Userpilot

FEBRUARY 24, 2025

A person without a formal leadership title. B2B Product Managers with no B2C experience. They are a great fit for the positions above and for your company, especially when the position is a data-related one Spencer Koo Spencer Koo. A person comfortable with data operations for ML AI projects.

Analytic Tools

UX Planet

JANUARY 29, 2025

During my time working on the B2B copyright business, I got a deeper look into the massive ecosystem that lies beneath the surface of the music industry. I share insights, offer mentorship, and guide job seekers in building compelling portfolios, preparing for interviews, and positioning themselves for growth opportunities.

Customer Experience

Userpilot

MARCH 24, 2025

Microsoft is looking for someone with an abundance of positive energy, empathy, and kindness, in addition to being highly effective. has only worked on enterprise or B2B tools). Proven ability to collaborate and contribute to a positive, inclusive work environment, fostering knowledge-sharing and growth within the team.

Analytic Tools

Userpilot

MAY 27, 2025

Use your background in developing digital products, encouraging collaboration on growth projects across departments, ensuring product quality, and demonstrating effective leadership to support Firefox’s growth. A PM who did B2B work most of his/her career. Strong team leadership: 5+ years of direct PM management experience.

Analytic Tools

UX Planet

JUNE 13, 2025

During hiring, the role might have been pitched as the first of many design positions to come, but that “many” may never materialize. Unfortunately, due to the nature of design tasks, especially in-house B2B design, it’s often viewed as a supportive function rather than core. So, how does a core design role look in a B2B organization?

User Testing

Mind the Product

AUGUST 28, 2017

He has been the product manager for this B2B audience. I still get a buzz out of knowing my team has moved a number or nudged a behaviour in a positive way, through the art of product management.” People now give in excess of a £1,000,000 every day to good causes on the JustGiving platform, an “exciting and empowering number”. “I

Analytic Tools

Product Management University

FEBRUARY 22, 2023

Leadership Product Management Roles Product Director As one of the first tiers of product management leadership, prior experience in leadership is not usually required as this role can be an introduction to a management role for many. Learn more: The Leadership Side Of Product Management – What Does It Really Mean?

Positioning

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." How do we run it in B2B" Managers are less afraid of experimentation.

User Testing

Product Innovation Educators

AUGUST 19, 2024

More than half of B2B product launches don’t reach their financial goals. This alignment helps prioritize resources and gain support from senior leadership. More than half of B2B product launches don’t reach their financial goals. This shows that companies need a well-planned approach to product launches.

Feedback Software

Product Management University

JANUARY 18, 2022

The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. Product management leadership comes in two flavors. You might even be in a position to influence and shape “the finance department of the future.”.

Leadership

Product Talk

MAY 13, 2020

If the company’s leaders aren’t sure or have many theories or wishes, then the product team has to do the discovery legwork to identify the most likely human behavior changes that will positively impact the lagging business indicator. You’ll learn how to propose and negotiate product outcomes with your leadership team. Tweet This.

Product Research

Product Management University

JANUARY 23, 2017

B2B Product Marketing Job Description. Product marketing’s top focus is helping salespeople understand their target customers as well as those customers understand themselves, and then positioning product solutions accordingly. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz.

B2B

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. Transform product marketing from a tactical sales support function to a strategic leadership function. View Previous Issues of The B2B Product Manager. If you’re reading this newsletter, give yourself a big pat on the back.

Magazine

Product Management University

APRIL 8, 2024

But products are the nucleus, and that means market leadership starts with product management. I want to focus on the responsibilities of B2B product management that don’t get much airtime. Here’s why this structure is so critical to a stronger leadership position. That’s the secret to market leadership for the long haul.

Leadership

Product Management University

DECEMBER 2, 2022

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. It’s the department persona.

B2B

Product Management University

MARCH 18, 2019

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. Positive, “glass-is-always half-full” attitude. Download the PDF. Excellent at multi-tasking.

B2B

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Without that leadership, products can and will flounder at every turn. Like players at each position on any sports team, every product has a role. Let’s have a look see!

Product Manager

The Product Guy

MARCH 17, 2018

Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Keywords: agile, b2b, ci/cd, roadmap. Keywords: Android and IOS mobile , Data analysis, leadership, management, Market Research. Check out this week’s newest, below….

Finance

Product Innovation Educators

AUGUST 14, 2023

Product management is concentrated on the creation of customer value from which you’re then in a position to derive business value. Often the senior leadership team thinks they talk about strategy a lot, but the employees under them don’t understand the strategy. 12:41] How can leaders better communicate strategy?

Technical Review

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C

The Product Guy

SEPTEMBER 27, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software

The Product Guy

OCTOBER 25, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools

Intercom, Inc.

JUNE 9, 2020

But soon afterward, businesses will need to act on broader resilience plans as the shock begins to upturn established industry structures, resetting competitive positions forever.”. We asked Mark Weidick, the general manager of legal ops platform SimpleLegal , what he thought was most important about leadership during a crisis.

Strategy

Intercom, Inc.

MARCH 8, 2018

Today with Empire Selling he’s helping B2B companies drive revenue and deepen customer relationships through digital and social selling training. The last 12 of those have been in leadership positions. Right now we’re working with some Fortune 50 companies, all B2B, down to much smaller startups here in New York City.

Research Software

Product Management University

JUNE 21, 2021

Don’t confuse leadership and influence with a dictatorship. Strong leadership and influence from product management starts with superior market knowledge. Just because leadership, vision and strategy are part of your product management job description, doesn’t mean people trust you to do those things. Consider It!

Product Manager

Intercom, Inc.

DECEMBER 4, 2019

You are then happy to lose ground on certain aspects of the product while you develop a defensible position in the market. We ended up making the decision to spin off the B2B part of our business, creating RollWorks to address the brand stretch. This is something that should be constantly discussed within your leadership team.

Branding

Sachin Rekhi

FEBRUARY 16, 2020

I find that a product walkthrough is often needed when you are trying to make the case to leadership to green-light a new venture based on the strength of your vision for it. For example, when we were building LinkedIn Sales Navigator, we knew that we wanted to target B2B sales professionals. Execution: Team OKRs.

Data Visualization

The Product Guy

JANUARY 27, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools

Intercom, Inc.

OCTOBER 29, 2019

Once you have these segments, you can build the right product, set the right distribution and positioning, and match the right sales motion to each customer, while also refining your segments over time. For example, our leadership team might decide to focus our company strategy on targeting the segments with the best revenue retention.

User Testing

Gainsight

MAY 31, 2023

TrustRadius’s platform provides detailed and in-depth reviews for B2B software from verified users. The post Gainsight Continues Its Leadership Position in Customer Reviews appeared first on Gainsight Software. Review CS on G2, Review PX on G2, Review Digital Hub on G2.

Analytic Tools

Userpilot

OCTOBER 16, 2022

This term was originally coined by Michael Treacy and Fred Wiersema in their book “ The Discipline of Market Leaders ”, where customer intimacy is one of the three “value disciplines” that a company can follow in order to grow, and the other two models include “product leadership” and “operational excellence.”. The three value disciplines.

User Testing

Product Management University

NOVEMBER 6, 2018

In order to consistently deliver solutions that are valuable enough to make customers measurably better at their business, product managers absolutely, positively have to know WHAT their target customers are trying to accomplish, WHY those business goals are important, WHAT’s stopping them and how success is measured.

Product Manager

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools

Mironov Consulting

SEPTEMBER 14, 2020

It’s no wonder that folks are confused, frustrated, and fail to get the product leadership they need. IMHO, Product Leadership Experience Is Essential for Heads of Product. <rant> When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy.

Reporting Tools

Product Innovation Educators

JUNE 25, 2018

Product managers work with product teams, R&D, engineering, marketing, finance, and others, but the one group that is most often discussed, especially in B2B organizations, is sales. This creates tension between sales and product managers, but it can also be a very positive relationship.

Data Visualization

Mind the Product

SEPTEMBER 11, 2017

Focus on Interests, not Positions. This may be generalised in the case of B2C where requests can come as an aggregate of user information, or it may be incredibly detailed and specific, especially for those working in the B2B sphere where your users are not shy about asking for what they want. Asking why?

Product Manager