The Product Manager Coach Blog

MAY 23, 2023

In this constantly evolving field, staying up to date with the latest strategies, models, and insights is paramount. Ries’ model of rapid innovation can help product managers develop and manage products more effectively and efficiently. Did you know that the average CEO reads around 52 books a year? That’s 1 book per week?

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Books Product Management Product Manager Customer Experience 40

Intercom, Inc.

JANUARY 16, 2020

John: It’s quite interesting that you mentioned the professional services model because that was my experience with RealtimeBoard as it was two years ago. How have you structured the business model or even the product to make that type of viral spread easier? For example, once people created three boards, they’re hooked.

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The Product Cafe

MARCH 22, 2023

Marty Cagan in the 2008 SVGP blog said - ‘during the major economic downturn in the late 1990s, various tech companies were impacted, some shut shop whereas some developed their product strategy to take advantage of the eventual recovery.’ Following which, to adapt to the recession wave they pivoted to a freemium model in 2009.

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Userpilot

OCTOBER 11, 2022

There are different engagement models. There are different engagement models based on this principle. Google is one of the best case studies of growth loops that keep customers hooked to the product. What we provided in this blog post are frameworks and examples of customer engagement loops. Increase product stickiness.

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Userpilot

DECEMBER 19, 2023

For example, add FAQs, video tutorials , interactive guides , and blogs and articles. This is called the Hook Model , and it is very effective in helping SaaS businesses increase product engagement. As an account manager, you can do this by creating an in-app resource center users can turn to when needed.

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UX Studio

MAY 30, 2023

If your value proposition involves disrupting mental models and challenging the status quo, trust plays an even more significant role. Instead of trying to hook them, think about the potential mental health effects your platform can cause and how to ensure they are positive. Lastly, keep in mind existing mental models.

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Sachin Rekhi

JUNE 25, 2017

Most folks are looking for a pointer to a book or a class they can take on product management, but I always reply with a collection of blog posts from practitioners sharing their best practices. Spool Babe Ruth and Feature Lists - Ken Norton Using The Kano Model To Prioritize Product Development - Martin Eriksson Position, Position, Position!

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Product Research User Testing Analytic Tools Product Management 167

Userpilot

OCTOBER 30, 2022

Customers will lose track of time because you’ve hooked them on getting the promised rewards. Choose which segmentation model(s) you’ll be using and dig deep to analyze each existing segment of your audience. Some people prefer to read blogs, and others will relate better to podcasts or videos.

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Userpilot

JUNE 22, 2022

What is the hook model? The Hook Model is a book by Nir Eyal that helps product teams build habit-forming and addictive products. The model can help you increase customer retention and reduce the costs associated with acquiring new customers. What is the Hook Model? Who created the hook model?

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Research Software Feedback Software Customer Experience User Testing 59

Userpilot

JULY 26, 2021

We’ve compiled a list of two books , two blogs, two podcasts, and three resources on product growth for you. This is usually done through a free trial or freemium model. Next up is a list of product growth books, blogs and resources we’ve put together for you. Product growth books, blogs, podcasts, and resources.

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Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Revulytics

AUGUST 23, 2019

We recently shared a Q&A with Nir Eyal about a webinar Revulytics sponsored that covered some of the ideas in his New York Times best-seller, Hooked: How to Build Habit Forming Products. Your first book, Hooked , is really popular among product managers we talk to. So I want to avoid those extreme steps because they don’t work.

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The Product Coalition

AUGUST 4, 2019

The author, Dan Olsen, is a seasoned tech consultant and he has developed an actionable model for product-market fit. Hooked Nir Eyal gives us a practical guide to building better products Eyal’s aim with this book, was to create the guide he wished he’d had at the start of his career in products. Check our certifications here.

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Books Product Management Product Manager User Testing 60

Userpilot

JANUARY 26, 2023

To run a successful SaaS onboarding process , first choose the right onboarding model (low-touch, white-glove , or self-service ). An Aha moment is crucial because it sets the hook – it motivates the customer to keep using your product and sets the tone for the rest of the customer journey.

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Userpilot

JANUARY 31, 2023

A product-qualified lead (PQL) is someone who has first-hand experience with a product as a result of a free trial, a limited feature model, or any other type of initial use. It never hides the features reserved for premium accounts and uses them as a hook to get more freemium users on premium trials. Feature trial – Asana.

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Analytic Tools Feedback Software Data Visualization Customer Feedback 88

The Accidental Product Manager

FEBRUARY 3, 2020

These collections are going to have to get people that the millennials recognize to promote their collections such as models Lily Aldridge, Bella Hadid, and actress Elle Fanning. The Accidental Product Manager Blog is updated. They are going to have to come up with edgier, lower cost collections of jewelry. Subscribe now: Click Here!

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Intercom, Inc.

APRIL 18, 2019

Customer Success was barely a discipline when Anthony joined Gainsight, but thanks to the rise of SaaS and subscription-based business models more generally, where retaining and providing value to your existing customers is a non-negotiable, the category has exploded. So how can we do more of that?

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Userpilot

OCTOBER 4, 2022

In short, it’s a model that distinguishes five categories of adopters. In fact, the model applies to change in general. To hook innovators and early adopters, you need to make them experience the Aha moment as quickly as you can. Innovators. Early adopters. The early majority. The late majority. Feedback form in Slack.

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Feedback Software User Testing Product Research Customer Feedback 91

Userpilot

AUGUST 30, 2022

If you use this model, you don’t have to wait for users to reach their limits and contact you themselves. According to the Fogg Behavior Model , a person has to have three things in order to act: Motivation. They use them as a hook to get more freemium users to upgrade to premium. For instance, Asana never hides features.

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PMLesson's Ace the PM Interview

FEBRUARY 4, 2019

In this Path to PM blog post, Suzanne and I discuss the "why" of PM interviewing, and how to break into product management. I’m super fond of Nir Eyal’s Hooked. Suzanne Abate is the co-founder of The Development Factory and online PM community, 100 Product Managers. How did you break into product management as your first career?

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Userpilot

NOVEMBER 17, 2022

This creates a trigger-action-reward-investment loop known from the hook model developed by Nir Eyal. The post How to Build Delightful Products That Drive Customer Stickiness appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. Whenever they face a similar problem, they reach for it.

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User Testing Customer Experience Feedback Software Customer Feedback 87

Userpilot

JANUARY 9, 2020

Fortunately, there are loads of resources at your fingertips, including online courses, books, blogs and podcasts. Hooked: How To Build Habit-Forming Products. It focuses on the “Hook Model” — a four-stage framework for building products that make people keep coming back for more. Product management blogs.

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The Product Coalition

DECEMBER 3, 2019

Startup Lessons: What I learnt pricing my product Original Photo by Alvaro Reyes on Unsplash , edited by Sheshank for this blog Pricing your product or service is one of the hardest things to do. Understanding how your buyer persona spends will help you discover a pricing model for your product. I am going to share what I learnt.

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Product Bookshelf

AUGUST 22, 2016

Hooked: How to Build Habit-Forming Products. The solution is to develop an emotional ‘hook’ that fundamentally changes user behavior. Repeat this cycle, and you’ll get them “hooked.”. There’s no better role model for presentation skills than Steve Jobs’ wildly popular presentations. Blog post submitted by Lewis C.

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Data Visualization Books User Testing Customer Experience 48

Usersnap

JUNE 30, 2022

If you feel you have been missing the mark with your customers lately, you might need a switch-up in your business model. Product-led growth (PLG) is a model that is user-centric and user-focused. This method is quickly becoming one of the most popular business models for many companies.

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Feedback Software Research Software Analytic Tools User Testing 52

Userpilot

JULY 7, 2022

Here, the goal is to design a product that’s irreplaceable, engages users, and gets the job done, using strategies like The Hook Model for example. The post Customer Stickiness 101- The Complete Guide For SaaS appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

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Research Software Feedback Software Customer Experience User Testing 92

The Product Coalition

NOVEMBER 27, 2018

you’ll find hundreds of articles, most pointing to the same reasons: No market need Ran out of cash Team problems Pricing/product/business models issues Competition One small problem I have with these reasons. Seth Godin wrote in his blog : If you had a manager that talked to you the way you talked to you, you’d quit. Google it?—?you’ll

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Userpilot

SEPTEMBER 5, 2021

Marketing SaaS products is different from traditional product marketing as it uses the product itself as the main driver of acquisition through trial and freemium models. Marketing SaaS products is different – it uses the product itself as the main driver of acquisition through trial and freemium models. Let's get started.

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Feedback Software Analytic Tools Research Software Software Review 90

PMLesson's Ace the PM Interview

FEBRUARY 4, 2019

In this Path to PM blog post, Suzanne and I discuss the "why" of PM interviewing, and how to break into product management. I’m super fond of Nir Eyal’s Hooked. Suzanne Abate is the co-founder of The Development Factory and online PM community, 100 Product Managers. How did you break into product management as your first career?

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Consulting Customer Experience Web Development Web Developers 40

Gainsight

APRIL 30, 2019

Three new market dynamics have contributed to the evolution of our product expectations: Subscription models. Read our post, “How to Make Your Product Scientifically Irresistible,” to learn how to use Nir Eyal’s framework for products that hook their users. Fierce competition. Access to data. READ THE ARTICLE.

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Onboarding KPIs Analytic Tools Feedback Software Customer Experience 65

Userpilot

SEPTEMBER 5, 2021

Marketing SaaS products is different from traditional product marketing as it uses the product itself as the main driver of acquisition through trial and freemium models. Marketing SaaS products is different – it uses the product itself as the main driver of acquisition through trial and freemium models. Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Marketing SaaS products is different from traditional product marketing as it uses the product itself as the main driver of acquisition through trial and freemium models. Marketing SaaS products is different – it uses the product itself as the main driver of acquisition through trial and freemium models. Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Intercom, Inc.

APRIL 26, 2018

His best-selling book Hooked explores how to design habit-forming products, and you can keep up with his writing and research at NirAndFar.com. That’s where I learned many of the techniques that I described in my book Hooked: How to Build Habit-Forming Products. Adam: Habits are at the foundation of Hooked. What makes a habit?

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Userpilot

JULY 22, 2023

Select the right expansion strategy for your product, business goals, and pricing model (i.e. Making sure your product, sales model, pricing, and feature set already meet the needs of the average user in your target audience is key. If large teams keep asking about security features like 2FA then use it to hook them into a higher tier.

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Feedback Software User Testing Strategy Onboarding KPIs 74

Nir Eyal

MARCH 28, 2016

It was wonderful to see so many blog readers and friends enjoying the keynotes — not to mention the Stanford sunshine. The post Hooked for Good: How Habit-Forming Products Improve Lives appeared first on Nir and Far. Below is my opening presentation highlighting examples of companies changing user behavior for good.

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Userpilot

DECEMBER 8, 2022

Wrong business model and pricing. But if your free model is too generous and satisfies all user needs, they won’t have a reason to upgrade. To start with, look at different pricing models and choose one that fits your product and target audience the best. How to fix: choose the right pricing strategies.

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Userpilot

NOVEMBER 14, 2022

Anticipatory design is the example of the first, while the hook model of the latter. The hook model , on the other hand, is a great instance of a behavioral product management application to change user behavior. The Hook model. Do you remember the Fogg behavior model ? Simplify the UI.

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Data Visualization Analytic Tools Feedback Software Onboarding KPIs 77

Userpilot

MARCH 18, 2021

The Hook Model The Ludic Loop How the Dark Side of Product Management Affects Society How do you Design a Product that is both Engaging and Ethical? Nir Eyal’s Hook Model describes the process by which products create habits as: Trigger – Action – Variable Reward – Investment. The Hook Model.

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