The Product Guy

SEPTEMBER 10, 2024

In our latest TPG Live session, we explored two of the most critical topics for product managers: Stakeholder Management and Personal Branding. In these cases, it’s often useful to run small experiments or tests to validate assumptions, either confirming leadership’s vision or highlighting alternative approaches.

Branding 195

Branding Leadership Data Visualization Vision 195

Intercom, Inc.

APRIL 16, 2018

The nature of marketing at a software company is that it’s easy to have a highly data-driven view of everything you do, and overlook hard to measure things like building a brand. Brand is the emotional connection you establish with your customers and those whom you would like to become customers. Your brand is not your logo.

Branding 224

Branding Data Visualization Advertising Customer Experience 224

Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. 6] I created the board back in 2011 to offer a simple yet effective way to capture the vision and strategy of a product.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” What Makes a Good Product Vision? Who Owns the Product Vision?

Vision 156

Vision Customer Experience Product Strategy User Testing 156

The Product Coalition

MARCH 9, 2022

A well-thought restaurant branding helps to create an emotional connection with distinguished customers and makes your restaurant distinctive from others. The answer lies in restaurant branding and marketing strategies. Restaurant branding seems not simple as you might think of choosing a catchy name and its impressive logo.

Branding 174

Branding Strategy Feedback Software User Testing 174

Productside

MARCH 4, 2025

Stepping into product leadership means balancing strategic vision, customer focus, and emerging tech. Key topic #2 AIs Impact on Advertising How AI is transforming ad targeting, fraud detection, and campaign performance for small businesses and enterprise brands alike.

Data Visualization 177

Data Visualization Leadership Advertising Reporting Tools 177

The Product Coalition

JULY 25, 2023

Reverse Engineering of Corporate Choices in a series of articles, this time Twitter’s new vision of X. Source: cnbc.com Twitter — a microblogging social platform that has created a solid brand. The strength of Twitter’s brand lies in its uniqueness. A part of this vision is re-branding the bluebird to X.

Vision 146

Vision Entertainment Customer Experience Branding 146

Productside

MAY 27, 2025

Theyre facing mounting pressure, internal friction, and a big challenge: turning a well-known brand with a faltering product into a focused, outcome-driven organization. WellNest has a strong foundationbacked by a trusted 20-year-old brand and longstanding relationships with employers, employees, and practitioners.

Product Strategy 199

Product Strategy Strategy Product Research Weak Development Team 199

Roman Pichler

MARCH 14, 2023

I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. Why would people want to use and buy it?

Product Strategy 349

Product Strategy Strategy Vision Product Research 349

Product Innovation Educators

FEBRUARY 24, 2025

This demonstrates how innovative product development can create value for multiple stakeholders while addressing larger industry challenges. Key Product Management Lessons: Trust, Testing, and Breaking Bubbles Anya shared several pivotal lessons from her product management journey that challenge conventional wisdom.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Roman Pichler

SEPTEMBER 13, 2022

And what’s their relationship to the product vision and the product backlog? At the heart of the model in figure 1 are four artefacts: the product vision, the product strategy, the product roadmap, and the product backlog. The product strategy communicates the approach chosen to realise the vision and to make the product successful.

Product Strategy 349

Product Strategy Strategy Vision Product Research 349

Product Innovation Educators

FEBRUARY 17, 2025

She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

The Product Coalition

OCTOBER 16, 2023

The Enduring Obsession: Big Brands and NFTs — A Tale of Hope and Uncertainty NFTs: A Shaky Start for the Big Fish When it comes to the world of NFTs, even the biggest brands are not immune to the initial turbulence. Major brands, like GameStop, once hyped up their NFT marketplaces, hoping to ride the NFT craze to success.

Branding 147

Branding User Testing Customer Experience Data Visualization 147

Productside

MARCH 6, 2025

From surfacing hidden landmines during due diligence to bringing entire product orgs under one cohesive vision, Brians got the battle scarsand the winsto prove it. Below, well unpack his real-world advice on making acquisitions work, retaining your best people, and aligning tech stacks for a post-merger world that actually innovates.

Technical Review 177

Technical Review Software Review Development Team Review Product Management 177

The Product Guy

FEBRUARY 13, 2020

Firstly, Jeff as a new umbrella brand for all the new services will be providing to our customers; Secondly, a new business line called Beauty Jeff was opening the very first venue in Argentina. Low accountability Limited visions of the product by PMs. Started a weekly internal newsletter about vision of the product.

Product Research 471

Product Research Onboarding KPIs Reporting Tools Feedback Software 471

The Product Coalition

APRIL 20, 2023

Brands and businesses are using innovative augmented reality apps to obtain a market advantage. But YouCam does, and it uses augmented reality to let shoppers try on makeup from a lot of big brands. Mobile application development companies are bridging the gap between fantasy and reality with the aid of brand-new dimensions.

Technical Review 148

Technical Review Reporting Tools Vision Software Review 148

The Product Guy

JULY 2, 2020

On one of the mentor live streams, the importance of a strong strategy and vision was discussed. A product vision and strategy is the way you communicate with the market, showing what’s important to you as a company and what you can expect to see from them. When I started in my role I felt that there wasn’t much of either.

User Testing 451

User Testing Product Research Customer Experience Data Visualization 451

Roman Pichler

DECEMBER 7, 2021

These may include generating revenue , reducing cost , increasing productivity , and strengthening the brand. To see how this can be done, let’s explore how the success factors can be applied to the product vision board. Ethicality affects the vision, needs, product, and business goal sections.

Artificial Inteligence 286

Artificial Inteligence Vision Wireless User Friction 286

freshtrax

JANUARY 11, 2022

Rather, several prominent foreign brands are redesigning their logos to make them more symbolic or iconic. Brand Logo Trends by Country [US, Japan, China]. As we proceeded with our research, we found that brand logos are characterized by different countries. Brand logos of typical American companies.

Branding 124

Branding Research Software User Testing Customer Experience 124

Product Innovation Educators

JULY 4, 2022

The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. The highly rated and recognized brand was about $800. From there, if we’re getting into a brand new category, we follow a fast-follower strategy. The leading brand cost about $150.

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous. Here’s how we did it.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Product Innovation Educators

OCTOBER 30, 2023

The hardest use case to define is when you’re trying to invent a brand new category and your competition is non-use. 18:41] How does the use case impact product vision and decision-making? The use case is like a magnifying glass that bring the product vision into focus. The toughest thing to do is ask the right question.

User Testing 326

User Testing Reporting Tools Customer Experience Research Software 326

Product Innovation Educators

MARCH 4, 2024

Sometimes we have the temptation to build ten brands at the same time. We didn’t see ourselves in the economy segment; that didn’t make sense with the vision of a premium perspective. The celebrity behind the brand helped get people excited. I like to use a visual when I explain my vision. Pace yourself. [15:31]

User Testing 301

User Testing Vision Naming Branding 301

Product Innovation Educators

JUNE 12, 2023

Typically, there are two big phases in bringing a product from vision to launch: planning and execution. Planning includes the product vision, strategy, and roadmap. How do you set the vision, strategy, and roadmap? Who are the right stakeholders and partners to work with as you are setting your vision, strategy, and roadmap?

User Testing 253

User Testing Customer Feedback Product Management Product Manager 253

Roman Pichler

SEPTEMBER 2, 2020

I’ll never forget the day when I suggested to the product manager of a brand-new healthcare product to prioritise its features. To mitigate the risk of adding the wrong items to the product backlog, ensure that you have a validated product strategy in place, no matter if you look after a brand-new or as an existing product.

Healthcare 77

Healthcare Roadmap Product Strategy Strategy 77

The Product Guy

JUNE 25, 2024

Yet, it is this very skill that can elevate a product from a mere concept to an inspiring vision. This narrative approach doesn’t just sell products; it sells a vision of what’s possible. Brand Loyalty : Stories humanize products, making them more than just tools or services. Why is Storytelling Crucial?

Product Management 199

Product Management Product Manager Data Visualization Customer Feedback 199

Arkenea

FEBRUARY 23, 2025

But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? However, I don’t necessarily agree with the idea that its user feedback “versus” the founder’s vision.

User Testing 98

User Testing Feedback Software Customer Feedback Research Software 98

UX Planet

FEBRUARY 3, 2025

Some key disabilities to account forinclude: Visual impairments : Color blindness, low vision, or blindness. Brand Reputation Designing for accessibility signals inclusivity and social responsibility. This strengthens your brands reputation and fosters trust with users, particularly those in marginalized groups.

UX 101

UX Research Software Data Visualization User Testing 101

Roman Pichler

SEPTEMBER 2, 2024

It applies to a brand-new product as well as an existing one whose current strategy is no longer valid, for example, as market conditions change. A handy tool to formulate the strategy is my Product Vision Board, shown in Figure 2. In a nutshell, it’s about finding a problem worth solving. Should you pivot, persevere, or stop?

Product Research 237

Product Research Product Strategy Strategy Research Software 237

Product Innovation Educators

JULY 3, 2023

In an established business, you have a business model, customers, ecosystem of partners and distribution channels, employees, and a brand reputation. Your vision must be rooted in your particular business and unique capabilities. Creating a new startup is a different challenge. The challenge is adaptation. The challenge is adaptation.

Artificial Inteligence 282

Artificial Inteligence Leadership User Testing Feedback Software 282

Product Talk

APRIL 17, 2024

You have this grand vision. What’s the vision? I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? The vision is flight level one for me. It is hard to do true research for a product vision. We have plenty of ideas. We’re drowning in ideas.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

The Product Guy

JULY 18, 2019

Doing so will help you better support your team, but also identify and improve on the skills and areas you personally excel, helping you choose the right career path, strengthen your reputation, and building your brand and narrative.

Weak Development Team 344

Weak Development Team B2C Customer Experience Advertising 344

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board.

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Roman Pichler

FEBRUARY 14, 2023

These are typically brand-new and young products as well as products that are experiencing a bigger change, for example, to extend their life cycle by addressing a new market segment or by replacing some of the technologies. But like any tool, Scrum has its benefits and limitations.

Product Research 382

Product Research Feedback Software Research Software User Testing 382

Roman Pichler

MAY 12, 2025

It offers the autonomy to do things differently and develop brand-new products. Using an incubator can help you with this. An incubator is a new, temporary business unit that is loosely coupled to the rest of the organisation. 6] Figure 2 summarises the strategizing effort for the three innovation types.

Research Software 196

Research Software Technical Review Customer Experience User Testing 196

The Product Coalition

NOVEMBER 23, 2021

These 8 dimensions will be pillars of driving the vision and business outcomes right after the launch. Branding/content strategy Branding strategy for a startup is equally important like other stacks such as product, innovation, engineering, growth, finance, ops but that is the area where co-founders generally do not have enough experience.

Startups 157

Startups Strategy Technical Review B2B 157