Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Analyze: Gauge shifting emotion and insights across product, marketing, and CX.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Intercom, Inc.

DECEMBER 11, 2018

Elegant Themes is using Visitor Auto Messages to convert 3x more paid subscriptions. “We’re now converting 25% of leads that come through live chat to paid subscriptions” The team at Elegant Themes use Visitor Auto Messages to proactively encourage potential buyers to speak with their sales reps.

B2C 126

B2C Customer Experience User Testing Product Research 126

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Intercom, Inc.

APRIL 30, 2018

If you were in a B2C scenario here, you wouldn’t walk over and tell them you’ll be in touch later on. This mistake is common in the B2C world and while urgency exists in the B2B world, it’s important when you deal with leads to quickly understand what type of lead they are and what type of response they require.

B2C 214

B2C Research Software User Friction User Testing 214

Product Management University

MARCH 8, 2018

The most basic rule of marketing is so easy to forget. This is marketing in many retail and consumer product companies. It exemplifies how easy it is to forget the most basic rule of marketing: Understanding the ultimate aspirations of your target customers – and then messaging to those aspirations. easier to achieve.

Marketing 113

Marketing B2C B2B Workshop 113

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 104

Research Software Marketing Data Visualization Customer Experience 104

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. In a B2C product?—?conversion If you fail?—?you

B2C 60

B2C B2B Feedback Software User Testing 60

Product Innovation Educators

AUGUST 14, 2023

You just need to be repeating those same messages. The mistake is where marketing prioritizes item number one, product prioritizes item number two, somebody else prioritizes item number three, and now suddenly everyone’s completely disconnected, and the person who’s really suffering from that is the customer. [17:58]

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

Userpilot

APRIL 30, 2024

Software as a Service offers specialized tools for product growth , CRM, project management, ERP, collaboration, financial management, customer service, and marketing automation. Slack helps to streamline internal communication with channels, direct messaging, and integration capabilities.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

Userpilot

FEBRUARY 20, 2020

This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In this article, I’m going to show you: What product marketing is.

Feedback Software 106

Feedback Software Research Software Product Marketing Marketing 106

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Third, the lines between sales, marketing, product, and support are blurring. With a plethora of comparable options in the market, customers will take their business to the company that provides the best experience.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Intercom, Inc.

AUGUST 20, 2020

Again, with language and with millennials communicating and how most of our communication was being done through text messaging, it’s very different from how our parents and our grandparents grew up socializing. Design and marketing for human nature. The internet gives us that capability.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Why should your target market be so narrow?

B2C 118

B2C Customer Experience User Friction User Testing 118

The Product Coalition

FEBRUARY 12, 2021

and so our B2C product design journey began. we quickly realized that the psychology behind our B2B messaging wouldn’t translate for consumer audiences. The realization that we needed to look beyond the data we provide in order to successfully capture our B2C audience has been an essential point of learning at BreezoMeter.

Data Visualization 123

Data Visualization Research Software Reporting Tools User Testing 123

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. To attract the right audience, tailor your marketing resources and channels for the personas.

Data Visualization 105

Data Visualization Analytic Tools Marketing Feedback Software 105

The Product Coalition

MARCH 9, 2020

The global online dating market was valued at $6,400.0 It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. The reason is that Winner Takes All Dynamic is not so strong in online dating such as it is in other markets.

Startups 84

Startups Marketing Reporting Tools Research Software 84

Userpilot

MARCH 30, 2025

I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. The odds are inherently against you, and without a proactive marketing strategy, youre turning those odds into impossibilities. However, there are good and bad ways to approach this tactic.

Research Software 64

Research Software User Testing Customer Experience Customer Feedback 64

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. Sales execs want more sales-y Heads of Product; development execs want more engineering-ish Heads of Product; marketing teams want a marketer in product clothing… no candidate passes muster with all groups.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

The Product Coalition

JULY 19, 2022

For some companies, these customers can be B2-B customers, and for some companies, they are B2C. Marketing For marketing, the fundamental goal would be how can we convey the product value proposition to customers so customers can upgrade themselves from basic plan to premium plan.

User Friction 148

User Friction Customer Experience User Testing Customer Feedback 148

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Userpilot

FEBRUARY 20, 2020

This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In this article, I’m going to show you: What product marketing is.

Feedback Software 88

Feedback Software Research Software Product Marketing Marketing 88

The Product Coalition

MAY 24, 2023

One of the videos made at Alconost using this logic was about Interacty, a platform for creating branded games and other interactive content that helps in marketing. Animated videos for marketing: order more, pay less Marketing campaigns with video content are one way to generate traffic, along with search and pay-per-click advertising.

Customer Experience 147

Customer Experience User Testing Advertising Customer Feedback 147

Alchemer Mobile

NOVEMBER 21, 2019

Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. But ask yourself: How do people discover your brand? What does the buying journey look like?

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147

The Product Coalition

JULY 21, 2022

The outbreak of the covid-19 pandemic has damaged market landscapes. There is a rare aspect within a market landscape that hasn’t been touched by any technologies. Global E-commerce Statistics & Facts Global e-commerce statistics market The global e-commerce market continues to reach a total of $5.55 trillion in 2022.

Reporting Tools 167

Reporting Tools Artificial Inteligence Data Visualization Wireless 167

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. Christoph Janz has a great post and visual tying a company’s pricing, volume and target audience to its marketing and lead generation models along a continuum.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Userpilot

AUGUST 30, 2021

And what type of analytics really matters for a product marketing manager? In this article, I'll talk about why product analytics tools are important, how you can use them, and the best product analytics tool on the market. Is product analytics the same as marketing analytics? How many analytics tools do you need?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

JULY 7, 2024

We also consider the top 10 CCM software products on the market today. Respond.io – best customer communications software for B2C companies. Design tools : A drag-and-drop design tool should enable you to define the structure and branding of your messages. Define complex trigger conditions for your messages in Userpilot.

Customer Communications 105

Customer Communications Analytic Tools Feedback Software Reporting Tools 105

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Get feedback on different messaging and ads to find which resonates.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

The Product Coalition

DECEMBER 15, 2020

At Heads and Hands , we develop m-commerce applications for the various market industries. Therefore, we decided to share our experience on how to create a product card in a B2C mobile app so that it leaves no doubts among users. Descriptive product name The name should reflect more than the product category and brand.

Feedback Software 158

Feedback Software Technical Review User Testing Customer Feedback 158

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. B2B launches are very much a cross-functional effort.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.” Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. And as Rajiv shared with me, “Founders often launch too late.

Startups 131

Startups Feedback Software Onboarding KPIs Customer Experience 131