Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Artificial Inteligence Research Software Product Research User Testing 235

The Product Guy

APRIL 21, 2019

Aside from these three stages, there’s a fourth category that doesn’t get much attention since it only makes up a small percentage of total sales – the secret menu. Customers ask for custom products, and organizations should be able to meet these requests if they are in the ReMix and/or ReModify category (lower quadrant). Builds brand.

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Data Visualization User Testing Customer Experience Product Research 378

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

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Product Marketing Marketing Reporting Tools Healthcare 147

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. This framework covers five major questions: What do we aspire to be? Where do we play? How do we win?

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Product Innovation Educators

MARCH 4, 2024

A successful market entry strategy in the non-alcohol space was one of the critical pillars of the transformational journey into a beverage company. 5:15] What did market research show about why consumers were switching to non-alcoholic beverages? The energy drink is one of the fastest growing segments in the beverage category.

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Alchemer Mobile

APRIL 9, 2020

Mobile apps in the Food and Drink category have experienced radical change these last few weeks. The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. Food and Drink apps tend to be more transactional than apps in other categories.

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Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Business Services category. Below is a summary of our research specifically on Business Services apps.

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The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

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Product Innovation Educators

NOVEMBER 25, 2019

4:42] Where do you start when it comes to bringing a food product to market? There are two categories of food products. Winning contests validates your product and gives you free marketing. Your customers depend on your packaging, pricing, and marketing. There are two categories of food products. Be scrappy.

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User Testing Customer Feedback Product Research Feedback Software 352

The Product Guy

MARCH 12, 2020

We agreed that our number one priority had to be achieving Product/Market Fit. In agreeing our framework, we realised that we had been placing too much bias on ‘Market Fit’ in our meetings, and had neglected ‘Product Fit’. We knew we’d ironed out most of the initial niggles, and were ready to iterate. .

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Alchemer Mobile

APRIL 21, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Education category. But the category is broad, and consumer expectations and behavior varies dramatically between industries. 2021 Engagement Benchmarks for Education Apps.

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The Product Guy

DECEMBER 15, 2019

Established in 2010, TPMAS are awarded annually and saw hundreds of nominations across our 7 categories. Initially joining Vydia in 2016, Gaudio played a pivotal role in building and leading the company’s marketing division, which helped earn Vydia recognition for its innovative product, fast-growing business, and attractive culture.

Technical Advisors 370

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Alchemer Mobile

APRIL 14, 2022

The Media and Entertainment app category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior vary between industries. When asked, consumers of Music apps generally loved their brand experiences: the category averaged an extremely high Love Percent at 81% (64% overall).

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Feedback Software User Testing Technical Review Customer Feedback 278

Alchemer Mobile

MARCH 16, 2021

Consumer app usage has never been higher—and for many industries, the opportunity to win market share has never been greater. Prioritizing retention allows teams to lower marketing costs, improve loyalty, and save resources. Turn apps into listening channels. What’s New in the 2021 Report. See the Report.

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Alchemer Mobile

NOVEMBER 13, 2024

By identifying these categories, businesses can focus on boosting advocacy among Promoters while addressing any gaps in satisfaction among Detractors and Passives, giving them a comprehensive view of customer loyalty. In marketing, they can gauge brand awareness, assess advertising effectiveness, or understand customer preferences.

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Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. No sales situations, no customer issues, just pure market research without any agenda other than gaining an unbiased view of the market that makes them more effective in their role, especially strategy and planning.

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Alchemer Mobile

MARCH 16, 2022

Consumers are more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. Below is the 2021 distribution across both iOS and Android, by app category.

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Product Innovation Educators

JANUARY 20, 2020

It is an organized canvas consisting of six categories for creating a product plan. To Commit, begin business modeling, make a financial model, do market validation research, and do resource allocation. [16:38] To Deliver, the product managers who are also product marketing managers need to plan the launch.

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The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

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Data Visualization User Testing Research Software Marketing 183

Alchemer Mobile

FEBRUARY 18, 2021

For the travel category, the data looked vastly different than any other industry. Ultimately, most mobile marketers and digital transformation experts know that more personalized experiences lead to better brand loyalty and therefore less churn. In fact, a new “Helpfulness” category was added to Apple’s 2020 awards. Investment.

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The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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The Product Guy

MAY 7, 2019

When taking the reins and driving the innovation of your company, it is important to first understand the industry and competitive market. Is there some niche that your product could fill and get ahead with in the market? What are some trends in the market or in other markets you see that can be applied to your company?

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Roadmap Product Research User Testing Research Software 379

Alchemer Mobile

MARCH 23, 2022

Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success. Our annual deep dive into mobile consumer engagement.

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UX Planet

JANUARY 15, 2025

Strategies to improve activeusers Note that every product is unique, and it is impossible to offer universal recommendations that will work equally well for all product categories. Reference values for session length per product category. Session frequency varies per product category. Image by NickBabich. leaderboards).

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User Testing Customer Experience Research Software Product Research 105

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct. Here’s the funny thing.

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Alchemer Mobile

APRIL 13, 2021

While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. A big win in the Shopping apps category is that, collectively, there were few consumers who shifted from Fan to Risk (-2%, macro average is -4%).

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Feedback Software Research Software User Testing Systems Review 232

Product Innovation Educators

OCTOBER 30, 2023

Second, not all users are the same, so creating a common use case across a market segment or sub-segment is a lot harder than one thinks. The use case starts from the business plan—the target market vertical that the product fits the best. We sold it in the market place and started getting feedback.

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Alchemer Mobile

APRIL 6, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Food and Drink category. Food and Drink app ratings and and reviews were slightly higher than macro averages across both iOS and Android, particularly within the Restaurants category.

Feedback Software 243

Feedback Software Research Software User Testing Systems Review 243

Alchemer Mobile

APRIL 28, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Utilities category. These changes were driven by a variety of unprecedented factors due to the coronavirus epidemic and generally had a fluctuating impact on the category.

Feedback Software 234

Feedback Software Systems Review User Testing Travel 234

Product Talk

OCTOBER 18, 2023

Does it matter what category a particular assumption falls into? Assumptions fall into five categories: desirability, feasibility, usability, viability, and ethical. The value of the categories is they help us generate assumptions that represent risk in our ideas. What is an assumption? What is an assumption test? That’s okay.

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Product Research User Testing Testing Analytic Tools 339

Alchemer Mobile

APRIL 12, 2022

90-day retention after seeing a Love Dialog was extremely high for this category at 76% (79% overall), but particularly in Auto at 85%. Mobile Marketing Tips for Travel and Hospitality Brands. Want to see how the Travel category compares to the macro trends we identified in our 2022 Mobile Customer Engagement Report?

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Travel User Testing Research Software Feedback Software 261

The Product Coalition

JULY 15, 2023

Former CEO of Picker explains mistakes made in pursuit of product-market fit. It’s about a company that seemed to have a great idea from the start, but then, as the story goes, they failed to achieve product-market fit. Source: Google Play Perhaps this product idea could have been successful and maybe the market was not ready.

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User Testing Product Marketing Research Software Marketing 148

Product Innovation Educators

FEBRUARY 3, 2020

I interviewed twenty-eight different industry experts in seventeen different categories, including product managers, CEOs, and product developers, to learn their perspective on what we, as inventors, are doing right and doing wrong. The first step is to figure out if you have a marketable idea by trying to sell the benefit of your invention.

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User Testing Product Research Finance Books 350

Alchemer Mobile

MARCH 22, 2022

In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Food and Drink category. QSR Mobile App Marketing Strategies. The Food and Drink industry embraced the transition to mobile in 2020, and the investments paid off in 2021.

Reporting Tools 264

Reporting Tools User Testing Data Visualization Feedback Software 264

Alchemer Mobile

APRIL 14, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. But the category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior varies dramatically between industries.

Feedback Software 246

Feedback Software Research Software Technical Review User Testing 246

Alchemer Mobile

DECEMBER 28, 2021

Here are examples of a few demographic data categories: Age. If you work in mobile marketing or advertising , demographic information is critically important. Customer sentiment analysis gives you insight for your mobile marketing and product strategy, helping your dollars stretch further and your ROI increase. Nationality.

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UX Planet

JUNE 17, 2025

This helps us identify best practices and find gaps in the market. If they’ve browsed a certain category, show them similar items on their next visit. This is the “behind-the-scenes” information that helps us understand the true “why” behind the “pen.” Competitive Analysis: What are competitors doing? What works for them? What doesn’t?

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