BrainMates

OCTOBER 20, 2024

Product Differentiation - What Does Your Product Do Better? However, in an increasingly competitive environment, it’s essential to satisfy these needs in a way that differentiates our offerings from those of our competitors. Is there a particular brand that stands out in delivering a superior experience?

Differentiation 40

Differentiation Feedback Software Customer Feedback Airlines 40

Product Innovation Educators

MARCH 3, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Research Software 156

Research Software Product Research User Testing Artificial Inteligence 156

Intercom, Inc.

JULY 29, 2020

Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. So it’s no surprise that storytelling has become such a popular part of brand marketing. This trend gets at a central truth: we like hearing stories.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Product Innovation Educators

JUNE 15, 2020

Personally, I also enjoy learning from industries I’m unfamiliar with. So, when I discovered a new beauty brand that is in the formation process, I was excited to talk with its founder, Ginger King. Her first product under her own brand, FanLoveBeauty, is a lip balm. 10:17] Once you had the idea, what happened next?

Customer Feedback 242

Customer Feedback Entertainment Education User Testing 242

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

UX Planet

MAY 27, 2025

For decades, banks competed through branch locations, branding and fee structures. Written by Alex Kreger and UXDA team Industry Disruption UXDA has witnessed how quickly markets can shift when a more compelling digital experience arrives: Netflixs streaming overtook Blockbusters rentalmodel.

Finance 98

Finance Research Software Feedback Software Analytic Tools 98

UX Planet

FEBRUARY 5, 2025

Enter Rumi Cosmetiques , a brand that aced the eCommerce game by doing precisely this. Spoiler alert: it worked wonders, demonstrating that when you align your brands digital strategy with your users expectations, you achieve incredible results. Ready to uncover their secrets? Keepreading!

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

Intercom, Inc.

FEBRUARY 22, 2018

What I find to be one of the biggest hallmarks, if not the hallmark of quality onboarding, is to blur the lines between the core use of your product and the introduction of your product to the point where people can’t really differentiate between the two. It feels like one cohesive experience. The answer was we always did better.

Onboarding KPIs 194

Onboarding KPIs User Testing Customer Experience Research Software 194

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Intercom, Inc.

JUNE 22, 2021

The COVID-19 pandemic has upended entire industries, forcing rapid change in the ways companies do business and dramatically accelerating the adoption of new technologies. It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator ”.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

UX Planet

MAY 27, 2025

Here at Lollypop, we assist brands in creating products that streamline and personalize e-commerce experiences for people worldwide. With predictive analytics, an essential tool in UX design in the e-commerce industry , we can see into the future and make informed judgments by using it as a crystal ball of sorts.

Data Visualization 100

Data Visualization UX Analytic Tools Customer Experience 100

Product Innovation Educators

SEPTEMBER 2, 2024

For example, a product manager developing a new project management tool might conduct small group sessions with team leaders from different industries. Key Considerations in Value-Based Pricing Differential Value: Understanding what makes your product different from alternatives in the market.

User Testing 280

User Testing Product Research Market Research Research Software 280

Alchemer Mobile

FEBRUARY 24, 2022

To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. Regardless of your product or industry, there are five key areas to look at when tracking customer sentiment. Net Promoter Score, or NPS, is considered a leading growth indicator across industries. But where should you start?

User Testing 246

User Testing Customer Feedback Feedback Software Customer Experience 246

Intercom, Inc.

JUNE 19, 2018

Moreover, when new innovations are developed for the customer support industry, they are often framed as a way to cut costs rather than offering better service. 54% of consumers will try a new brand for a better service experience. 1 obstacle for these executives. Self-service solutions. Putting customer experience first.

User Testing 216

User Testing Reporting Tools Research Software Customer Experience 216

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Product Innovation Educators

APRIL 1, 2024

Jason has started successful businesses in several industries including medical diagnostics, automotive, spirits, and digital media. The customer experience journey is the perception that a customer has after interacting with your product, service, brand, and team. We are about to find out with Jason Friedman.

Customer Experience 250

Customer Experience User Friction User Testing Automotive 250

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Guy

MARCH 16, 2018

Because my products are in categories that aren’t particularly differentiated, this engagement alone also sets my products and brand apart from the competition. We then continued to meet with our customers and users for feedback on an ongoing basis and as part of our design sprints. More About The Product Mentor. Better Decisions.

Product Strategy 246

Product Strategy Strategy Reporting Tools Feedback Software 246

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. The Product Marketing Alliance Summit served as an opportunity for product marketing practitioners and leaders to exchange insights and discuss industry trends.

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

The Product Coalition

JULY 20, 2018

Product management is seen by some as providing a service via a digital platform to a consumer, however there are many brands going above and beyond this basic principal and disrupting their industries completely. With around 30 million users currently signed up to Bumble, the brands growth has been rapid.

Artificial Inteligence 80

Artificial Inteligence User Testing Data Visualization Customer Experience 80

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

Userpilot

JULY 22, 2022

What UX trends are shaping the SaaS industry in 2022? Maintaining brand consistency across UX helps users discover the value of a product quickly. A UX design trend is a development or movement in the UX design industry caused by a change in user behavior or the adoption of new technologies. Brand consistency across the journey.

Feedback Software 116

Feedback Software UX User Testing Embedded Analytics 116

Intercom, Inc.

MARCH 28, 2022

To answer it, we believe that there are three recurring trends that are shaping the future of business: First, businesses across all industries are facing pressure to become digital businesses. As a result, digital technologies are being seen as the critical differentiators they are. And if their service expectations aren’t met?

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Intercom, Inc.

JUNE 8, 2021

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Conversational support is the new normal.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Intercom, Inc.

FEBRUARY 9, 2021

According to a Microsoft Global State of Customer Service report , 90% of respondents said that customer service is an important factor in their choice of, and loyalty to, a brand. At this point, personalization is becoming an industry standard. And if their support expectations aren’t met? Turn to personalized automation.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

The Product Guy

FEBRUARY 18, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Mind the Product

AUGUST 1, 2019

Yet, industry data shows quite the opposite – a whopping 80% of product features are rarely or never used. In the enterprise, where my company operates, a technology brand that haphazardly rolls out new features needs to be mindful of the learning curve for end users. That’s a lot of engineering time and R&D expense wasted.

Reporting Tools 190

Reporting Tools Data Visualization Customer Experience Product Research 190

Intercom, Inc.

OCTOBER 7, 2020

For traditional industries such as manufacturing, COGS are made up of the physical costs incurred in selling your product. Great customer support can act as a clear differentiator in your sales and marketing efforts. To not prioritize it is to risk your brand becoming synonymous with terrible customer service.

Customer Experience 196

Customer Experience Differentiation Branding Positioning 196

Intercom, Inc.

JUNE 22, 2020

Keeping long-term users is difficult no matter what industry you’re in. When customers engage with a brand, they expect the same top-notch experience across both web and mobile platforms. 4 brands leading the way with in-app messaging. Let’s chat through a few ways to use them strategically: 1. Retain users.

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Intercom, Inc.

APRIL 13, 2018

So what is it about these SaaS sales reps that differentiates them from the rest? What do they know about the industry that mediocre sales reps don’t? consumers who receive branded SMS texts go on to make direct purchases. Let’s break down a few things that all the best SaaS sales pros understand.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

Userzoom

DECEMBER 11, 2019

As we wrap up another thrilling and fast-paced year in the life of the experience industry, it’s time to take a quick breath, take stock of how far we’ve come and think about what’s in store for 2020. This may even become a competitive differentiator. UX Researcher, Professional Services. Kickstarted by the infamous Domino’s Pizza v.

Data Visualization 92

Data Visualization User Testing Research Software UX 92

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

UX Planet

FEBRUARY 6, 2025

The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?

Banking 80

Banking Data Visualization Customer Experience Feedback Software 80

Userpilot

AUGUST 18, 2022

Add elements that spark positive emotions that build a stronger connection between your brand and your customers. Meet customer expectations by being consistent with branding across the entire product experience. Let’s take a look at the current popular CX trends in SaaS and get inspired by examples of popular brands.

Feedback Software 98

Feedback Software Data Visualization Embedded Analytics User Testing 98