Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more. Mobile in-app feedback tools & solutions.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

MAY 8, 2024

In-app messaging tools are powerful communication channels that improve app retention and enhance brand loyalty. As smartphones increasingly become central to the routine life of the modern person, in-app messaging enables you to engage your audience with just-in-time support. Firebase – best platform for technical teams.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Reporting Tools 105

The Product Coalition

MAY 3, 2020

A Freshly-Minted Startup Here to Redefine Social Media Management More than three decades ago, becoming an entrepreneur was not for everyone. As the founder and manager of a personal brand myself, I can’t emphasize the need for these tools enough. Instagram Direct Messaging. Meet Ubercircle?—?A Fast forward to 2020?—?a

Research Software 132

Research Software Reporting Tools Startups Customer Experience 132

Lenny Rachitsky

MARCH 5, 2024

It’s free, available to everyone, and if you can pull off a great launch, Product Hunt can change your startup’s growth trajectory. However, the little-known truth is that of the thousands of startup founders who try their hand at Product Hunt each week, very few see any impact. One name kept coming up: Leo Bosuener.

Startups 130

Startups Feedback Software Onboarding KPIs Customer Experience 130

Intercom, Inc.

JUNE 28, 2018

Too many startups focus on the first S in SaaS, but they forget all about the second one. Ten years later, there’s still a sense that startups can simply develop a product, lean back, and let the software do all the work. Self-serve software is great, but startups need humans, especially for sales, support and success.

Research Software 184

Research Software Feedback Software User Testing Customer Experience 184

Product Innovation Educators

JANUARY 18, 2021

A Chief Product Officer of a global company responded to that message and we began discussing the responsibilities of building the right product and building it right. I was in a situation where we picked brand-new technologies for building a product, and we ended up facing an extreme delay because the technology was not mature.

Product Manager 281

Product Manager Product Management Naming Management 281

Product Talk

JANUARY 24, 2024

Ben will then send a direct message to anyone who comments on or reacts to the post, asking them if they would be open to doing a quick Zoom interview. He sends one follow-up message to anyone who doesn’t respond to his first message. However, Ben shares that it’s taken time to refine his messaging for this type of outreach.

Research Software 308

Research Software Feedback Software User Testing Customer Experience 308

Intercom, Inc.

JUNE 19, 2018

The first sign that the thieves were on the move came when Tristan, CEO of a startup accelerator, was contacted by his bank, Monzo , through their app. Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! The rise of messaging.

User Testing 216

User Testing Reporting Tools Research Software Customer Experience 216

Intercom, Inc.

MAY 22, 2018

Published in a digital format back in January, more than 35,000 people have already enjoyed our no-nonsense, actionable advice covering the entire spectrum of marketing, from messaging to monetization. Just in time for summer vacation ( yes, people really do read Intercom’s book on holidays ), you can order a copy for just $10 today.

Marketing 188

Marketing Feedback Software Books Startups 188

Lenny Rachitsky

MAY 25, 2025

What makes messaging stick with developers, enterprises, and consumers? High-quality, consistent marketing builds brand trust that makes everything else easier. Which marketing lever should I pull first? Why is trying to be better than competitors usually a losing strategy? How do I craft positioning that actually converts?

Analytic Tools 85

Analytic Tools User Testing ChatGPT Marketing 85

Product Innovation Educators

JULY 3, 2023

Creating a new startup is a different challenge. In an established business, you have a business model, customers, ecosystem of partners and distribution channels, employees, and a brand reputation. Walmart tried a text-messaged-based commerce concierge service called Jet Black, which was an upscale product in select markets.

Artificial Inteligence 282

Artificial Inteligence Leadership User Testing Feedback Software 282

Intercom, Inc.

MAY 18, 2021

To start a startup, to take on incumbents, to disrupt an industry – all of this requires believing that you see things changing. 58% of respondents believe that customers prefer conversational, messenger-based engagements with brands. Customers want to use messaging channels for support. Self-belief isn’t optional.

Research Software 210

Research Software User Testing Customer Feedback Reporting Tools 210

Intercom, Inc.

AUGUST 1, 2019

. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. From Wall Street to startup.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

FEBRUARY 21, 2018

On launch day, we’ll also add a proactive live chat message (called a Visitor Auto Message in our product) to different landing pages to encourage website visitors to respond. You’ll want to give these visitors the best experience possible as they might be your future brand ambassadors.

Product launches 199

Product launches Customer Experience Messaging Startups 199

Intercom, Inc.

MARCH 16, 2018

He used Intercom to message these users and identify what was going wrong. To address these concerns, he added a message schedule downplaying the importance of clean code and up-selling his product. He sent the following message to non-users on day three: “If no one is using your product, who cares how clean your code is?”

Analytic Tools 219

Analytic Tools Customer Experience Data Visualization User Testing 219

Intercom, Inc.

MARCH 2, 2018

Just like the old adage “If you build it, they will come” isn’t true for the large majority of startups (spoiler: they won’t), neither is “If they sign up, they will use it” Many of your new signups are just kicking the tires, and if you don’t show them how to succeed, don’t be surprised when they simply walk away.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Mind the Product

SEPTEMBER 1, 2020

Building a story brand. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. How to make a good positioning statement. Knowing your market. Quote of the Episode.

Positioning 167

Positioning Product Research Customer Experience Feedback Software 167

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. Startups building an integration strategy should start by understanding where to add value and what tools people are using to get that value today. The mission of MadKudu.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

MAY 16, 2018

Many startups build something for themselves only to discover that other people want it. For example, you’re not going to get TechCrunch to cover that insanely complex feature you spent months building, so your startup shouldn’t waste time building a landing page for it. Start creating your product marketing plan.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Intercom, Inc.

AUGUST 25, 2020

Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects. By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased. Des: Right.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Mixpanel

FEBRUARY 23, 2021

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

MAY 17, 2025

It’s one of the biggest shifts in recent app development trends, especially if you’re a lean team or fast-moving startup. This year, it might just be time to embrace omnichannel marketing automation to create a seamless experience across email, push, and in-app messages. Theres a bit of behavioral science at play here.

Analytic Tools 90

Analytic Tools Feedback Software Data Visualization Artificial Inteligence 90

UX Planet

FEBRUARY 6, 2025

The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?

Banking 76

Banking Data Visualization Customer Experience Feedback Software 76

Product Management Unpacked

SEPTEMBER 24, 2021

Here’s what strategic partner PayPal did to bring scaled product management to life for this startup-oriented software engineer. Most of my experience has been with startups, so I wanted to work for a large company and see how that is different from a startup experience,” he said. I felt PayPal would be a great choice.”.

Software Engineering 195

Software Engineering Analytic Tools Engineering Data Visualization 195

Intercom, Inc.

APRIL 13, 2018

For example, according to a piece from Adobe , 54% of consumers receive at least one SMS message daily, and 50% of U.S. consumers who receive branded SMS texts go on to make direct purchases. If you’re interested in building a reliable and repeatable sales funnel for your SaaS business, sign up for the Startup Sales Success course.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

Mind the Product

APRIL 13, 2017

but how many startups are doing a decent job of tracking their performance? When I was still working for my own startup (Swipe & Shop – Tinder for fashion), I really enjoyed having a personal relationship with our users. Consequently, this suggested to us that we should rethink some of the branding on the platform.

Customer Experience 165

Customer Experience User Testing Customer Feedback Feedback Software 165

Intercom, Inc.

NOVEMBER 9, 2022

First published in 1997, the bestseller has influenced several generations of entrepreneurs, startup founders, and tech enthusiasts. And that opens the space for newer, faster, agile startups to serve those neglected customers, gain traction, and challenge the bigger businesses. It’s kind of a modern-day cautionary tale.

Research Software 226

Research Software Data Visualization User Testing Customer Experience 226

Intercom, Inc.

AUGUST 31, 2022

If you are an early-stage startup looking into getting started with Intercom, apply to the early-stage program and get 95% discount on your first year with Intercom. Every brand can be successful on social media. They were actually able to quantify how fast responses drive more revenue for your brand”. What did we learn?

Customer Experience 118

Customer Experience Branding Messaging Startups 118

Product Management Lessons from the Trenches

JULY 17, 2018

Things would be much better at a startup…” It turns out that?—?just people at a startup don’t automatically have a common understanding of their products’ value propositions either. And lack of alignment at a startup is more painful, especially in early stages when you are looking for that elusive product-market fit.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. The role that started me on this path was joining a very small startup a little over a decade ago, Climate Corp.

User Testing 174

User Testing Marketing Research Software Customer Experience 174

The Product Coalition

SEPTEMBER 8, 2021

Top fashion brands work with these influencers because they believe that a woman of any age must be able to find herself in the pages of a magazine. On her @iconaccidental Instagram account, Lyn appears in different images, wearing clothes from world-known brands, and endorsing cosmetics which she finds useful. I’m not 20.

Marketing 148

Marketing Magazine Branding Messaging 148

Arkenea

JUNE 28, 2025

No matter what your product or service offering is, the landing page of your SaaS website is most likely the customer’s first point of contact with your brand. Whatever you choose, it should help in customers engaging and connecting to your brand and eventually converting. Freebies work really well with visitors.

Analytic Tools 81

Analytic Tools Research Software Data Visualization User Testing 81

Intercom, Inc.

APRIL 11, 2019

Startup marketing is tough. In the not too distant past, you could polish off a high level message and a slide deck and let the salesperson handle it from there. But today, marketing is the primary driver of revenue at your typical, fast growing B2B startup. billion dollar valuation. Get the specialist-generalist balance right.

Marketing 162

Marketing Weak Development Team Startups Advertising 162

Userpilot

MARCH 30, 2025

To do this, you can use all sorts of in-app messages such as announcements, tooltips , or banners to expose your mobile app to people who will likely find value in it. You can tag messages as unread to check them out later when youre at the office, set reminders to address specific issues when youre on the desktop, star a message, and so on.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

The Product Coalition

FEBRUARY 5, 2021

So, we began by focusing on the supply (fashion e-commerce brands.) We decided to start by targeting smaller fashion e-commerce brands since we figured they would be easier to get in touch with compared to large fashion e-commerce brands. We determined that like most marketplaces, ours would be supply-constrained.

Research Software 158

Research Software Feedback Software User Testing Product Research 158