Product Management University

JANUARY 19, 2023

In this post, we’ll take a deeper look at strategic portfolio management in the B2B space and explain some common pitfalls product managers face when their collective focus is anywhere but on the priorities of their target customers. Is it time to rethink your approach to product management strategy?

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Product Management University

DECEMBER 2, 2022

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. What is a B2B Buyer Persona?

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Talk

NOVEMBER 2, 2022

Forrester B2B Summit North America. Are you looking for the 2022 Product Conferences list? Find it here. January . ProductCon London: The Product Management Conference. London, UK. February . Leading Design. San Francisco, CA. Outcome 2023. Chandigarh, India. ProductWorld. BAistanbul.

Product Research 223

Product Research Artificial Inteligence Naming Agile 223

Product Talk

MAY 13, 2020

But what about a product team with longer renewal cycles, perhaps a B2B SaaS product on annual or multiyear contracts? This may appear in an opportunity solution tree like this: An opportunity solution tree showing how a B2B SaaS company might increase retention and reduce churn. Click on the image to enlarge. Tweet This.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Intercom, Inc.

SEPTEMBER 22, 2022

That’s why we are so proud to announce we have been named a “Strong Performer” in The Forrester New Wave™: Conversation Automation Solutions Q3 2022. The customer value that solutions such as Intercom can provide to B2B Marketers. This New Wave explores emerging technologies in the Conversation Automation space.

Reporting Tools 104

Reporting Tools Naming Artificial Inteligence Differentiation 104

Product Talk

APRIL 21, 2021

I’ve worked with teams in all industries—regulated industries, consumer companies, B2B companies. Many tech companies that make voice assistants justify their use of female names and voices by saying that’s what people prefer. We talked to our users and they prefer female names.” We did the research.

Product Research 325

Product Research User Testing Research Software Analytic Tools 325

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. What is a B2B marketing funnel? What is a B2B marketing funnel?

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

The Product Coalition

JULY 4, 2023

We’re confident of our product, but here’s the rub: Nitro is intended for companies, and B2B products are notoriously hard to promote on Product Hunt. The “Coming soon” page displays the name of the product, a short description of 255 characters or fewer, and a banner. Prepare eye-catching launch page content. were launched.

Customer Experience 147

Customer Experience B2B ChatGPT Reporting Tools 147

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Product Innovation Educators

DECEMBER 12, 2021

You likely already know his name, which is Todd Olson, who joined us previously in episode 185. Especially for B2B software, roadmaps are a critical part of communicating with customers. You likely already know his name, which is Todd Olson, who joined us previously in episode 185. 1:45] What makes a product-led company?

Customer Experience 241

Customer Experience B2C Customer Feedback Data Visualization 241

Dragonboat

MARCH 9, 2023

SANTA CLARA, California, March 9, 2023 – Dragonboat announced today that it has been named a Top B2B Tech product in the 2023 Product Awards.

B2B 98

B2B Product Manager Product Management Naming 98

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. By the end of this post, you’ll know how to create an effective B2B survey, distribute it, analyze the results, and take action on what you’ve learned.

Product Research 98

Product Research Customer Satisfaction User Testing Customer Feedback 98

Product Talk

FEBRUARY 21, 2024

The memorable quote from this interview was something as simple as, “I tagged over 10,000 photos with people’s names, activities, and location. The “Quick Facts” section is where you want to capture key details about the participant. I can only imagine how long this took. I was amazed. I want to always quickly find the photo I’m looking for.”

User Friction 314

User Friction Customer Experience Customer Feedback Analytic Tools 314

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Alternatives: AdRoll, Quantcast.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

MARCH 9, 2018

If so, with a full name or on a first-name basis? A company name or job title? The rocket ship can represent growth and progress, usually important in B2B conversations ;-). It’s important to match your writing style and tone with that of your customers while using live chat. Watch these four details closely.

Customer Experience 205

Customer Experience Messaging Naming B2B 205

Intercom, Inc.

DECEMBER 10, 2020

As CEO of Gainsight , he has done more than most to popularize the category in the B2B SaaS world, and these efforts recently culminated in the company being acquired by Vista Equity Partners for $1.1 Not only is it the name for his own interview series, it’s the evolution of his own thinking about the attributes that leaders need today.

Customer Experience 223

Customer Experience B2B Data Visualization Product Research 223

Product Innovation Educators

JUNE 7, 2021

Her name is Christina Wodtke, and she is a lecturer at Stanford, sharing insight into human innovation and high-performing teams. Suppose we have a small B2B company, and we want to grow, but we’re getting distracted from the real problems. She has designed products with LinkedIn, Zynga, Yahoo! This is critical. This is critical.

Books 220

Books User Testing Magazine Weak Development Team 220

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Social media strategy The approach was to target the B2B customers hence we found the detailed approach to accelerate the social media strategy.

Startups 157

Startups Strategy Technical Review B2B 157

Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. In my role as a senior operating partner at a private equity firm focused on B2B SaaS companies and with other tech companies I advise, I’ve seen the world-class work of CMU graduate students up close and in person.

Product Manager 217

Product Manager Product Management Product Research Management 217

Intercom, Inc.

MAY 24, 2018

It takes an email domain name and turns it into 100-plus points of data. If they’re a B2B company, it might be a very small number they’re using to make a large decision. It looks at the content of the website and puts companies into categories like SaaS, B2B, enterprise, marketplace, etc. I see that a lot.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. The reality of what product marketing actually does should easily justify its existence in every B2B organization. Here’s the funny part. 3 Product Marketing Myths.

Product Marketing 147

Product Marketing Marketing Differentiation B2B 147

Product Innovation Educators

SEPTEMBER 23, 2024

Greg holds a degree in Industrial Engineering and an MBA from the University of Pittsburgh, where he also teaches courses in B2B marketing at the Katz School of Business. Additionally, he was named a Distinguished Graduate of the University of Pittsburgh’s Katz School of Business in 2006 and the Swanson School of Engineering in 2023.

Healthcare 321

Healthcare Leadership Strategy Startups 321

Product Management University

OCTOBER 6, 2020

In B2B, it changes everything about how you build, market, sell and acquire customers. The consumerization of enterprise B2B products and services is in full swing. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace? Here’s the bottom line. Product Led Growth In Context. Related Articles.

B2B 147

B2B Customer Experience Definition Demo 147

Melissa Perri

APRIL 20, 2017

I once joined a B2B company as a Product Manager in the the middle of the year, so their entire product roadmap was set and in motion. In traditional B2B companies, sales was the driving force behind strong businesses. What does an effective sales team look like at a product-led organization? “Sales already promised it.”

Feedback Software 204

Feedback Software User Testing Customer Experience Weak Development Team 204

Intercom, Inc.

AUGUST 13, 2019

Think about how your support team communicates with customers: they address them by name, use the customer’s account information to tailor their advice, and take notes to help their fellow team members with follow-ups. 4% is also on par with B2B companies like ours that tend to see more complex questions from customers.

Data Visualization 279

Data Visualization Customer Experience Customer Feedback User Testing 279

The Product Coalition

FEBRUARY 1, 2022

Some people swear by the name of it, while others disregard it completely. One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. If you are in B2B SaaS, it is almost impossible to avoid the discussion, and rightfully so. Product-led growth is one of the hottest topics in our industry.

B2B 183

B2B User Testing Enterprise Demo 183

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products.

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Product Innovation Educators

JULY 17, 2023

Our guest is Dr. Robert Cooper, who discovered the now famous Stage-Gate process and was named the “World’s Top Innovation Management Scholar” by the prestigious Journal of Product Innovation Management. ” LEGO has a B2B business called LEGO Education, which sells learning products to schools and teachers.

Telecommunications 255

Telecommunications Research Software Feedback Software User Testing 255

Intercom, Inc.

MARCH 5, 2018

Maybe you only sell to B2B SaaS companies under 200 employees. Our most successful customers use our bot, Operator, to automate the collection of contact information (email, company name and company size), while allowing their SDRs to build valuable relationships with prospects.

Customer Experience 204

Customer Experience User Friction Product Research User Testing 204

Product Management University

JUNE 20, 2017

It merely has a new name. Related Article: Agile is Killing the Traditional Product Manager – A Good Thing for B2B Software Companies. The post Product Manager vs Product Owner: The Simple Distinction appeared first on Proficientz - Product Management Training for B2B.

Product Manager 145

Product Manager Product Management Agile B2B 145

Userpilot

OCTOBER 16, 2022

Indeed, Salesforce found that 75% of customers expect companies to deliver hyper-personalized experiences, and this means you can no longer get away with just calling users by their names. A truly personalized product experience delivers customer value according to their specific use case, job to be done (JTBD) , and stage in the journey.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Product Talk

APRIL 9, 2025

With consumer and B2B products, we put a ton of time and energy into our onboarding process. Field names werent descriptive and no further context was provided. You want customers to get value from your product as quickly as possible. When an API is hard to learn or hard to use, it takes longer for the customer to get value from it.

Product Research 138

Product Research Software Review User Testing Technical Review 138