Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Product Management University

AUGUST 15, 2023

Portfolio Management Portfolio management gets rid of the competing product plans because the first order of priority is determining the market segments, in pecking order, that will contribute the most to your organization’s strategic and financial goals considering the value of the entire portfolio.

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Product Management Product Manager White Paper Management 246

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. It’s a B2B SaaS application, think of it as a CRM. And it boiled down to three key areas: product vision, product strategy, and product execution.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2019: "Product reports to the CPO."

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Data Visualization User Testing Research Software Feedback Software 388

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. Economic buyers are thrilled with the partnership they’ve formed with your organization.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

APRIL 8, 2024

There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. In fact, there are a handful of things that aren’t typically associated with product management that should be. A simple ChatGPT inquiry will give you everything you need.

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Leadership Marketing Product Management Product Manager 147

The Product Manager Coach Blog

MAY 7, 2024

Navigating the world of product management can be overwhelming, especially when trying to understand the different roles and responsibilities. Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. Which one is right for you? Which Role Is Right For You?

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Product Management Product Manager Data Visualization B2C 52

Product Management University

NOVEMBER 17, 2022

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Convincing stakeholders the above supports company goals (product strategy). After hearing this, my gut reaction was OMG, the product gods are alive and well!

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Reporting Tools Weak Development Team Marketing Product Management 130

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

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Analytic Tools Research Software Product Strategy CTO Coach 90

Mironov Consulting

FEBRUARY 28, 2024

  My focus is on B2B/enterprise companies where sales cycles are long; attributing revenue to individual product improvements is challenging; and a few large deals have visibility up to the Board.   There’s   (Agilists state this in the positive: “start less, finish more.”)

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Reporting Tools Software Review Technical Review Weak Development Team 105

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” But what about a product team with longer renewal cycles, perhaps a B2B SaaS product on annual or multiyear contracts?

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Product Research User Testing Customer Experience Feedback Software 355

bpma ProductHub

APRIL 17, 2017

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Well-run companies are honest about the reality of their current products. Business Strategy vs. Product Strategy, Matt Cagan, April 10, 2009.

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Roadmap B2B Strategy Product Strategy 188

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

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Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

NOVEMBER 23, 2023

Build a product that users love by delivering value and a good product experience. To be actionable, a product strategy should focus on specific user behaviors that create customer value. An outcome-based roadmap removes such constraints and prioritizes delivering a positive change to users’ lives.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth.

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The Product Cafe

JANUARY 18, 2024

There's no need to wait another year to make positive changes in our lives. Esteban Contreras Esteemed for his 16-year journey in scaling SaaS products and strategic innovation. He is a key advisor and speaker known for his product strategy insights. Now is the perfect time to take action and start making those changes!✨

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Artificial Inteligence Technical Advisors Customer Experience Certifications 52

The Product Guy

APRIL 14, 2018

Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Head of Product @ Jopwell (New York). Keywords: b2b, b2c, Product Management, Recruitment, UX. Product Manager, Algorithms @ Quartet Health (New York, NY).

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Customer Experience B2C Artificial Inteligence Healthcare 74

ProductPlan

FEBRUARY 28, 2023

You put together a product strategy to draw a connection between solving your customers’ problems and helping your organization meet its goals. You then enact that product strategy by driving the development, market launch, and continual support and improvement of your product.

Feedback Software 52

Feedback Software Information Technology Product Management 52

Userpilot

AUGUST 30, 2023

This means product leaders are constantly exploring unfamiliar settings, and the traditional approach to marketing and scaling products won’t cut it. In this talk, Leah will show you: How to leverage PLG to navigate challenging markets and position yourself for success. Keys for dealing with the intricacies of niche products.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Usersnap

SEPTEMBER 12, 2023

John is the co-founder of PricingSaas , a competitive intelligence product that uses AI to summarise pricing changes across the B2B SaaS industry. that helps software companies with product monetization. And this is where things get really interesting… Your set of competitors is determined by your positioning.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Product Management University

MARCH 14, 2017

If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. Think of the product delivery process as the athlete. The Body Part: Product Strategy & Planning.

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Weak Development Team Product Management Product Manager Customer Experience 100

The Product Coalition

DECEMBER 11, 2023

See if you can identify more such customers within the ones in your pipeline and if your assumptions about them being most suitable for the product continue to provide positive signals. In other words, are there many more like them that you can sell to, assuming your product is most suitable for them? How many is a few?

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User Testing Product Marketing Marketing Customer Experience 78

Product Management University

MARCH 28, 2017

Product management positions are among the toughest to fill due to the broad range of skills and experience that make for success in any given environment. Define the top 10 scenarios that most accurately define your goals and/or challenges this position will be expected to address. Pay very close attention to body language!

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Product Management Product Manager Weak Development Team User Testing 100

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

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Product Strategy Strategy Research Software User Testing 187

The Product Coalition

FEBRUARY 11, 2024

I never had the opportunity to keep that promise, and the feature kept living: poorly written and unused, but providing a positive answer to RFIs and RFPs until I left 3 years later. You might uncover that for the customer to enjoy your product another stakeholder (in B2B products) needs to also get value but you don’t currently address them.

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Framework User Testing Customer Experience Definition 103

Mironov Consulting

DECEMBER 31, 2019

product strategy. For those of us who’ve stepped into the Head of Product role a dozen times or more, these are clear indications that senior product leadership is missing. No candidate survives our interview process.

Artificial Inteligence 52

Artificial Inteligence Finance Leadership B2B 52

Product Management University

OCTOBER 17, 2017

For organizations, this approach builds long-term competence for delivering, marketing and selling solutions that address unmet customer needs, regardless of the organizational chaos that’s constantly swirling around the products. The post Learning Product Management Skills vs. Training: Big Difference! Here’s the thing.

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Product Management Product Manager Certifications B2B 100

BrainMates

SEPTEMBER 19, 2022

This team structure does depend on the current objectives and needs for that specific product, such as increasing employee engagement or getting to product market fit for a specific industry. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

JULY 13, 2022

Product Coalition publishes the most popular one of the product manager blogs on our list. The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. Easy ways to avoid the product graveyard. Product Plan.

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Userpilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. Consider a B2B SaaS company that develops project management software.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Product Management University

OCTOBER 17, 2017

For organizations, this approach builds long-term competence for delivering, marketing and selling solutions that address unmet customer needs, regardless of the organizational chaos that’s constantly swirling around the products. Here’s the thing. It’s one thing to understand what customer-driven means.

Product Management 100

Product Management Product Manager Product Research Management 100

UX Studio: Product Management

OCTOBER 2, 2023

Their expertise lies in accelerating product growth, enhancing team culture, and delivering exceptional customer experiences. Their services include UX/UI Design, Product Strategy, and Full-Stack Development. These values, coupled with their extensive experience and global reach, position Ueno as the ultimate choice.

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Research Software Data Visualization User Testing Technical Review 65

The Product Coalition

FEBRUARY 11, 2023

A good GTM strategy generally identifies a target audience, includes a marketing plan, and outlines a sales strategy. While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. Four steps in creating a GTM.

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User Testing Research Software Feedback Software Strategy 78

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

UX Studio

JUNE 30, 2023

San Jose, CA $150 – $199 / hr Website Development, Digital Design, Digital Strategy, Search Engine Optimization, SaaS and B2B Marketing Netrix Digital Netrix Digital is a woman-owned design company delivering world-class experiences. Managing expectations transparently is also a positive trait of theirs.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Product Bookshelf

FEBRUARY 13, 2017

The breadth of knowledge you need to be an effective product manager is very complex. ” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. The Whole Product. Positioning and Market segments.

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Product Management Product Manager Management Management 81