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527: The truth behind “CEO of the Product” – with Francesca Cortesi

Product Innovation Educators

Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. She positioned herself at the intersection of different functions, collecting input from business stakeholders to define problems, then transmitting requirements to development teams to create solutions.

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TEI 320: Visual strategies to better position your product ideas – with Amy Balliett

Product Innovation Educators

Visual storytelling makes a huge difference for businesses because audiences want to get to know the brands they’re buying from, but they often don’t want to take the time to read content that delivers authenticity and transparency. If brands are leading with stock imagery, they’re not even doing what any of us can do.

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Spark Innovation With Your Team: Three Workshop Formats To Help

The Product Coalition

Here are three common scenarios that cause many teams to fall idle, along with the workshop formats I use to get them unstuck, tap into their true potential, and unlock possibilities for the organization. To uncover this information, I recommend a Problem-framing and Idea Generation Workshop.

Workshop 148
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My Product Strategy Model

Roman Pichler

The product vision describes the product’s purpose, the ultimate reason for creating it, and the positive change it should bring about. These may include financial goals like a revenue target as well as acquiring new knowledge and developing the brand. This includes the stakeholders, the management sponsor, and development teams. .”

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Stakeholder Management Tips for Product People

Roman Pichler

As the person in charge of the product, you lack transactional power : You cannot tell the stakeholders what to do, you cannot assign tasks to the individuals, and you are typically not in a position to offer a bonus, pay raise, or other incentives. Establish clear roles and responsibilities.

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Product Vision FAQs

Roman Pichler

The product vision describes the ultimate purpose of a product, the positive change it will bring about. The best way to ensure that your vision is inspiring and meaningful for the stakeholders and dev team members is to create it together with the individuals in a collaborative workshop. Listen to this article: [link].

Vision 340
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431: How to use Jobs-to-be-Done rankings – with Doug Stone

Product Innovation Educators

After testing them and understanding which brands a consumer would want to satisfy each job, we found the second most important job to be done in quick-service breakfast was owned by a competitor, and it had to do with feeling strong, competent, and capable. We asked consumers, “Which brand do you want to solve this?”