Intercom, Inc.

JULY 9, 2020

We also released a new customizable messenger launcher to match your logo so your brand continues across your website and product. We recently shared our vision for next-generation customer support with the Conversational Support Funnel framework and later this summer, we will ship some big, new product capabilities.

Messaging 129

Messaging Customer Experience Certifications Vision 129

UX Planet

JUNE 9, 2025

But enough “close enough” decisions create: Brand erosion: Colors shift, headings wobble, the product stops feeling cohesive. Dev receives Slack message, Word/Google docs (or worse, email). Off-brand Grays & Blues Why It Happens: Dev eyeballs color; monitors calibrated differently. Dev fixes some items, replies “done.”

Software Review 91

Software Review Reporting Tools Feedback Software Systems Review 91

Intercom, Inc.

APRIL 6, 2018

That means building multiple new products, each with their own signature brand voice. As the head of content marketing at eFounders, I’ve come to rely on a loose framework to make these products talk, interact and connect with their users, each with their own, readily recognizable voice. At least not a compelling one.

User Testing 222

User Testing Customer Experience Messaging Branding 222

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? In this article, we’ll be discussing everything you need to know about messaging strategies.

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more. Mobile in-app feedback tools & solutions.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Intercom, Inc.

MAY 25, 2021

Messaging is rapidly becoming a key channel for customer support. According to Forrester’s research, prior to the pandemic, messaging was ranked fifth overall in terms of channel usage. Here’s why customers and support teams have turned to messaging as their channel of choice over the last year. Now, it’s second.

User Testing 260

User Testing Customer Experience Customer Feedback Product Research 260

Lenny Rachitsky

MAY 25, 2025

What makes messaging stick with developers, enterprises, and consumers? Diagnose first, then market: Use Krithika’s DATE framework (Diagnose, Analyze competitors, Take a different path, Experiment) to find the biggest growth constraint before diving into execution. Which marketing lever should I pull first?

Analytic Tools 87

Analytic Tools User Testing ChatGPT Marketing 87

Product Innovation Educators

JULY 3, 2023

In an established business, you have a business model, customers, ecosystem of partners and distribution channels, employees, and a brand reputation. ” [10:51] Tell us about your framework for digital transformation. ” [10:51] Tell us about your framework for digital transformation. The challenge is adaptation.

Artificial Inteligence 282

Artificial Inteligence Leadership User Testing Feedback Software 282

Intercom, Inc.

NOVEMBER 30, 2021

With a modern conversational support solution, you can combine proactive , self-serve , and human support capabilities, so your team can get ahead of known problems with targeted messages , automatically answer repetitive queries with bots , and quickly resolve complex issues with automation and a human touch. Let’s dive in.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

UX Planet

FEBRUARY 3, 2025

Legal and Ethical Obligations Many countries have laws and legal frameworks in place that mandate accessible design. Brand Reputation Designing for accessibility signals inclusivity and social responsibility. This strengthens your brands reputation and fosters trust with users, particularly those in marginalized groups.

UX 101

UX Research Software Data Visualization User Testing 101

Intercom, Inc.

OCTOBER 22, 2019

What a good multi-stage onboarding framework looks like. framework to describe how onboarding shapes every stage of the customer lifecycle – Convert, Activate, Retain, and Expand. framework – click to expand. framework – Convert, Activate, Retain and Expand – it is possible to map out an estimated onboarding flow.

Onboarding KPIs 200

Onboarding KPIs Customer Experience Messaging Framework 200

Intercom, Inc.

APRIL 25, 2018

Powered by our knowledge base product , it suggested articles to people after they typed a message. It worked well, but we started to ask ourselves: what if we could get people to check out the knowledge base before typing a message? This was a framework to allow Messenger apps to be sent in conversations. Or so we thought.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Userpilot

MAY 29, 2023

Having a customer engagement framework in place will make it easier to organize your customer engagement efforts and track their results. TL;DR Customer engagement strategies can help build stronger relationships with your users and turn them into brand advocates down the line. What is a customer engagement framework?

Analytic Tools 96

Analytic Tools Feedback Software User Testing Customer Experience 96

Intercom, Inc.

JUNE 8, 2021

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Invest in the right tools and frameworks.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. In this post, you’ll discover the importance of message testing and how to get it right.

User Testing 98

User Testing Product Research Messaging Testing 98

Userpilot

NOVEMBER 24, 2022

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? Although there are multiple models for defining marketing strategies and tracking marketing success, the RACE framework provides a solid, practical, and simple direction to market strategy development.

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

Lenny Rachitsky

SEPTEMBER 3, 2024

Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Subscription Value Loop. Conduct a Psych audit: The Psych Framework by Darius Contractor is a useful tool for optimizing onboarding. If you’re building a consumer subscription app, this post is your new bible.

User Testing 134

User Testing Feedback Software Framework Onboarding KPIs 134

Userpilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It also covers the following: The definition and benefits of a growth marketing framework. It also covers the following: The definition and benefits of a growth marketing framework. What is a growth marketing framework?

Analytic Tools 98

Analytic Tools Feedback Software Framework Data Visualization 98

Intercom, Inc.

MARCH 9, 2021

In our brand new ultimate guide , you’ll learn how to unlock the power of conversational messenger-based support to achieve that seemingly elusive balance between providing world-class, personal customer experiences and having an efficient team. Chatbot and proactive message templates for providing fast, personal support.

Customer Experience 170

Customer Experience Download Framework Messaging 170

Intercom, Inc.

FEBRUARY 6, 2019

It’s a simple framework for defining the tier of a launch where P1 refers to the biggest launches, P4 refers to small updates or improvements and P2 and P3 cover everything in between. Initially, this was a very successful framework for us. Brand awareness. Prioritize based on impact. Expansion revenue (existing customers).

Product launches 170

Product launches User Friction User Testing Customer Experience 170

Intercom, Inc.

APRIL 23, 2019

That’s why we built Product Tours to assist with the job of user onboarding within your product, alongside our best-in-class in-app messaging and knowledge base products. It’s a pivotal experience that, if designed well, results in the user becoming an advocate for your brand and sticking around for the long haul. Here’s the proof.

Onboarding KPIs 199

Onboarding KPIs User Testing Customer Experience Research Software 199

UX Planet

FEBRUARY 6, 2025

The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?

Banking 80

Banking Data Visualization Customer Experience Feedback Software 80

Alchemer Mobile

FEBRUARY 2, 2021

For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Product Innovation Educators

FEBRUARY 13, 2023

I was able to combine the education I got writing and telling stories with telling stories at theme parks, museums, and brand experiences around the world. If it’s a brand experience, it might be something as simple as a logo. This is where you internalize the message. I love a good story. How can you improve mitigation?

Customer Experience 292

Customer Experience Artificial Inteligence Feedback Software Data Visualization 292

UX Planet

APRIL 19, 2025

I created a simple framework to gather feedback and approvals from the team, and it helped me align better with eachrole. They need this clarity to craft a message that sells. Share your perspectivemaybe its a website for an e-commerce brand. Its about creating a shared understanding of the product. You can even go further.

User Testing 76

User Testing Customer Feedback Product Research Data Visualization 76

The Product Coalition

JULY 10, 2022

I challenge you to think of brands, products, and services you use in your daily life, and apply this framework to them. Finding product market fit Every product, business, brand, service, or other impactful venture has been successful through product market fit. Any hobbyist brand you can think of falls into this category.

User Testing 158

User Testing Advertising Customer Experience Branding 158

Intercom, Inc.

MARCH 16, 2021

This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand. At Intercom, we use a framework called the Conversational Support Funnel to deliver fast, personal support to our customers. 4 powerful proactive support messages to send.

Data Visualization 201

Data Visualization User Friction Onboarding KPIs Product Research 201

Mind the Product

MARCH 5, 2020

The web is superb for acquiring new users and building a brand. Nearly all brands that opt for an app-based approach build a website, if only to market their app. A domain name and a website for your brand is a good start, but not enough. So, which platform should you adopt for a new digital service, mobile app or the web?

Research Software 177

Research Software Reporting Tools Development Data Visualization 177

The Product Coalition

MARCH 3, 2024

Imagine knowing which customers are about to make a high-value purchase, who might abandon your brand, or what content will spark their interest. Think of it this way: instead of blindly sending generic messages to your entire customer base, you can deliver targeted campaigns that resonate deeply with their predicted needs and desires.

Data Visualization 147

Data Visualization Analytic Tools Marketing Customer Experience 147

The Product Guy

JULY 11, 2024

Forced or inauthentic stories can backfire, eroding trust and damaging the brand. Solution : Develop a unified narrative framework that all team members can follow. Create key messaging guidelines and ensure that everyone is aligned on the core story elements.

Data Visualization 150

Data Visualization Product Management Product Manager Feedback Software 150

Product Management Unpacked

SEPTEMBER 24, 2021

Then I would look up a lot of things online to find some frameworks to use.”. “I Fast forward to Carnegie Mellon’s MSPM program, which Rao said provides a welcome combination of business education, product design frameworks, and technical development. That’s how we approached the framework,” he explained.

Software Engineering 195

Software Engineering Analytic Tools Engineering Data Visualization 195

UX Planet

OCTOBER 28, 2024

Just as the standardisation of brands through corporate brand guidelines once signalled the end of exploration in advertising agencies, the standardisation of user interfaces through unified patterns and design systems now marks a similar trend in digital product design. But is it really as simple as it sounds.

Research Software 94

Research Software Analytic Tools Data Visualization Web Developers 94

UX Planet

JUNE 1, 2025

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UX Research becomes not only valuable but essential for driving authentic and lastinggrowth.

User Testing 59

User Testing Product Research Research Software Data Visualization 59

Userpilot

MAY 30, 2025

Reevaluate and refine your metric framework As your app evolves (whether through new features, market shifts, or changes in user behavior), you revisit your chosen metrics to ensure youre constantly measuring what matters most and can respond quickly to emerging opportunities. Personalize and time these messages based on user behavior.

Onboarding KPIs 88

Onboarding KPIs Feedback Software Analytic Tools Research Software 88

UX Planet

MAY 1, 2025

Emotional Brand Connection Another surprising insight is the role of emotional bonds in building long-term loyalty and trust (Plassmann, Ramsy & Milosavljevic, 2012). Whenever a user meets a milestoneno matter how smallfinancial app interfaces could provide micro-celebrations, such as quick animations or congratulatory messages.

Banking 59

Banking Customer Experience User Testing Data Visualization 59