The Product Guy

APRIL 23, 2019

She works to bring ideas to life by building innovative products in the B2B2C and B2C world that positively influence people’s behavior on a societal scale. Once we have solved the first set of needs, we do not just stop there: this process is repeated at every stage of the product. Make It Right! About Surbhi Gupta. Better Decisions.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. 1] Generic KPIs?

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

FEBRUARY 6, 2020

Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. The patterns Yvonne and the team see on the B2C side often foreshadow behavior on the B2B side. “We Yvonne describes it as “skills at the speed of the market.”

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Product Talk

MAY 13, 2020

We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents). If the company’s leaders aren’t sure or have many theories or wishes, then the product team has to do the discovery legwork to identify the most likely human behavior changes that will positively impact the lagging business indicator.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He recently sold his third start-up, Vizibility, an enterprise-class digital business card solution. View the live stream….

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Guy

JULY 12, 2018

What’s the hardest part about being (their position)? If you’re a B2C product, go to a coffee shop and ask people to try out the product and see their actions and reactions. What sold you on our solution/product? How do you typically use our product on a daily or weekly basis? What features do you use the most? Better Decisions.

Customer Feedback 258

Customer Feedback User Testing Product Manager Product Management 258

The Product Coalition

JANUARY 24, 2021

In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. For example, maybe you want to start selling to larger enterprises. Maybe you want to prove that you can support enterprises, so you want one such happy customer by the end of the year.

Analytic Tools 200

Analytic Tools Customer Experience B2C Enterprise 200

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He recently sold his third start-up, Vizibility, an enterprise-class digital business card solution. View the live stream….

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

The Product Coalition

JULY 17, 2018

Is there a difference between developing a product for enterprise and a consumer? Although in both cases your software product is used by humans, an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 60

B2C B2B User Testing Feedback Software 60

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Roadmaps are shared. Demos are shown.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Those with experience in enterprise-level AI platforms. They are a great fit for the positions above and for your company, especially when the position is a data-related one Spencer Koo Spencer Koo. PMs who understand ad experience – how to run it to make it effective.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. It recognizes that these things are all interlinked: an unhappy employee won’t be able to provide a positive experience to customers when they’re not having a positive experience themselves.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Userpilot

MAY 27, 2025

A PM with a good understanding of modern AI trends and needs, especially on the enterprise level. A person who was focused on B2C products. They are a great fit for the positions above and for your company, especially when the position is connected to Product-Led Growth. A professional with experience at a global company.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. This is because, for most for B2C products, the user is also the customer.

Enterprise 64

Enterprise User Testing Analytic Tools Research Software 64

Mironov Consulting

SEPTEMBER 14, 2020

When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy. I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers. So my bias is to look for B2B/enterprise experience for B2B companies.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. And just relabeling the positions of the old middle management rarely works. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise?

Agile 195

Agile Startups Technical Review Software Review 195

Userpilot

MARCH 24, 2025

In this role, you will define and execute the mobile product strategy, enhancing the user experience for field service professionals while driving seamless integrations with enterprise systems. Microsoft is looking for someone with an abundance of positive energy, empathy, and kindness, in addition to being highly effective.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

APRIL 24, 2025

Millions of companies, from the worlds largest enterprises to the most ambitious startups, use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. They are a great fit for the positions above and for your company, especially when the position is connected to watching over and polishing an important flow.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Intercom, Inc.

MARCH 8, 2018

Dan: I’ve been in enterprise sales now for 18 years. The last 12 of those have been in leadership positions. The only exception is some B2C work with financial services and insurance companies. When you were hiring in these positions, what were the hard and soft skills that you looked for most? Dan: Absolutely.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

The Product Guy

MARCH 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He recently sold his third start-up, Vizibility, an enterprise-class digital business card solution. View the live stream….

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Manager 150

Userpilot

MARCH 30, 2025

For B2C, TikTok and Instagram creators often drive the most impact. For instance, a project management app might promote team collaboration features to startups while emphasizing security and compliance to enterprise clients. For B2B apps, LinkedIn influencers and YouTube thought leaders might work best.

Research Software 64

Research Software User Testing Customer Experience Customer Feedback 64

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). How can you position your sales team so that they are more like consultants that are hot sellers?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

ProductPlan

NOVEMBER 2, 2021

Our customers span across thousands of organizations ranging from smaller, growth-stage startups to Fortune 500 global enterprises. Yet strong alignment among Product, engineering, and the entirety of the go-to-market function is pivotal in delivering positive outcomes. Sales want customer stories and the latest slide deck.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Roadmap 98

Intercom, Inc.

JULY 5, 2018

Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

ProductPlan

OCTOBER 1, 2020

The conference is structured around the “7 Ps of Product”—Problem, Purpose, Position, Price, Practice, Promotion, and Performance. This conference is dedicated to helping SaaS executives, founders, and entrepreneurs of enterprise software companies ramp up their subscription revenue. SaaStr Annual. Product Leader Summit.

Research Software 107

Research Software Onboarding KPIs Technical Review Agile 107

Intercom, Inc.

JULY 5, 2018

Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is the difference between B2B and B2C marketing automation? If they had a positive experience using the product, they’re more likely to sign up. What is B2B marketing automation?

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Mixpanel

FEBRUARY 2, 2021

No more data history limits on all new Free, Growth, and Enterprise Plans. in a 5-person startup, everyone has access to all the company’s data already, so the enterprise-grade data classification tools we’d built were of no use to them). . Mixpanel on Mixpanel: data on product usage for Free vs. Enterprise plan users.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

The Product Coalition

JANUARY 17, 2021

But the truth is, that not only will it not result in a positive impact, it can also actually cause you harm. For a B2C startup (say a mobile app of some sort), the details are different but the idea is the same: initially, they will hear about you but won’t download the app. for example, SMB vs. enterprise.

User Testing 115

User Testing Customer Experience B2B Reference 115

Usersnap

JULY 21, 2021

Possible starting points for B2C companies include TrustPilot, TestFreaks, and Amazon. One thing to keep in mind is that the goal is to gather objective feedback, which may not always be positive. Simply contact us and we’ll make sure that your enterprise stays one step ahead of your competition. We offer free trials and demos.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

The Product Manager Coach Blog

MAY 7, 2024

Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. This skill is crucial in aligning product features with the needs of B2C, B2B, and enterprise customers, ensuring a tailored approach that addresses diverse market requirements and expectations. Which one is right for you?

Product Manager 52

Product Manager Product Management Data Visualization B2C 52

Userpilot

MARCH 16, 2023

Landing pages need to account for their intended audience, whether that’s enterprise customers who need more information or gamers that want high-speed software. These creative liberties make the full landing page feel friendlier, inspiring, and more likely to evoke positive emotions in site visitors. Bitly Bitly landing page.

Feedback Software 98

Feedback Software Reporting Tools Embedded Analytics User Friction 98

Brian Balfour

JULY 18, 2017

I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum. They are in the advantageous position where they also own the channel. Companies like Palantir and Veeva exist on the very far end. This is the ARPU-CAC Danger Zone.

User Testing 65

User Testing Outbound B2B Inbound 65

The Product Coalition

FEBRUARY 11, 2023

While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. Four steps in creating a GTM.

User Testing 78

User Testing Research Software Feedback Software Strategy 78