Lenny Rachitsky

MAY 11, 2025

Removing hierarchical titles (making everyone “forward-deployed engineers”) reduced internal competition and politics, forcing recognition based on merit and impact rather than position. Where to find Nabeel S.

Research Software

UX Planet

OCTOBER 28, 2024

Why we never hired another designer After hiring our first designer — who, of course, was a generalist — we found ourselves in a curious position: Some days, it felt like we needed more designers, but on other days, we couldn’t quite justify why. Related stories What does it mean to be a good B2B in-house designer? Who can, then?

Research Software

BrainMates

JULY 2, 2025

This may come from your account management, customer success or support teams (especially for B2B) but also should be done in product. This is a common tactic for B2B ‘suite’ products (e.g., To create true growth, a new value proposition (or a significant expansion of your current one) must be delivered.

Onboarding KPIs

Messages that Matter

JULY 11, 2024

It’s hard to imagine how eleven of the 20 vendors evaluated in my annual assessment of the Business Intelligence (BI) market have the same position as at least two competitors. Eight have “insights” positions. Three have “decision” positions. What is a position? First there are many different definitions of positioning.

Differentiation

Messages that Matter

AUGUST 26, 2024

It is the key to getting partners to embrace and amplify your B2B software product messaging. By working closely with your channel partners during the message creation processing, they will be in a better position to articulate it to their prospects. The framework was used to position and launch Windows 3.0,

Messaging

Alchemer Mobile

JUNE 23, 2025

In this blog, you’ll learn: What brand health tracking is and why it’s essential for modern brands The key metrics that reveal brand awareness, loyalty, and competitive positioning Best practices for consistent, high-quality tracking and reporting A phased approach to launching and optimizing your tracking program Let’s break it down.

Branding

Arkenea

FEBRUARY 23, 2025

This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. I’ve been in this position multiple times as a founder but also as a UX expert and it can be a tricky beast to handle.

User Testing

Product Innovation Educators

DECEMBER 9, 2024

For example, one B2B company Doug worked with saw their marketing department transform from one of the lowest-rated departments to generating 100 times more leads within three months of implementing this approach. As organizations prove they can successfully implement positive changes, they create momentum for larger transformations.

Systems Review

Userpilot

APRIL 24, 2025

They are a great fit for the positions above and for your company, especially when the position is connected to watching over and polishing an important flow. Prarthana Reddy Candidates short profile Prarthana has over 8 years of experience in the tech industry, with 6+ years as a product manager in both B2B and B2C environments.

Research Software

UX Planet

FEBRUARY 5, 2025

Moreover, I would argue that designers are often in a less favourable position, as they typically lack both the final decision-making power (like managers) and the responsibility for implementing the agreed-upon solution (like engineers). Related stories Why we never hired a designer What does it mean to be a good B2B in-house designer?

Technical Advisors

Business of Software Conference

MAY 27, 2025

Put yourself in their shoes: B2B buyers often haven’t bought software like yours before, and making a decision feels risky. Many B2B deals end with no decision because the buyer is too afraid of making a mistake. They can change their message (their positioning) more quickly than big companies whose brand is already set in stone.

Differentiation

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. They are a great fit for the positions above and for your company, especially when the position is a data-related one Spencer Koo Spencer Koo. Professionals are comfortable doing whatever it takes to achieve a result. Who would be a BAD fit for this job?

Analytic Tools

Userpilot

MARCH 24, 2025

Microsoft is looking for someone with an abundance of positive energy, empathy, and kindness, in addition to being highly effective. has only worked on enterprise or B2B tools). Proven ability to collaborate and contribute to a positive, inclusive work environment, fostering knowledge-sharing and growth within the team.

Analytic Tools

UX Planet

JANUARY 29, 2025

During my time working on the B2B copyright business, I got a deeper look into the massive ecosystem that lies beneath the surface of the music industry. I share insights, offer mentorship, and guide job seekers in building compelling portfolios, preparing for interviews, and positioning themselves for growth opportunities.

Customer Experience

UX Planet

JUNE 1, 2025

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. 86% of users are more likely to continue using an app after a positive first experience Maze,2023.

User Testing

Lenny Rachitsky

JUNE 15, 2025

Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs Persona —A global leader in digital identity verification Attio —The powerful, flexible CRM for fast-growing startups Hilary Gridley is the Head of Core Product at WHOOP and a passionate thought leader (..)

Leadership

Userpilot

MARCH 30, 2025

One standout example of a B2B SaaS company excelling at social media is Gong. For B2B apps, LinkedIn influencers and YouTube thought leaders might work best. TikTok for younger audiences, LinkedIn for B2B decision-makers). Encourage your existing users to share their experiences with your app. Offer commission-based incentives.

Research Software

Userpilot

FEBRUARY 27, 2025

This is especially true for B2B businesses where sales cycles can take months (making customer acquisition even more expensive). Or users who have given positive feedback on your product on G2. But consider the fact that the cost of acquiring customers is increasing year by year. Eventually, just customer retention wont be enough.

Analytic Tools

Userpilot

MAY 17, 2025

In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Everyone enjoys using mobile apps in their native language. Conversely, users in Western cultures might be more direct and critical in their feedback.

Analytic Tools

Usersnap

DECEMBER 20, 2024

Impact: Summarize how this update positively impacts the user, e.g., With faster search capabilities, users can save time and improve productivity. Users need time to discover, try, and adapt to it, especially in the B2B space. Try our Feature announcement template now! But dont lose heart! FAQs What are Release Notes?

Data Visualization

Userpilot

MAY 27, 2025

A PM who did B2B work most of his/her career. OpenAI: B2B Growth, Lifecycle As part of the Growth team, you’ll be at the forefront of bringing OpenAI’s technology to the world. They are a great fit for the positions above and for your company, especially when the position is connected to Product-Led Growth.

Analytic Tools

Userpilot

FEBRUARY 9, 2025

Reviewing CES survey feedback and session replays helps confirm whether the increase reflects positive adoption or usability issues. But recruiting the right participants for these interviews can be tricky, especially when dealing with busy B2B users. Are users genuinely finding value, or are they rage-clicking out of frustration ?

Data Visualization

Business of Software Conference

JUNE 12, 2025

From Features to Outcomes : Learn how to position your product around progress instead of checklists. Who Should Explore JTBD SaaS and B2B marketers Product marketers Content strategists Founders and early-stage teams Whether you’re writing landing pages, ads, or nurturing leads, JTBD will help you build messaging that moves.

Research Software

UX Planet

JUNE 13, 2025

During hiring, the role might have been pitched as the first of many design positions to come, but that “many” may never materialize. Unfortunately, due to the nature of design tasks, especially in-house B2B design, it’s often viewed as a supportive function rather than core. So, how does a core design role look in a B2B organization?

User Testing

Lenny Rachitsky

APRIL 20, 2025

In this conversation, you'll learn: Why Windsurf walked away from a profitable GPU infrastructure business and bet the company on helping engineers code The surprising UI discovery that tripled adoption rates overnight The secret behind Windsurf's B2B enterprise plan, and why they invested early in an 80-person sales team despite conventional startup (..)

Software Review

Business of Software Conference

JULY 9, 2025

Imagine generating 600% more qualified traffic, only for it to be completely wasted because positioning and messaging weren’t locked in. Even in B2B SaaS with complex decision-making units, focusing on the “champion” – the person tasked with solving the problem – is paramount.

Research Software

Userpilot

JULY 24, 2025

This email marketing play works great for B2B tools with long setup times. That dual path enhances positive customer experience and reduces churn. Rather than pushing customers to “come back,” it gives them a reason: early access to something valuable, with white-glove support included.

Customer Experience

Product Management University

NOVEMBER 2, 2017

The B2B Product Manager Magazine October 2017 is now available. The post How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. Be sure to check out our brand new lineup of advanced training programs.

Demo

Gainsight

MARCH 31, 2025

Specifically for B2B SaaS companies, the average customer acquisition cost (CAC) is 76% higher for new customers than it is for expansion business. According to Benchmarkits 2024 B2B SaaS Performance Metrics Benchmark Report , the average new customer CAC for B2B SaaS companies is $1.76, while the average expansion CAC is only $1.00.

Customer Experience

Mind the Product

AUGUST 28, 2017

He has been the product manager for this B2B audience. I still get a buzz out of knowing my team has moved a number or nudged a behaviour in a positive way, through the art of product management.” People now give in excess of a £1,000,000 every day to good causes on the JustGiving platform, an “exciting and empowering number”. “I

Analytic Tools

Product Management University

FEBRUARY 22, 2023

Level up with a 501 Advanced Portfolio Management Course from Product Management University, a course crafted for product managers looking to advance into leadership positions. You might also like: Product Management University Launches the School of Customer Success For B2B What is Product Portfolio Management?

Positioning

Product Innovation Educators

AUGUST 19, 2024

More than half of B2B product launches don’t reach their financial goals. More than half of B2B product launches don’t reach their financial goals. By using the LAUNCH framework, companies can improve how they bring products to market, reduce launch failures, and make their product launch processes better over time.

Feedback Software

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." How do we run it in B2B" Managers are less afraid of experimentation.

User Testing

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Enjoy The B2B Product Manager March issue. Product Positioning vs. Market Positioning: The Key Difference. Enjoy The B2B Product Manager March issue.

B2B

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

B2B

The Product Guy

APRIL 9, 2020

You could start with using DACI as a baseline: develop ways to quickly identify / guess at their DACI profile and how your DACI profile and theirs can interact positively. Form a high-level understanding of the alignment in your relationship (positive, negative, or neutral). Test See how that initial test works in the actual meeting.

Framework

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.

Positioning