Alchemer Mobile

MARCH 17, 2020

This means product teams need to be more nimble than ever and possess the ability to make decisions quickly. Given this, product managers are being trusted with more and more responsibility to push the brand vision forward and maintain focus throughout quickly-changing priorities.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Intercom, Inc.

NOVEMBER 3, 2022

I think the name has worked out quite well for us in being able to build a brand. Liam: I think that’s one of the things branding early. So much of it has been brand-led and we were really inspired by it. We’ve got an ebook on our website, so I encourage people to check it out. If you can, it is the way to go.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

ProductPlan

OCTOBER 26, 2021

Unfortunately, this means a scant opportunity to promote ourselves leads to personal “brands” that seldom extend beyond our companies’ walls (physical or virtual). Anyone in product for a few years quickly notices no fixed definition of product management from one company to another.

CTO Coach 98

CTO Coach User Testing Product Research Data Visualization 98

Userpilot

MAY 19, 2021

Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. Determine Your Saas Marketing Goals. What do you want your marketing efforts to achieve for your company? Do you want to: raise brand awareness? Ebooks, whitepapers, etc.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

MAY 16, 2023

TL;DR Email marketing can be used to acquire new customers , retain existing customers, increase conversion rates, and continuously nurture customer relationships until they become advocates for your brand. You should keep a consistent brand voice and tone across all channels. What is SaaS email marketing?

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. Nico: Correct. That’s what we call the start phase.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

MAY 3, 2021

77% of customers have stuck with a brand for more than 10 (!!!) Userpilot is a great tool for building help centers that are styled to your brand. As a general rule, the more complex your SaaS product is, the more necessary it will be for you to educate your audience with content. Click here to see how this works. Infographics.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Data Visualization 98

Userpilot

APRIL 30, 2021

An event marketing agency can help you with the planning and execution of your own event, or with creating a strategy for attending the events that are most relevant to your brand. What is important when choosing a SaaS marketing agency? Don’t go for a generalist marketing agency that does a bit of everything. Interviews.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). For example: after the purchase, tell the user when your product will ship and include a button to the tracking page. For example, that’s when they download the ebook or start the free trial. Company details (e.g.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

The Product Coalition

JUNE 8, 2020

Your strategic story might include something like “shoppers develop a stronger relationship with brands that they feel understand them. With our product, shoppers see only what’s relevant for them [make sure it’s a good thing and doesn’t impact revenue]”. You’re welcome to listen to our chat on his podcast: ‘The Product Coach’.

Strategy 78

Strategy Product Research Customer Experience User Testing 78

Userpilot

FEBRUARY 4, 2022

A few user persona examples in the SaaS space include product managers, product marketers, customer success managers, UX designers, and independent contractors who help companies with any of the aforementioned areas. Video marketing (YouTube and TikTok). User persona example. Paid search. Link building.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

FEBRUARY 4, 2021

Once they start advocating for your brand, you know you’re doing something right. If you can’t get users to the advocacy stage, you probably have a retention problem and should be looking into improving your product. Happy customers become your advocates, if you treat them right. Tip: events and tags can be confusing, I know.

Analytic Tools 98

Analytic Tools User Testing Customer Experience Events 98

Usersnap

FEBRUARY 20, 2020

Apart from providing insight into customer satisfaction and loyalty, NPS also gives companies an idea of the quality of the customer experience they provide, their growth potential, organizational performance, and overall brand sentiment. They are more likely to spend more with your company, as well as spread positive brand awareness.

Data Visualization 64

Data Visualization Feedback Software Reporting Tools Analytic Tools 64

Under 10 Consulting

JUNE 6, 2019

In other organizations, the marketing department’s focus is promotion, branding, and lead generation. In this scenario, product management tends to get pulled into a technical support role for the marketing and sales teams, providing content for demos, presentations, ebooks, and sales enablement.

Weak Development Team 40

Weak Development Team Product Research Reporting Tools Customer Feedback 40

Usersnap

NOVEMBER 17, 2022

You can search within the Hubspot marketplace categories for integrations focused on productivity, marketing, finance, and customer service. For example, all businesses appreciate how marketing integrations simplify the workload involved in sales and database management. And it’s not just us! Google Calendar.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Embedded Analytics 52

Userpilot

JANUARY 26, 2024

Valuable content comes in different shapes and forms: Videos – engaging and excellent for product demos and tutorials Case studies – powerful for demonstrating the value and real-world application of your product Research reports – excellent for building your brand credibility (e.g.,

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

APRIL 22, 2024

Product webinars. Key marketing funnel metrics to track at this stage can be website traffic, webinar signups, etc. Such social validation can attract more prospects into your sales funnel, leveraging satisfied customers as brand advocates. So, how do you bring in an audience that has quality? Visually appealing infographics.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Roadmunk

OCTOBER 26, 2017

Welcome to the second episode of Product to Product —a podcast for / by product people. Listen below: This episode features Matt Bilotti , product manager at Drift. Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” But what is Burndown?

Framework 40

Framework Data Visualization User Testing Reporting Tools 40

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? In this post, we go over the main product growth strategy steps and some examples of SaaS business growth strategies. What is a product marketing strategy? Product marketing strategy: Acquisition stage tactics.

Research Software 85

Research Software Analytic Tools Feedback Software Onboarding KPIs 85

Intercom, Inc.

MARCH 29, 2018

Eric Siu has helped some of the biggest brands in tech accomplish one all-important task: grow their revenue. Eric is the CEO of digital marketing agency Single Grain. Do you find yourself having to turn away people that don’t have product/market fit yet? How do you qualify the companies that are coming to you?

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Webinar Inbound Download User Testing 192

Andrew Chen

DECEMBER 26, 2018

In the spirit of trying something new, I decided to take all of my 2018 essays and turn it into an ebook PDF that you can read at your own leisure. The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups.

User Testing 80

User Testing Enterprise Feedback Software Customer Experience 80

Andrew Chen

DECEMBER 26, 2018

In the spirit of trying something new, I decided to take all of my 2018 essays and turn it into an ebook PDF that you can read at your own leisure. The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups.

User Testing 40

User Testing Enterprise Feedback Software Customer Experience 40

The Product Coalition

DECEMBER 11, 2023

Another component could be to break into a new market segment. There could be product gaps, technology gaps (for example scale), regulation gaps, or even branding gaps. You can learn that to meet your revenue goal, you must sell your product at a much higher price (because of limited market size for example).

Startups 78

Startups User Testing Customer Experience Roadmap 78