The Product Guy

JULY 18, 2019

As my expertise grew, so did my exposure to the breadth of responsibilities expected of product management, such as marketing, strategy, and product vision, which culminated in my next role as an enterprise Product Owner at American Express. Product professionals should take inventory of their experiences, as I have. About Sean Raftery.

Weak Development Team 344

Weak Development Team B2C Customer Experience Advertising 344

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Mind the Product

JUNE 15, 2025

This week’s Sunday Rewind is a 2022 article on strategies for customer retention. It starts with the fundamentals – how customer retention has a direct impact on company success, why data is everything and why the challenges of customer retention are different in B2B and B2C companies.

B2C 91

B2C B2B Article Strategy 91

The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. You see, when it comes to product strategy, there isn’t a right answer ?—?the

Product Strategy 187

Product Strategy Strategy Research Software Technical Review 187

The Product Guy

AUGUST 13, 2020

B2B type of business will focus on different KPIs than B2C type of business. It also aligns with the business strategy of a company to make sure the resource and priorities are allocated to the right place. Last but not least, how to develop strategic thinking and plan for the future plays a big role in the long run.

Product Manager 407

Product Manager Product Management Research Software Feedback Software 407

The Product Coalition

APRIL 4, 2019

When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? An app created for B2E interaction will barely have anything common to serve the purpose of B2C interaction.

B2C 94

B2C B2B User Testing Data Visualization 94

The Product Guy

JUNE 18, 2020

The FBL is plugging directly into customers and should give you intelligence on why the features haven’t been used, how people are using the features you have and your team should be able to make sense of strategy in response. Insights: Synthesizing Insights and Decision Making. About Marvin Mathew. He is a Product Manager at Mastercard. .

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

Product Innovation Educators

MARCH 14, 2022

He is the Managing Partner at Software Pricing Partners, which focuses on helping software companies develop better pricing strategies. Your pricing strategy needs to address the broad array of customers you serve. Many of the techniques from B2C don’t work in B2B at all. [18:41] 6:11] Who owns pricing?

B2B 257

B2B B2C Customer Experience Data Visualization 257

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. Authoritative, actionable strategies on how to grow your business. A substitute for strategy or planning. Assessing progress on our strategy.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” They want to place multiple bets to achieve their financial goals, just like they would in a diversified portfolio investment strategy.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

The Product Coalition

JULY 19, 2022

Let’s discuss ways to build strategies for high-value customers and work towards establishing a great product experience Who are high-value customers High-value customers are users who have already subscribed, signed up to your product, or own some of your products if you have many products in your ecosystem.

User Friction 148

User Friction Customer Experience User Testing Customer Feedback 148

The Product Guy

FEBRUARY 3, 2019

In my new PM role at a large B2C, I felt lost. In hindsight, my recruiting strategy was too broad. Lesson learned: narrow your recruiting strategy so that you find customers who have explicitly completed the behavior you want to explore. But that was my old job in edtech.

User Testing 311

User Testing Product Manager Product Management Customer Feedback 311

Product Innovation Educators

AUGUST 14, 2023

9:24] What issues do you see with strategy? A lot of companies have a mission statement that they think is a strategy or vision. The strategy is the plan of attack for how you’re going to get there. 12:41] How can leaders better communicate strategy? Communicating strategy requires a lot of repetition.

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? North Star Metrics align teams to work towards the same goal of creating and satisfying loyal customers and to make the success of a growth strategy transparent. What are some examples of North Star Metrics from top B2B and B2C SaaS companies?

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Intercom, Inc.

DECEMBER 12, 2018

Strategy first, technology second. But here’s the thing: a tool is not a strategy. The real value marketing software offers is in the strategy and approach it enables. A strategy needs to be the foundation of any marketing stack, one that takes into consideration who you are, what your goals are and who you’re trying to reach.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Guy

APRIL 14, 2018

Keywords: b2b, b2c, Product Management, Recruitment, UX. Keywords: Data Analysis, Product Management, Product Strategy. Product Manager, Algorithms @ Quartet Health (New York, NY). Keywords: Algorithms, Data Analysis, Healthcare, Machine learning, Product Management. Product Manager, Patient Care @ Quartet Health (New York, NY).

Customer Experience 186

Customer Experience B2C Artificial Inteligence Healthcare 186

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies tend to use a flywheel model rather than a funnel structure.

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Coalition

FEBRUARY 3, 2022

The same approach with a few alterations can be replicated for B2C SaaS products as well. The identification of metric is driven by the goal to be achieved, which is mainly guided by the product strategy and leadership within the organization. In case of B2C customers it could be a usage related cohort, that is, MAU/ DAU.

Data Visualization 183

Data Visualization Customer Feedback User Testing Analytic Tools 183

The Product Coalition

OCTOBER 26, 2021

producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B. The short lifetime of the product would have killed the B2C market. I have helped them to do it. Also according to our customers.

Research Software 179

Research Software User Testing Feedback Software B2C 179

Product Innovation Educators

JANUARY 17, 2022

We sell B2C and currently offer the app for a range of property and casualty (P&C) insurance. [7:33] For our long-term strategy, we find indicators of good business outcome. We sell B2C and currently offer the app for a range of property and casualty (P&C) insurance. [7:33] The app sounds simple but is quite complex.

Feedback Software 260

Feedback Software Data Visualization Customer Feedback Customer Experience 260

The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. If Ford’s strategy would have stayed at the highest level of “selling a car”, marketing could have only talked about the generic qualities of cars (get faster from one place to another, and don’t clean after your horse). No product serves everyone.

Product Strategy 125

Product Strategy Strategy User Testing Product Research 125

Intercom, Inc.

MAY 7, 2019

“There is one simple strategy which, provided you stick to it, will help you rise above the noise” So it makes sense that there are thousands of tactical tips and tricks out there to help get your content in front of the right audience. gigabytes per year. Those tactics all focus on what happens post-publication. Opinionated ?

Marketing 222

Marketing Data Visualization B2C User Testing 222

The Product Bistro

MAY 26, 2016

Segmentation is crucial to effective pricing strategies. By having a well established segmentation model for your business, you can then work on fencing strategies to maximize your revenue and profit in pricing. This is far more than just an academic exercise, but is essential to many other key tasks within a company.

Marketing 170

Marketing B2C Data Visualization B2B 170

Product Talk

DECEMBER 7, 2022

In my book, Continuous Discovery Habits , I recommend three common strategies for automating your recruiting process: Recruit participants while they are using your product or service. You can find an overview of all three strategies in this excerpt from my book. Use your customer-facing teams to help you recruit. They often don’t.

User Testing 298

User Testing Reporting Tools Customer Experience User Friction 298

Intercom, Inc.

NOVEMBER 12, 2020

So while these shifts in consumer behaviors may be expedited by current circumstances, many unexpected industries were already exploring how to adopt B2B strategies for B2C – without losing the personal customer relationships that are at the core of their businesses. Learning from B2B. The right experience. This time, it’s personal.

B2C 221

B2C Customer Experience B2B Branding 221

AB Tasty

SEPTEMBER 6, 2019

This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers, but appealing to the modern consumer has become increasingly difficult. Having a data-driven.

B2C 45

B2C Strategy Article 45

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Intercom, Inc.

OCTOBER 1, 2019

But thanks to his experience as a marketing leader in both B2C (in online gaming ) and later in B2B (at AdRoll , where he managed 45 people and a budget of €30 million), Shane had a keen sense of how to continue fueling growth by moving upmarket and differentiating from a crowded marketplace. What do you want to be known for?

Engineering 177

Engineering Marketing B2C B2B 177

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. And B2C products are products or services that are sold directly to consumers. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52

B2C B2B Reporting Tools User Testing 52

The Product Coalition

JUNE 15, 2020

And does focusing on a product-led growth strategy make you a Growth Product Manager? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. A product-led growth strategy.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Manager Product Management 88

The Product Guy

APRIL 4, 2017

He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Intercom, Inc.

FEBRUARY 6, 2020

It might be the same core product, but it’s a completely different strategy. Leveraging data from both the B2C and B2B sides, she examines each market closely before launching a course collection in a new language – using quantitative signals like pipeline growth along with qualitative feedback from sales reps.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. On your way there, there are many potential weak links that can prevent it from happening.

User Testing 152

User Testing B2C Customer Experience Weak Development Team 152

Mind the Product

MARCH 11, 2020

That means working closely with leaders across the business to ensure that we have a solid corporate strategy, and that we translate that strategy into a product that serves the needs of our customers in a compelling way. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be.

Research Software 125

Research Software B2C Artificial Inteligence Customer Experience 125

Mind the Product

SEPTEMBER 17, 2018

B2B Metrics now are More Like B2C Metrics. Without a Product Strategy, you Won’t Know When to Walk Away. Rate of growth is vital and you only get one chance to impress the first user. Your user experience – particularly onboarding – therefore has to be excellent. Each client will have their own requirements.

Customer Experience 155

Customer Experience User Testing Customer Feedback Onboarding KPIs 155

AB Tasty

OCTOBER 28, 2019

This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. It’s about cultivating a relationship with people that gradually convinces them that your product or service is exactly what they’ve been looking […].

B2C 8

B2C Strategy User Testing Article 8