

From marketing to support to engineering, everyone had a voice. EQS Group is a B2B SaaS company headquartered in Munich, and Moritz’s team focuses on what’s next—greenfield initiatives, AI opportunities, and long-term visioning. This ensured the team was solving a meaningful problem, not just running with ideas.

Feedback Software

Lenny Rachitsky

APRIL 13, 2025

Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs Vanta —Automate compliance. and Socket.io. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Feedback Software

Userpilot

MAY 27, 2025

Its not just the design, features, or marketing. For example: In a B2B SaaS mobile app, you might analyze the funnel from: Sign Up for Trial Complete Onboarding Task 1 Invite Team Member Upgrade to Paid Plan. And make sure your tracking practices align with GDPR , CCPA , and Apples ATT framework (ATT).

Analytic Tools

Business of Software Conference

JUNE 30, 2025

Differentiating your products or services is key to scaling sales and becoming a dominant market player. Makes You More Human: In B2B sales, even with technology, it’s still about people solving problems for other people. This is crucial in marketing and sales calls. ” This sets a clear standard.

Differentiation

Lenny Rachitsky

JUNE 29, 2025

Simultaneously, it grants “asymmetric advantage” on launch day—before a single marketing dollar is spent—by seizing unoccupied semantic territory. Over 40 years, David’s team has named nearly 4,000 brands and companies, employing over 250 linguists and pioneering naming innovation.

Naming

Mind the Product

AUGUST 28, 2017

He has been the product manager for this B2B audience. He thinks a product manager should be allowed to be flexible with the framework they use, “ultimately it’s about shipping, and you know if you’re shipping or not”. Roadmaps are important: “They enable others to get lined up, marketing efforts, client/customer support efforts.

Analytic Tools

Product Innovation Educators

AUGUST 19, 2024

A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. This framework helps solve common problems in product launches by encouraging teamwork, constant improvement, and strategic planning.

Feedback Software

Product Management University

MARCH 14, 2023

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. The Customer Outcome Framework The Customer Outcome Framework employs a top-down view of the customer, their highest-priority business outcomes, and the obstacles standing in the way of those outcomes.

Framework

The Product Guy

NOVEMBER 9, 2017

Why do I need a framework? So to help you achieve this goal, I’ve laid-out a foundational framework that can be used to store and organize incoming product requests into repositories that describe your product’s strategy. But why did I choose this framework? This was second only to increase in salary! Research article.

Framework

Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market. Her throughline?

Analytic Tools

Product Innovation Educators

NOVEMBER 7, 2022

Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. For pricing and engagement, we go through the 5Q Framework. Absolutely, the go-to-market piece is very important.

B2B

Product Management University

SEPTEMBER 11, 2024

Learn Targeted Skills in Small Chunks On the Go Today, Product Management University announced the availability of 15 new micro learning courses for high technology product managers in B2B. They cover basic skills for newer product managers to more advanced skills for market strategy, product strategy and portfolio planning.

Product Manager

Lenny Rachitsky

APRIL 11, 2024

examples: Vanta, Lattice, Persona] Level two: Developing product-market fit. examples: Looker, Ironclad] Level three: Strong product-market fit, where the fish are jumping into the boat. example: Verkada] Level four: Extreme product-market fit, where metrics are robust and the company has achieved significant milestones.

User Testing

Product Management University

JUNE 18, 2020

The B2B Product Manager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. “PRODUCT” Market Analysis vs. “SOLUTIONS” Market Analysis: 3 Key Differences That Impact Products and Positioning.

B2B

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. This is, so you can fix and optimize your B2B marketing funnel and ensure a smoother journey for your customers.

B2B

The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. Markets need solutions. This consideration is especially true in B2B and B2B2C environments. I will also do away with the notion of a “Product.”

Framework

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B

The Product Guy

JUNE 18, 2020

Say you’ve done your customer research and sized up the market. Your product hits the market. . A decision making framework that I use is. Knowing their differentiating capabilities can help you capture market share away from your competitors. . Clear Benefits: FBL’s provide higher confidence for large releases.

Product Research

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software

The Product Coalition

FEBRUARY 11, 2024

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. Alternatively, if for a specific profile none of the categories works well, it could mean that this profile isn’t fitting you or that you might be earlier in your product-market fit journey than you might have thought.

Framework

Product Management University

SEPTEMBER 18, 2024

The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. But especially in the B2B/B2B2C space, we often forget about other important parts of the equation.

Framework

The Product Coalition

FEBRUARY 4, 2024

Here is a simple framework to help you understand what they need, and more importantly — where are your current gaps. If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). Try including marketing, sales, customer success, and the CEO in the discussion.

Framework

Product Management University

NOVEMBER 20, 2018

The B2B Product Manager Magazine November 2018 is now available. When you attain that level of knowledge, your solutions are indispensable, your marketing messages speak directly to the agenda of decision-makers, and your salespeople are treated as trusted advisors. The top 1% all have one thing in common. It drives everything they do.

Magazine

Product Management University

AUGUST 24, 2020

In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. If you lead a product management or product marketing team, creating a strong brand identity allows you to define your value to the organization and establishes the criteria by which you want to be held accountable.

Branding