The Product Coalition

JULY 4, 2023

We’re confident of our product, but here’s the rub: Nitro is intended for companies, and B2B products are notoriously hard to promote on Product Hunt. This refers to notifications directly on the platform, with a bell icon in the upper right corner. Now we’re ready to share our experience and the discoveries we’ve made on this journey.

Customer Experience 147

Customer Experience B2B ChatGPT Reporting Tools 147

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

The Product Coalition

FEBRUARY 19, 2023

However, if you are a startup to execute such an idea, here’s what you want to know about all-in-one product challenges for B2B offerings. All-in-one product” as a marketing term usually refers to the combination of multiple features or products bundled into a single offering. Think of a “Swiss pocket knife.”

B2B 157

B2B User Friction Customer Experience Startups 157

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. By the end of this post, you’ll know how to create an effective B2B survey, distribute it, analyze the results, and take action on what you’ve learned.

Product Research 98

Product Research Customer Satisfaction User Testing Customer Feedback 98

UX Planet

OCTOBER 28, 2024

Why we never hired another designer After hiring our first designer — who, of course, was a generalist — we found ourselves in a curious position: Some days, it felt like we needed more designers, but on other days, we couldn’t quite justify why. Related stories What does it mean to be a good B2B in-house designer? Who can, then?

Research Software 94

Research Software Analytic Tools Data Visualization Web Developers 94

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

UX Planet

JUNE 13, 2025

During hiring, the role might have been pitched as the first of many design positions to come, but that “many” may never materialize. Industry to talk about While lone refers to whether you have a team around you, generalist speaks to your career direction. So, how does a core design role look in a B2B organization?

User Testing 66

User Testing Data Visualization Customer Experience Research Software 66

Product Management University

SEPTEMBER 20, 2021

The difference between aspirin and other pain relievers is analogous to what many B2B solution providers do. Each brand of pain reliever uses a common ingredient (a platform) plus a sprinkling of additional ingredients for specific ailments (features for specific market segments in B2B). Solutions marketing it isn’t!

Marketing 130

Marketing Product Marketing User Testing B2B 130

UX Planet

FEBRUARY 5, 2025

Moreover, I would argue that designers are often in a less favourable position, as they typically lack both the final decision-making power (like managers) and the responsibility for implementing the agreed-upon solution (like engineers). This phenomenon is referred to in Soft Systems Methodology (SSM) as worldviews. (1)

Technical Advisors 80

Technical Advisors Analytic Tools Feedback Software Reporting Tools 80

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Alternatives: AdRoll, Quantcast.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

OCTOBER 29, 2019

Once you have these segments, you can build the right product, set the right distribution and positioning, and match the right sales motion to each customer, while also refining your segments over time. Compatible segmentations for Sales, Marketing, Product, and Engineering, for shared reference points. actions taken), outputs (e.g.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Coalition

OCTOBER 26, 2021

producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B. The value proposition is working also well, the qualitative feedback about the product is very positive ??. Fresh pasta ?? I have helped them to do it. no need to analyse it.

Research Software 179

Research Software User Testing Feedback Software B2C 179

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. B2B is lumpier than B2C.). Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

ProductPlan

MARCH 20, 2019

5 Ways to Leave a Company with a Positive Last Impression. Moving on from a role certainly doesn’t mean leaving everything behind, especially in the B2B arena. Championing your former company, referring others, and offering product feedback are all ways in which you might stay closely connected for years to come.

Positioning 77

Positioning Construction Feedback Software Customer Experience 77

Product Management University

JULY 31, 2023

The career paths for sales engineers (SEs) and solution consultants (SCs) are wide open due to the blend of business and technical skills, sales skills and positioning expertise required to succeed in this role. Deliver product demos (verbal positioning) to support the sales process. Create presentations to accompany product demos.

Feedback Software 130

Feedback Software Consulting Engineering Technical Review 130

Product Talk

SEPTEMBER 4, 2024

Botify is a B2B SaaS company that helps large websites drive sustainable and profitable growth through organic search optimization. use the common Slack channels instead of private messages), to deeper levels such as being empathetic with your colleagues or questioning your position in conversations.”

Product Research 263

Product Research Onboarding KPIs CTO Coach Research Software 263

The Product HQ

JULY 1, 2024

Looking to know the average B2B product manager’s salary? According to Glassdoor, the average B2B product manager salary in the US is $161,935 , with the average product manager salary range being between $100,000 and $267,000. On top of that, according to Comparably, B2B product managers earn the most in Salt Lake City.

B2B 52

B2B Technical Advisors Product Manager Product Management 52

UX Planet

JUNE 1, 2025

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. 86% of users are more likely to continue using an app after a positive first experience Maze,2023.

User Testing 59

User Testing Product Research Research Software Data Visualization 59

Product Management University

JANUARY 18, 2023

The title of customer success manager is quickly replacing the account manager job title in B2B, especially in software/SaaS/cloud companies for two primary reasons: When customers are able to quantify value they get from your products, they’re all the more likely to renew their subscriptions and buy add-on products.

Customer Experience 130

Customer Experience Management Management Roadmap 130

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. So how do you assess positioning? Hang out with Sales.

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Product Management University

MARCH 14, 2017

Delivering, marketing and selling products in B2B is a contact sport in many ways. Future development projects will be disproportionately spent redesigning features from prior releases instead of building new ones, causing serious injury to your competitive position. They’re also your ticket to strong customer references.

Weak Development Team 100

Weak Development Team Product Manager Product Management Customer Experience 100

Product Management Lessons from the Trenches

JULY 10, 2018

Our goal with this series is not to focus on the function of Product Management and its importance, but rather provide some practical guidance on best practices based on our experience in building and managing products and teams that can be applied to any organization regardless of size (startup, growth, etc) and any product line (B2B or B2C).

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. Of the B2B companies that are fine-tuning their CX strategy , they are said to have strong revenue growth and ROI, reporting more than a 2x return on their investment. B2B CX: Beyond customer surveys.

Feedback Software 12

Feedback Software Onboarding KPIs Data Visualization B2B 12

The Product Coalition

JANUARY 17, 2021

But the truth is, that not only will it not result in a positive impact, it can also actually cause you harm. If you ever worked in a B2B startup, you know that you are chasing opportunities. On a B2B startup, it can look something like this: people are willing to talk to you, and you get a few POCs. That’s the first 2 A’s.

User Testing 115

User Testing Customer Experience B2B Reference 115

Intercom, Inc.

MAY 10, 2018

The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users. It’s such a positive and happy job to have, with some of the best entrepreneurs out there coming to tell you about all the ways they’re going to change the world.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Userpilot

AUGUST 10, 2023

For example: SaaS Industry: $702 B2B companies: $536 eCommerce businesses: $70 You can improve your CAC by: Analyzing the performance of the marketing channels and optimizing the ones with the best return on investments. As per First Page Sage , Among the B2B companies, the average customer acquisition cost is $536.

Customer Experience 96

Customer Experience User Friction Customer Feedback Onboarding KPIs 96

UX Planet

JANUARY 18, 2024

This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. The importance of UX research for enterprise customers and B2B companies cannot be overstated, particularly for mature SaaS providers and startups. What is UX Research in Design? Why Is UX Research Important?

Data Visualization 98

Data Visualization User Testing Research Software Product Research 98

Userpilot

MARCH 30, 2025

Use referrals to encourage users to refer your app to others. One standout example of a B2B SaaS company excelling at social media is Gong. For B2B apps, LinkedIn influencers and YouTube thought leaders might work best. TikTok for younger audiences, LinkedIn for B2B decision-makers). Offer commission-based incentives.

Research Software 65

Research Software User Testing Customer Experience Customer Feedback 65

The Product Coalition

FEBRUARY 15, 2021

Fast-growing’ in the sense of this article refers to startups of at least 200 staff strong. All startups built double-sided marketplaces, serving B2C as well as B2B customers. And just relabeling the positions of the old middle management rarely works. Also, career & CV optimization efforts are a motivation to consider.

Agile 195

Agile Startups Technical Review Software Review 195

Product Management University

APRIL 8, 2024

I want to focus on the responsibilities of B2B product management that don’t get much airtime. For purposes of this discussion, markets refer to market segments. Here’s why this structure is so critical to a stronger leadership position. There are the obvious things product management does. Then, there’s all the in-betweens.

Leadership 147

Leadership Marketing Product Manager Product Management 147

Intercom, Inc.

JULY 21, 2022

This high-consideration, high-intent signup funnel is similar to the problems FinTech companies might face, or a B2B company facing a long, complicated API integration. One example that really works on the supply side is referrals: drivers referring other drivers. And so, it can actually take several months to become an Uber driver.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

Gainsight

SEPTEMBER 5, 2019

Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Unfortunately, B2B orgs can’t expect to compete in this reactive model. B2B organizations can’t afford to treat every customer the same. But will they actually?

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. 56% of B2C companies stated they have a CX or VOC team, which is substantially higher compared to B2B companies.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Intercom, Inc.

OCTOBER 16, 2019

If possible, incentivize visitors to pay up front for the year given the positive cash flow implications and churn reduction benefits. Recognizing the inherent risks at the different tiers will help ensure that you position every part of your organization as you navigate the different steps of the pricing continuum. Goal of website.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

JUNE 11, 2024

The touchpoints in a user journey map refer to in-app experiences, and customer touchpoints in a journey map refer to every interaction the customer has with your app. A touchpoint in a user journey map refers to interface interactions and in-app experiences. Highlight the positive moments at each stage. Definitions.

User Testing 105

User Testing Customer Experience Customer Feedback Data Visualization 105

The Product Coalition

AUGUST 6, 2023

As Head of Product, I cover both B2C and B2B technologies. As a Growth Product Manager, I synthesize market trends and product usage data to inform roadmap and positioning decisions to drive innovation, growth, and increase revenue. My past work experience includes working in eCommerce & health tech.

Research Software 148

Research Software Reporting Tools Product Research User Testing 148