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Today, Product Management University announced its ProductStrategyFramework for B2Bproduct management. There are two key aspects that separate this framework from all the conventional productstrategyframeworks. What go-to-market tactics will ensure our strategy is a success?
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products.
How do hybrid product teams stay aligned and effective across time zones and work styles? Want the Frameworks to Apply These Lessons? We developed a series of exclusive frameworks and step-by-step strategies to help you turn these insights into action.
Experienced product marketing managers that want to supplement their conventional product marketing skills with unconventional best practices specifically for B2B and earn an additional certification to distinguish themselves from others with more generic certifications. There are six eLearning courses offered for free.
Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Paragon —Ship every SaaS integration your customers want • Vanta —Automate compliance. Listen now on Apple , Spotify , and YouTube.
Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs Merge —A single API to add hundreds of integrations into your app Airtable ProductCentral —Launch to new heights with a unified system for product development Ryan Singer is one of the earliest employees (..)
Definition and Core Components Outsourced software product development refers to the practice of delegating all or part of the software development lifecycle to an external partner. This can include: Productstrategy: Roadmap definition, market research, feature prioritization.
Guest Post by: Alex Hsu (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Addi Regev]. Why do I need a framework? A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. But why did I choose this framework? Research article.
Learn Targeted Skills in Small Chunks On the Go Today, Product Management University announced the availability of 15 new micro learning courses for high technology product managers in B2B. Product Management University micro learning courses are offered in live virtual, onsite and on-demand e-learning formats.
Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Takeaway: Great product managers arent just builders. Her throughline?
The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. This concludes the value assessment framework.
The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. Of course, every product company wants users to love their products—no surprise there.
There are many frameworks available on building products and the approach varies individual to individual. This section sets out my philosophy on how to build products. It contains subsections with steps that one should go through while building products. ProductStrategy. Hard Skills Required for the Role.
This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The same approach with a few alterations can be replicated for B2C SaaS products as well. For B2B customers, it is feasible and efficient to have a call for direct feedback.
Portfolio Management Portfolio management gets rid of the competing product plans because the first order of priority is determining the market segments, in pecking order, that will contribute the most to your organization’s strategic and financial goals considering the value of the entire portfolio.
Product metrics are data measurements that businesses use to evaluate the success of a product and determine how customers are engaging with it. Popular metrics like churn rate and conversion rate inform productstrategy and help various company stakeholders to understand a product’s value.
The Cloud has Fundamentally Changed B2B Selling. B2B Metrics now are More Like B2C Metrics. Therefore, you need to address these concerns in your product. Without a ProductStrategy, you Won’t Know When to Walk Away. You have more than one customer and both are equally important for different reasons.
I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. What are those 8 dimensions for startup onboarding strategy?
Unconventional Skills That Simplify B2BProduct Management Today, Product Management University announced free training courses for product managers. Aspiring product managers that want to learn basic skills and best practices for B2B and B2B2C product management and get certified.
Here’s the thing I’ve noticed and it’s a problem in B2B SaaS companies. There’s still a lot of consumer product mindset in the B2B space, especially among investors or even executives with consumer product backgrounds. They’re of the opinion that a string of home run products is the only way to drive growth.
An IoT Technology stack and framework for product managers. More and more product managers and innovators are bumping into IoT, the Internet of Things, as part of their current or future product roadmaps. I’m seeing a convergence of product forms. A Simple IoT Framework for Product Managers.
Rao’s transformative career journey began in Mumbai, India, where he spent three years in product management roles for startup Parity Cube, which develops e-commerce content monetization tools to help web-based publishers manage native advertising and affiliate marketing. Rao helped drive productstrategy and develop new computer tools. “I
As is almost always the case, what seems to be execution gaps turn out to be productstrategy gaps, and so we started with creating a clear productstrategy. At some point I gave the CEO homework: to analyze all the recent deals of one of the products and try to find patterns. But you do need to choose.
I wanted to share what I believe are the top ten most important deliverables for product managers across each of the four dimensions of product management. All of this is why I find the best way to articulate a strategy is as a set of product/market fit hypotheses that you are constantly iterating on and refining.
I want to hone my product skills Fundamentals Mission → Vision → Strategy → Goals → Roadmap → Task 🎖️ How to develop product sense How to get better at productstrategy (plus this and this podcast episode) How to get better at influence How to get better at communication: The Minto Pyramid Principle and (..)
Yet we continue to think our customers won’t mind changing to use our products. In the B2B hemisphere, change goes hand and hand with new products. B2Bproduct leaders, I am calling you out on the dreaded implementation phase. Use the framework highlighted in this post as a guide. But should it?
An introduction to productstrategy with examples of north star metrics across industries. The product north star is easily the most powerful and misunderstood productstrategyframework in use today. Should a company only have one product north star? How do you select a good product north star?
The product north star is easily the most powerful and misunderstood productstrategyframework in use today. More product teams are dealing with the consequences of not defining it at all or defining it the wrong way and leading their team down an unintended path. Should a company only have one product north star?
How to create a scalable product organization. How productstrategy uses a company's vision to fuel profitability. An iterative productframework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.
We have since grown Miro to around 12 million users and 600 employees, making Miro one of the fastest-growing B2B startups in history. With such hyper-growth, there’s been an ever-growing need to scale the way we do product.
Each such level requires a different skill level and different frameworks, and moving from one to another (at least to doing it well) might take time and practice. Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready.
If a customer-goal based approach can help you deliver, market and sell more valuable solutions and accelerate your growth, contact Proficientz to learn how our framework and training programs will get you there faster and easier than all the other market problem approaches. Why Every ProductStrategy Needs a Strong Narrative .
If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. Think of the product delivery process as the athlete. The Body Part: ProductStrategy & Planning.
This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product. Product go-to-market strategy. GTM strategy vs marketing strategy vs productstrategy.
In many companies, improving engagement is a reactive process: as a product manager you wake up to a barrage of support requests after launching a new feature, or your in-app analytics reveal that new users are skipping over key functionality and never reaching their “aha!” ” – Martin Eriksson , Mind the Product.
As Product Managers, we make decisions every day. We have many mental models, frameworks, processes, and tools to help us make better decisions, but in the end, no matter which technique we choose to use to make these decisions, what is fundamental are two things: 1. The customer should not be responsible for our productstrategy.
This blog post introduces some of those ideas, so you can learn more about the world of product analytics and how it creates value for your customers and your business. What Is Product Analytics? At its core, product analytics is the process you use for understanding how customers engage with your digital product or service.
Product Themes and North Stars. Themes and the North Star framework can be used by themselves or in tandem to address the traps above. North Star Framework. In contrast, a North Star Framework represents your productstrategy with a primary (North Star) metric and a series of inputs. It is not generic.
Whether you’re a seasoned product management pro or just starting out on this thrilling journey, we’re pretty sure you’ll discover a book or two that will help you boost your product management game. TL;DR Continuous Discovery Habits is a guide for Teresa Torres’ discovery framework. What you’ll learn?
Later, as I begin to lead other Product Managers, I again revisited this desire for something a little more straight-forward so that I could coach those Product Managers in the growth of their career, beyond what our own company’s definition of Product might be. Part of it has to do with seniority (heads up vs heads down).
Today I’m the VP of Product, and I help run all our productstrategy, development and design teams. Adam: What’s the size of your product team, and how is it structured? Claire: We have about 10 people on the product team, and then a handful of product designers. Playing into greed and fear.
That was my first introduction to the continuous discovery framework. ” I think especially in the B2B context, when you’re not the end user, you’re not building it for yourself, you really have to do a lot more getting into the customers and figuring out what they really need since it’s not you using it.
There are the obvious things product management does. I want to focus on the responsibilities of B2Bproduct management that don’t get much airtime. In fact, there are a handful of things that aren’t typically associated with product management that should be. A simple ChatGPT inquiry will give you everything you need.
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