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How to get started with a competitive positioning strategy

Nulab

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

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Stay, Play, Save: Best Practices for Gamification in FinTech

UX Planet

Utilizing quizzes and interactive exercises, apps like Google Pay in India (see example below) offer users a gamified experience to learn about topics such as CIBIL credit scores and learn how to improve and manage their credit scores better. Users can name their savings pots whatever they want and set custom goal amounts.

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Weighted Scoring Model in Product Management: A Guide

Userpilot

Product teams use the model to evaluate ideas, prioritize features , select tools , assess risks, or allocate resources, to name just a few. Next, group criteria into positive and negative ones and assign weighting value to each of them. So in the case of the enhanced exercise tracker, this is (1.5+1+0.9)/(3.5+1.2)=0.72

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Understand Your Power To Claim Your Value (Part 2 of 3)

bpma ProductHub

It is an intrinsic characteristic, meaning it doesn’t depend on any title, position, or resources. By exercising boldness in the face of uncertainty you add to your overall charisma regardless if you are right or wrong in your position, it is the action that matters. and focus on the positions, not the person.

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Permission To Stay Focused

Mironov Consulting

  (Agilists state this in the positive: “start less, finish more.”) ”)  Building software is a complex intellectual team exercise, not simply reading specs or typing.    We have to support our PdMs when they take strong positions.    “ How hard could it be?