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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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Enterprise Software – A Primer for B2B Product Managers

Daniel Elizalde IoT Blog

In this post, I demystify enterprise software by giving you a holistic understanding of what it is, what it is not, and how to think about enterprise customers. Here are the three questions I’ll answer in this primer for B2B Product Managers: What is enterprise software? What is an enterprise customer?

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How to Make Product Management for Enterprise Systems Work

Mind the Product

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. But building good enterprise systems is prone to failure, as author and product consultant Sam McAfee has recently pointed out.

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How to create successful enterprise software – from idea to your first ten customers

Daniel Elizalde IoT Blog

The post How to create successful enterprise software – from idea to your first ten customers appeared first on Daniel Elizalde. This means that for products to be successful, they need to solve a pain that customers are willing to pay for. While at the same time generating a significant return on investment for their company.

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From Startup to Enterprise Product Manager: Is Bigger Always Better?

Mind the Product

Observations of a B2C startup product manager working in enterprise. These enterprise product manager roles can be (counterintuitively, even more so than the startup roles) about taking a massive step back and taking control of the product vision. The post From Startup to Enterprise Product Manager: Is Bigger Always Better?

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Losant’s Journey from Idea to Successful Enterprise IoT company with Charlie Key

Daniel Elizalde IoT Blog

In this episode of the Enterprise Product Leadership podcast, join me as take a look at Losant’s innovation journey from idea to successful enterprise IoT company. The post Losant’s Journey from Idea to Successful Enterprise IoT company with Charlie Key appeared first on Daniel Elizalde.

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Top 10 Characteristics of an Enterprise-Class IT Application and Infrastructure Monitoring Tool

eG Innovations

What is ‘Enterprise Class’? Enterprise class’ is a buzzword that refers to applications that are designed to be robust, flexible, and scalable for deployment by a large organization. Related Reading: The Multi-Faceted Use Cases and Benefits of APM Tools in Enterprise IT. #2 This is often not the case in large enterprises.