The Product Coalition

FEBRUARY 25, 2024

From its humble beginnings as a DVD rental service to its current status as a global streaming powerhouse, Netflix’s evolution has been marked by relentless innovation and strategic adaptation to changing market dynamics. Source In the realm of entertainment, few companies have revolutionized the landscape as profoundly as Netflix.

Analytic Tools 100

Analytic Tools Entertainment Customer Experience Data Visualization 100

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Blog: High-Octane Product Management. Blog: High-Octane Product Management. Product Positioning vs. Market Positioning: The Key Difference.

B2B 130

B2B Product Management Product Manager Magazine 130

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Search Engine Optimization (SEO) allows companies to reach more users with their content.

Feedback Software 93

Feedback Software Analytic Tools Research Software User Testing 93

The Product Coalition

DECEMBER 11, 2023

This ensures efficient resource allocation and optimization of marketing efforts, leading to better overall returns on investment. Competitor awareness: AI-powered trend analysis and market research tools enhance competitor awareness. This strategic advantage enables them to maintain a competitive edge in the market.

Data Visualization 120

Data Visualization Artificial Inteligence Analytic Tools Research Software 120

Product Talk

FEBRUARY 28, 2024

This would be a much shorter blog post if that were the case! An engineer could call out an assumption they didn’t believe was true or a designer could question whether the choices they were making (e.g. Continuous discovery is not a linear journey—as much as we might want it to be. They didn’t have enough time and felt rushed.

Product Research 237

Product Research Onboarding KPIs Feedback Software User Testing 237

Alchemer Mobile

NOVEMBER 9, 2022

If you can’t explain what makes your favorite apps great from a technical, marketing, and product perspective, chances are you have some learning to do. Product managers must live and breathe their product. As mobile grows and becomes a major investment for every company, the need for mobile product management is only increasing. .

User Testing 246

User Testing Feedback Software Technical Review Research Software 246

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Here’s an example of our MOFU blog post about improving user activation. Userpilot blog post. Others include PPC adverts, social media, or email marketing. Their needs, wants , and pain points. Get A Demo).

Research Software 85

Research Software Feedback Software User Testing Reporting Tools 85

Lenny Rachitsky

FEBRUARY 8, 2024

Before OpenAI, Logan was a machine-learning engineer at Apple and advised NASA on open source policy. For example, we might prompt the AI agent to take several hours to write a detailed blog post citing references and case studies, and to delineate any trade-offs the agent made. Listen now on Apple , Spotify , Overcast , and YouTube.

ChatGPT 79

ChatGPT Reporting Tools Data Visualization Research Software 79

Dear Strategy

MARCH 15, 2023

So, if I’m not too crazy about writing, and I absolutely love podcasting, then why have a blog in the first place? And it also resulted in me pretty much giving up on the podcast because I had neither the time nor the inspiration to write blog posts for each and every episode. Cue evil laugh]. But – remember – I’m a strategy guy!

Framework 97

Framework Workshop Blog Education 97

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 101

Analytic Tools Research Software Feedback Software Customer Experience 101

Product Management University

FEBRUARY 25, 2021

Everything about how your organization builds, markets, sells and onboards customers starts and ends with your products. A team that has a more well-rounded understanding of the market than all other disciplines combined. One part of product management has to own the market. This might be the worst part of it all.

Product Management 208

Product Management Product Manager User Testing Management 208

Andrew Chen

FEBRUARY 26, 2024

In my case, I was very interested in the state of the art on growing users, metrics, network effects, and marketing. Why blogging/writing is so helpful In the first year, I learned the importance of writing things down. I knew exactly 2 people, and that was it. I learned an incredible amount. The answer is, you simply ask for advice.

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User Testing Customer Experience Blog Events 123

The Product Coalition

DECEMBER 2, 2021

Search Engine Optimisation (SEO) According to a Google/Ipsos poll from 8,740 people, 1 in 4 users discovers an app through search. In this context, SEO is the practice of optimising and targeting your app and its content towards how people search and how search engines work. The only technical requirement is to have a mobile app.

Research Software 171

Research Software Technology User Testing Strategy 171

Product Talk

FEBRUARY 14, 2024

We were so inspired by Tali’s enthusiasm that we just had to share her story here on the Product Talk blog. Tali directs Texthelp’s product management team in the Nordic region, which creates products tailor-made for the educational market in Sweden, Norway, and Denmark. Do you have your own Product in Practice you’d like to share?

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Analytic Tools Research Software Product Research Data Visualization 220

The Product Coalition

SEPTEMBER 8, 2022

No matter what kind of product you have, the first order issue you’ll need to address as a product manager is Search Engine Optimization (SEO). Its blog and studies have golden advice for enterpreneurs, engineers, and of course, product managers. Improve product awareness and your roadmap. ahrefs I absolutely love ahrefs.

Data Visualization 135

Data Visualization Analytic Tools Reporting Tools Research Software 135

Lenny Rachitsky

JANUARY 30, 2024

I’m sold on the benefits and want to explore this at my company. What advice do you have for setting up a successful work trial process? Indeed they have. Karri Saarinen (CEO of Linear ) mentioned they run candidates through work trials, as did Jason Fried (co-founder and CEO of 37signals ). As you grow, you can streamline the process.

CTO 97

CTO Engineering Presentation Finance 97

The Product Coalition

NOVEMBER 30, 2022

There Were A lot of Generic Recommendations Having thought leadership, content marketing, a social media presence, measuring user intention, free trials, A/B testing of content, relevant Calls to Action, Videos on YouTube, Do Events: the Biggest Events, Post on LinkedIn, Publish an E-Book, do some Webinars, use Influencers. It requires work.

User Testing 120

User Testing Customer Feedback Feedback Software Reference 120

The Product Coalition

MARCH 7, 2023

When you complete your product discovery work and have the work ready to be executed, you can’t always just expect engineers and designers alike to follow along with your desires. Designers have new proposals to your solution, which requires refactoring of engineering work. Get used to life in the trenches.

Product Research 116

Product Research Product Management Product Manager Reporting Tools 116

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 94

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 94

Userpilot

JULY 27, 2023

Engineering Manager: In charge of planning, designing, and overseeing projects. They also manage finances and supervise one or more engineering teams. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.

Research Software 95

Research Software Feedback Software Analytic Tools Onboarding KPIs 95

Intercom, Inc.

DECEMBER 19, 2018

The best of the blog. Significant digits: 240 blog posts, 18 videos. Analytics, biz ops, marketing, sales, support, recruiting, finance, HR. We invested in more social and video content as well to connect with more of you. If you have a few minutes, we’d really appreciate it if you could fill in our annual reader survey.

Analytic Tools 150

Analytic Tools Research Software User Testing Customer Experience 150

Intercom, Inc.

APRIL 6, 2020

So while Inside Intercom built its reputation as a source of advice on building great products, some of the most impactful lessons that have remained with me from helping colleagues publish their insights on this blog are all about people rather than product.

Customer Feedback 181

Customer Feedback User Testing Entertainment Management 181

The Product Coalition

NOVEMBER 19, 2020

Copywriting is basically any sort of writing that you do in order to market your business and drive sales. A copywriter is a professional writer who creates marketing content designed to get people to take action and purchase a product or service. Copywriters are an essential part of any content marketing strategy.

User Testing 88

User Testing Reporting Tools Product Research Advertising 88

The Product Coalition

MAY 5, 2021

As marketing techniques are evolving every day, you might think that there are different options when it comes to promotional methods. It is important to create a better position of your website on different search engines. When it comes to the keywords, focus on what users will search with on search engines.

Customer Experience 96

Customer Experience Events Blog Engineering 96

The Product Coalition

DECEMBER 21, 2021

Companies don’t tap a Business Analyst on the shoulder, give them access to GitHub and say congrats you’re an Engineer now! Companies don’t take a Customer Service Representative and give them a $2M marketing budget to manage overnight. Aspiring Marketers become Marketing Coordinators before they have any budget accountability.

Product Management 167

Product Management Product Manager Weak Development Team Management 167

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. It attracts people (who’d otherwise be strangers) to become your customers. But how can you use it?

B2B 100

B2B Analytic Tools Feedback Software Data Visualization 100

The Accidental Product Manager

FEBRUARY 26, 2024

In order to do this, these product managers are going to have to hire thousands of software engineers and collaborate with the companies that make computer chips to develop semiconductors for their vehicles. What all of this means is that the battle with Silicon Valley is intensifying over what the future of the automobile will be.

Product Management 73

Product Management Product Manager Artificial Inteligence Software Engineering 73

Intercom, Inc.

MARCH 15, 2018

As a startup scales, the importance of infrastructure engineers simply can’t be overstated. They’re the ones making sure your app is secure, that uptime looks good, and that the rest of your engineering org has the right tools to build features your users need and want. One of the blog posts was about this Yahoo!

Engineering 214

Engineering Feedback Software Onboarding KPIs Customer Experience 214

Intercom, Inc.

APRIL 19, 2018

In engineering, you want to move fast, ship often and solve real customer problems. It means reducing choices amongst engineering teams and standardizing technology, so our team can spend as much time as possible delivering value to customers. Rich: Today I’m the Senior Director for Foundations Engineering at Intercom.

Research Software 192

Research Software Feedback Software Analytic Tools Customer Communications 192

Userpilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. However, it often requires wider changes like cultural adaptation, search engine optimization, or adjustments to the UI, date formatting, currencies, and payment systems. Let’s get right to it. The process includes translation.

Research Software 84

Research Software Analytic Tools User Testing Onboarding KPIs 84

Antwak Blog

APRIL 22, 2021

Previously, advertising through billboards and newspapers was effective marketing. Now, digital marketing strategy has become a necessity for all businesses. Planning a good digital marketing strategy will be a key to success. SEO (search engine optimization) : To gain organic traffic and engagement.

Strategy 52

Strategy Marketing Advertising Customer Experience 52

Antwak Blog

APRIL 22, 2021

Previously, advertising through billboards and newspapers was effective marketing. Now, digital marketing strategy has become a necessity for all businesses. Planning a good digital marketing strategy will be a key to success. SEO (search engine optimization) : To gain organic traffic and engagement.

Strategy 52

Strategy Marketing Advertising Customer Experience 52

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. You can follow her insights from her professional career on her Medium blog.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. Hubert: Productboard is a project management system, it’s a system that helps product managers make better product decisions and figure out how to bring products to market faster.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget. Let’s dive in!

Feedback Software 95

Feedback Software Analytic Tools Research Software Data Visualization 95

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 100

B2B User Testing Research Software Analytic Tools 100

Usersnap

APRIL 29, 2023

From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. How is ChatGPT different from a search engine? The difference between ChatGPT and a search engine is based on how they function and the data they provide.

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ChatGPT Feedback Software Artificial Inteligence Reporting Tools 105