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The Art of Naming: How To Overcome Challenges in Naming Products, Services, and Companies

The Product Coalition

How long does it take to name a baby? And how do you go about exploring options and choosing a winning name? But naming a business, product, or service shouldn’t feel so personal, should it? Do you already have a name? Agree on foundational framing to work within Do you have a fully formed brand guide?

Naming 78
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How to Build a Brand on Amazon

The Product Coalition

Photo by ANIRUDH on Unsplash Amazon owns over 80 different private label brands. Establishing an Amazon brand has multiple advantages over selling other people’s products. This year’s trend report tells us of an increase in exercise equipment of 55%. Produce a list of product categories that your brand will be part of.

Branding 135
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2023 rebrands: The good, the bad and the ugly

UX Planet

2023 was quite a busy branding year. The Good It is a difficult one as I think that there have been very successful brand designs this year, starting from Bolt's rebranding at the beginning of the year to great work like Barbie’s makeover revitalising the brand and making it into the cultural zeitgeist.

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An Organic Farm Startup Onboarding Strategy

The Product Coalition

To give a little background on startup V (not the actual name), the founder is a successful entrepreneur and has 20 years track record in running a successful heavy industry manufacturing business of about INR100 crores ($17m) annual turnover. They always ask do they need to do everything themselves or only something for the brand creation.

Startups 123
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Conversations with Chief Innovators: Revolution Cooking

Modus Create

And through that team-building exercise, I found an innovation partner to help me disrupt this industry. I can’t name many D2C brands that are making money. Trying to build brand relevance alone and then converting people on your website is enormously expensive. When is innovation ready for prime time?

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Common Product Vision Board Mistakes

Roman Pichler

A good vision exercises pull—it describes a future state that people want to bring about. Problem : Standout features ensure that your product is effectively differentiated: As their name suggests, they make your product stand out from the crowd, they give people a reason to choose it over competing offerings.

Vision 312
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A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

His name is Eric. A thorough persona workshop, including profile building and persona activating exercise, can take up to two days. Company name. Relationship with other products/brands. Persona Activating Exercises. If time allows, I strongly recommend you do some persona activating exercises. Unbelievable!