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The Art of Naming: How To Overcome Challenges in Naming Products, Services, and Companies

The Product Coalition

How long does it take to name a baby? And how do you go about exploring options and choosing a winning name? But naming a business, product, or service shouldn’t feel so personal, should it? Do you already have a name? The process is deeply personal, and for good reason. How do you know it’s not working?

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The Product Interview?—?A Technical Exercise

The Product Coalition

A Technical Exercise In this post, I’ll offer my idea of the sort of technical abilities expected from a product manager. Okay, those were way too many words to explain that knowledge is usually not a bad thing for a PM… Exercise 1: know your data structure Take the following data structure of a note-taking app. Names are fragile?—?they

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Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

The Secret PM Handbook

As an exercise for myself, I decided to take a mental model that’s usually used for decision making – a 2×2 matrix – and apply it to marketing. Come up with spiffy names for the axes, and for the quadrants. I used “Right projects, right people” for the name of the magic quadrant. Clever names.

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14 tips to help you run a successful product design workshop

Intercom, Inc.

Product design workshops are an opportunity for a team to untangle a problem together by going through a series of group exercises designed to get to a specific outcome. Warm-up exercise. Exercises (30 min). Warm-up exercise (3-5 min). What are product design workshops? Where will the workshop be held? Goal of workshop.

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2023 rebrands: The good, the bad and the ugly

UX Planet

I could see how HBO would have benefited from a refreshed look, and even from a repositioning exercise to signal a broader programming and make a more family-friendly look for some categories if you wish. But losing the great reputation and equity built through years of amazing content seems a bit of a shooting oneself in the foot.

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7 icebreaker games to help your team build authentic connections

Atlassian

” The very name is enough for a frosty reception in many workplaces. Person A kicks things off by naming a category (for example, “types of dessert”). When they’ve finished, the entire group applauds, and then Person B names the next category. Icebreakers.” No judgment and no self-censoring. Best for: Introductions.

Naming 105
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ONE THING on Vision and the Back-Plan

Product Culture

When working on vision with stakeholders, I like the Cover Story exercise, which I outlined last week. A great exercise to follow the Cover Story is the Back-Plan. First Name. Subscribe to my weekly Nano-letter: Sign Up. Subscribe to One Thing Weekly. Our Privacy Policy. *.

Vision 52