PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Andrew Chen

FEBRUARY 26, 2024

Why blogging/writing is so helpful In the first year, I learned the importance of writing things down. I started a real/professional blog at the beginning of 2007 on the Blogger platform and initially, I got writers block because I was trying to come up with amazing and grandiose ideas that I would share with the world. Thank you!)

User Testing 123

User Testing Customer Experience Blog Events 123

Gainsight

NOVEMBER 20, 2019

In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers. Product Manager HQ.

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Books Blog Feedback Software User Testing 80

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

The Product Cafe

JANUARY 18, 2024

Let's take a quick look at the top product people, books, courses, and conferences you should check out this year. For all the details, we've got links to our full blogs – make sure to check them out!🤩 He is a key advisor and speaker known for his product strategy insights.

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Artificial Inteligence Technical Advisors Customer Experience Certifications 52

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Blogs: 280 Group. Marketing Land. Google I/O.

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Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

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Feedback Software Research Software Product launches User Testing 98

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Best reports, statistics, and product benchmarks.

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Analytic Tools Data Visualization Research Software Feedback Software 98

Good Product Manager

FEBRUARY 8, 2016

This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. In addition to all of the great reasons to attend , we’re planning some additional things specifically for product management attendees (details coming soon!) Upcoming Events: Spring 2016.

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Research Software Data Visualization Events User Testing 60

Good Product Manager

FEBRUARY 8, 2016

This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. In addition to all of the great reasons to attend , we’re planning some additional things specifically for product management attendees (details coming soon!) Upcoming Events: Spring 2016.

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Research Software Data Visualization Events User Testing 60

Userpilot

JULY 15, 2022

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel.

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Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Is it booking the product demo? Buying your product? Signing up for a conference? Userpilot blog post.

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Research Software Feedback Software User Testing Reporting Tools 104

The Product HQ

MAY 10, 2024

In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product. To do so, startup product managers will need to conduct market research to maximize product-market fit. Sharpen your data collection and analytical skills.

Startups 52

Startups Customer Experience User Testing Technical Review 52

Dear Strategy

APRIL 3, 2019

NOTE: This is the first installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “How can I better understand the target market for my podcast (or any product for that matter)?”. That is, how to understand the target market for your podcast.

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Strategy Marketing Advertising Workshop 53

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. This is shaping up to be a very busy spring!

Events 84

Events Product Research User Testing Customer Feedback 84

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

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Product Marketing Marketing Product Management Product Manager 60

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

Product Marketing 60

Product Marketing Product Research Research Software Marketing 60

ProductPlan

JUNE 5, 2020

There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics. Books, podcasts, conferences, and in-house mentorships are all great channels for building your product management knowledge and expertise. The organization is a complete product management ecosystem.

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Certifications Customer Experience Artificial Inteligence Product Management 95

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. This is shaping up to be a very busy spring!

Events 60

Events Product Research User Testing Customer Feedback 60

Business of Software Conference

AUGUST 2, 2021

The insanely “optimistic” approach many people have to internationalising software products and if you’ve ever been in a meeting discussing this kind of strategy you’ll know what I mean. But there are a few important and key things you need to get right to grow into new markets.

Naming 52

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Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Develop strong relationships with analysts (Gartner, Forrester, etc.)

White Paper 118

White Paper Marketing User Testing Customer Experience 118

The Product HQ

APRIL 20, 2024

Now, prospective product managers are looking for ways to enter into this niche and meet the demand from potential recruiters. How to Become SaaS Product Manager? This guide shares key advice, tips, and strategies to help you become a SaaS product manager. Read industry publications and blogs.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

JUNE 27, 2022

In this article, we’ll explore everything you need to know about developer marketing, as well as best practices and examples to learn from. Developer marketing is a set of strategies and tactics designed to connect, attract, and incentivize developers to adopt your product. What is developer marketing?

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Weak Development Team Development Marketing User Testing 52

Userpilot

JULY 5, 2022

For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October. We’ll be discussing topics spanning from Product Management, Product Marketing, to Analytics and Leadership. Product-led SaaS Growth by CXL Institute.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Mixpanel

MARCH 11, 2024

But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. So the thing that I started doing was writing blog posts for Mode’s corporate blog.

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

Good Product Manager

MARCH 18, 2019

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. Foundational Behaviors of Strategic Product Management.” Thursday, May 9 : ProductCraft The Conference.

Events 74

Events Agile Product Research Product Management 74

bpma ProductHub

DECEMBER 12, 2016

I’ll admit that early stage startups don’t always (think that they) need product managers BUT that’s not always the case. Heck, you could even start your own startup (after all, you do know a thing or two about product-market fit and how to create products, don’t you?). Wrapping it up in a bow.

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Research Software Product Management Product Manager Startups 150

Intercom, Inc.

APRIL 18, 2019

They noticed that a big design conference was coming to town, and all the hotels were booked. There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end. Investors might not get it.

Outbound 112

Outbound Customer Experience Education Airlines 112

Good Product Manager

MARCH 18, 2019

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. Foundational Behaviors of Strategic Product Management.” Thursday, May 9 : ProductCraft The Conference.

Events 60

Events Agile Product Research Product Management 60

Bain Public

MARCH 20, 2021

I share my passion for product through workshops, published articles and speaking engagements. Paul Ortchanian is a pro in injecting strategies and tactics to monetize his client's businesses. A lack of strategy in planning your products is accompanied by a lack of focus and direction, which means things can quickly get out of hand.

Artificial Inteligence 52

Artificial Inteligence User Testing Workshop Roadmap 52

Userpilot

JULY 8, 2021

Product Management Certification by Product School is a cohort-based course that gives you a certificate recognized by hiring managers globally. A product manager course for advanced/pro product managers should teach you how to move from product execution to product strategy. Product management tools.

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User Testing Research Software Analytic Tools Feedback Software 87

The Product Coalition

DECEMBER 19, 2019

Three metrics of customer experience management Customer experience management: course of action How to develop a customer experience management strategy: the best practices Dividing your customers and conquering their emotions may sound like a sinister plan for world domination, but it isn’t. whose area of responsibility is that?

Customer Experience 79

Customer Experience User Testing Customer Feedback Weak Development Team 79

Userpilot

AUGUST 31, 2021

Hot Topics – From Deep Innovation, Team-Led Growth, Killing Features, to the Challenges in Product Marketing & Management in 2021. This year, we have divided the topics of presentations into six exciting categories: Product Analytics. Product Operations. Product Growth. Product Marketing.

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Onboarding KPIs Workshop Customer Experience Product Research 98

Business of Software Conference

JULY 29, 2019

At every Business of Software Conference we record the talks so that you, the great people of the internet, can join in the feast of learning that our attendees get to gorge themselves upon. We release new talks regularly right here on our blog. 2 – Product & UX. 17 Talks From Seasoned Entrepreneurs. Upcoming Events.

Software Review 49

Software Review Analytic Tools Technical Review Data Visualization 49

Mind the Product

SEPTEMBER 20, 2018

Added to that, I’ve been able to talk directly to customers, even meeting up with them face-to-face, either in their “real-life” environment or during user conferences at some very glamorous locations. I’ve been constantly surprised at what I don’t know, and have always loved the way that product management has allowed me to keep learning.

User Testing 151

User Testing Customer Feedback Customer Experience Product Research 151

Product Bookshelf

FEBRUARY 21, 2017

Startup Growth Engines is a collection of blog posts from growthhackers.com. It’s essentially a catalog of business strategies, value propositions, and growth strategies from successful high tech companies. Several themes are highlighted that are difficult to replicate: a great product and powerful word of mouth.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

DISQO

AUGUST 14, 2015

The rapidly evolving field of product management requires its practitioners to take continuing education seriously. We’ve written before about books , conferences , jargon , guides , and trends for product teams looking to stay ahead of the curve. Product Psychology. 280 Group’s Optimal Product Management Blog.

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Product Research User Testing Product Management Product Manager 40