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Top 10: Why Salespeople Don’t Use Corporate Positioning Decks

Product Management University

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

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10 Real-Time Customer Engagement Techniques That Drive Loyalty and Retention

Userpilot

Send personalized and timely messages such as upgrade prompts when a user reaches the free usage limit, or special offers to convert free trial users who declined the initial offer. Gamification triggers a dopamine rush that makes users come back to those actions to experience the same positive emotions again. Loom’s upgrade message.

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Dark Patterns: The Dark Side of UX

UX Planet

Instead of a simple email saying, “Let’s connect on LinkedIn,” users’ contacts received multiple follow-up emails, giving the impression that the messages came directly from the users themselves. The alternative to these dark patterns would be to create good persuasive designs that convince users positively to carry out desired actions.

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What You are Doing Wrong with your Team Working Agreement

The Product Coalition

Photo by Josh Calabrese on Unsplash A team working agreement is essentially a documented set of ground rules that a team creates to hold each other accountable to positive behaviors. Subscribe to my blog to receive a downloadable discovery and empathy exercise deck. The guidelines express how the team wants to work together.

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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

All your messaging is marketing, both before and after the sale. This can be anything from in-app notifications and messages , to tooltips, splash pages, hard-coded user interface (UI) copy, banners or modals. If you go a step further and incorporate this feedback into the app, use in-app messages or notifications to let them know.

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Five star advice: Insider tips for dealing with software review sites

Intercom, Inc.

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. It’s completely organic, with users deciding to share their thoughts based on their positive or negative experiences. That is why peer-to-peer content is on the rise.

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How to increase trust through UX design?

UX Studio

By doing this, you can continuously improve your product, create more value, and positively impact their lives. Instead of trying to hook them, think about the potential mental health effects your platform can cause and how to ensure they are positive. Validation, including error messages, should be clear and constructive.

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