PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Good Product Manager

FEBRUARY 7, 2021

Recent Blog Posts. I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : I often field questions like “Who should be responsible for [X]?”

Presentation 60

Presentation Blog Product Management Product Manager 60

Andrew Chen

FEBRUARY 26, 2024

Why blogging/writing is so helpful In the first year, I learned the importance of writing things down. I started a real/professional blog at the beginning of 2007 on the Blogger platform and initially, I got writers block because I was trying to come up with amazing and grandiose ideas that I would share with the world. Thank you!)

User Testing 123

User Testing Customer Experience Blog Events 123

Gainsight

NOVEMBER 20, 2019

In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers. Product Manager HQ.

Books 80

Books Blog Feedback Software User Testing 80

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Business of Software Conference

NOVEMBER 1, 2018

Business of Software Conference USA 2018 – Some Highlights. The 12th Annual Business of Software Conference USA took place in Boston, MA, last month – October 1-3. Rahul Vohra – The Product-Market Fit Engine. What an incredible few days. Read on to see Slide Decks, Highlights, and Notes from BoS USA.

Software Review 53

Software Review Magazine Workshop User Testing 53

The Product Cafe

JANUARY 18, 2024

Let's take a quick look at the top product people, books, courses, and conferences you should check out this year. For all the details, we've got links to our full blogs – make sure to check them out!🤩 He is a key advisor and speaker known for his product strategy insights.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

Good Product Manager

FEBRUARY 8, 2016

This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. In addition to all of the great reasons to attend , we’re planning some additional things specifically for product management attendees (details coming soon!) Upcoming Events: Spring 2016.

Research Software 60

Research Software Data Visualization Events User Testing 60

Good Product Manager

FEBRUARY 8, 2016

This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. In addition to all of the great reasons to attend , we’re planning some additional things specifically for product management attendees (details coming soon!) Upcoming Events: Spring 2016.

Research Software 60

Research Software Data Visualization Events User Testing 60

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Blogs: 280 Group. Marketing Land. Being Apptentive.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

Product Marketing 60

Product Marketing Product Research Research Software Marketing 60

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. This is shaping up to be a very busy spring!

Events 84

Events Product Research User Testing Customer Feedback 84

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Best reports, statistics, and product benchmarks.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

APRIL 21, 2024

Is it booking the product demo? Buying your product? Signing up for a conference? Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Here’s an example of our MOFU blog post about improving user activation. Userpilot blog post.

Research Software 103

Research Software Feedback Software User Testing Reporting Tools 103

Userpilot

JULY 15, 2022

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

freshtrax

MARCH 17, 2021

In btrax’s first virtual event of the 2021 series, Localizing for the Japanese Market, we invited leading industry experts to share their professional experience launching products in Japan. Eugene Oh provided an outstanding presentation sharing insights from his experience as the [International] Product Marketing Lead at Square.

Reporting Tools 105

Reporting Tools Product Research Research Software User Testing 105

Intercom, Inc.

JUNE 1, 2018

About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News. Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were.

Startups 201

Startups Feedback Software Marketing Strategy 201

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. This is shaping up to be a very busy spring!

Events 60

Events Product Research User Testing Customer Feedback 60

ProductPlan

JUNE 5, 2020

There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics. Books, podcasts, conferences, and in-house mentorships are all great channels for building your product management knowledge and expertise. The organization is a complete product management ecosystem.

Certifications 105

Certifications Customer Experience Artificial Inteligence Product Management 105

Mind the Product

FEBRUARY 20, 2019

Mind the Product returns to San Francisco and the famous Davies Symphony Hall on July 15-16. 2019 promises to continue our run of amazing conferences, with a pre-conference Leadership Forum, even more workshops, more networking events around the conference, and more fun than ever before. Conference Tickets.

Research Software 97

Research Software Analytic Tools User Testing Artificial Inteligence 97

The Product Coalition

FEBRUARY 2, 2023

Have you ever worked on a product that didn’t meet customer needs or deliver the expected results? In this blog post, we’ll explore a 5-step product validation framework that can help you validate your product ideas and make informed decisions about which ones are worth pursuing.

User Testing 144

User Testing Feedback Software Product Research Research Software 144

Business of Software Conference

AUGUST 2, 2021

You’ll have heard a range of things from marketing, sales, and product people along the lines of: “Oh, we can just put up a landing page in Brazilian Portuguese and see how it goes.” The reason very often is that the language of your product and processes is just one of the things that makes it fit into its context.

Naming 52

Naming Workshop Events Consulting 52

Mixpanel

MARCH 11, 2024

My job was going to be PMing and working with customers, but we didn’t have any customers at first because we didn’t have a product yet. So the thing that I started doing was writing blog posts for Mode’s corporate blog. Have there ever been any business goals for your writing on the blog or your newsletter?

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

Good Product Manager

APRIL 28, 2019

Unfortunately, randomly adding features to products without a plan for making sure users know about and get value from them is a common mistake I see product managers make. Many product teams apply the term MVP incorrectly, leading to confusion and frustration from colleagues and customers, as well as missed opportunities.

Events 74

Events Product Research Product Management Product Manager 74

Roy Madden

JANUARY 29, 2021

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels. Grow and lead the product marketing team.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Business of Software Conference

MARCH 29, 2021

Four causes and fixes for Zoom Fatigue Sound advice, for regular meetings or online conferences. // 3 min read The End of Indie.vc Founder Bryce Roberts explains why in this blog post // 3 min read Expanding into Europe – just because it is in HBR, doesn’t mean it’s right. Upcoming Events.

Fractional CTO 40

Fractional CTO CTO Finance Leadership 40

Good Product Manager

MARCH 18, 2019

At this one-day conference in Minneapolis, MN, I’ll be presenting “How Can Product Managers ‘Be More Strategic’? Foundational Behaviors of Strategic Product Management.” Thursday, May 9 : ProductCraft The Conference. ” Sunday-Wednesday May 5-8 : SiriusDecisions Summit. Whomp whomp.

Events 74

Events Agile Product Research Product Management 74

Userpilot

JUNE 27, 2022

There are five KPIs to measure the success of your developer marketing campaign: awareness, engagement , adoption , education, and community. There are seven common channels for developer marketing: in-app guidance , in-app knowledge bases , blog posts, tech events, Stack Overflow forum, Slack, and Hacker News. Blog posts.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Good Product Manager

APRIL 28, 2019

Unfortunately, randomly adding features to products without a plan for making sure users know about and get value from them is a common mistake I see product managers make. Many product teams apply the term MVP incorrectly, leading to confusion and frustration from colleagues and customers, as well as missed opportunities.

Events 60

Events Product Research Product Management Product Manager 60

Good Product Manager

MARCH 18, 2019

At this one-day conference in Minneapolis, MN, I’ll be presenting “How Can Product Managers ‘Be More Strategic’? Foundational Behaviors of Strategic Product Management.” Thursday, May 9 : ProductCraft The Conference. ” Sunday-Wednesday May 5-8 : SiriusDecisions Summit. Whomp whomp.

Events 60

Events Agile Product Research Product Management 60

Intercom, Inc.

APRIL 18, 2019

They noticed that a big design conference was coming to town, and all the hotels were booked. Maybe we build the blog very similar to the Inside Intercom blog – all about how to be great in your job, how to self-actualize, how to get promoted, how to deliver great products. So how can we do more of that?

Outbound 112

Outbound Customer Experience Education Airlines 112

Mironov Consulting

APRIL 8, 2020

Our goal is to help you as a product leader create and manage a high-performing product team that can scale with the business, drive product success, and address new challenges. Hiring and developing people in product roles (e.g. product managers, product marketers, product owners) is difficult.

Workshop 65

Workshop Startups Events Consulting 65

Userpilot

JULY 5, 2022

For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October. We’ll be discussing topics spanning from Product Management, Product Marketing, to Analytics and Leadership. Product School. Google Digital Garage.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

bpma ProductHub

DECEMBER 12, 2016

I’ll admit that early stage startups don’t always (think that they) need product managers BUT that’s not always the case. Heck, you could even start your own startup (after all, you do know a thing or two about product-market fit and how to create products, don’t you?). Wrapping it up in a bow.

Research Software 150

Research Software Product Management Product Manager Startups 150

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Think about it for a minute.

Positioning 113

Positioning Customer Experience Differentiation B2B 113