what-does-a-product-marketing-manager-do Blog Related Topics 
Userpilot
JULY 31, 2023
What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.
Intercom, Inc.
OCTOBER 2, 2018
What you’re experiencing is the result of almost a year’s work, designed not just to showcase the breadth of content we publish, but to make it easy for you to discover and consume it. We still love that audience, but we now offer products for sales , marketing and support teams and have been going deep on those topics as well.
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The Product Coalition
FEBRUARY 5, 2021
How To Get The Most Out Of Customer Interviews We are at risk of only listening to what we want to hear. The main lesson I learned from conducting almost 100 customer interviews for product discovery over the last six months is that there are many ways in which we can become biased during customer interviews. You got me there.
The Product Coalition
APRIL 8, 2024
Product management is an attractive career path, and getting into the field is harder than ever. Does a tech support agent even have a shot? Why is product management an attractive career? For starters, product Managers generally have attractive salaries. The same can be said about product management.
TechEmpower - Product Management
JULY 31, 2023
What does the business do? How does it meet customers’ needs? And most importantly, how does it make money? Proving your Business Model Works - Build, Define, and Review But how do you prove your numbers? Next, define what you need from a metrics and reporting standpoint.
Mixpanel
APRIL 18, 2024
Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours.
The Product Coalition
DECEMBER 21, 2021
Restaurants don’t put an Apprentice Chef in charge of the kitchen overnight, so why do we do this with Product Managers? Photo by Sebastian Herrmann on Unsplash Whilst it has been around for decades, product management has grown rapidly over the last few years. What does an Apprentice Chef need to succeed?
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