The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Product Innovation Educators

FEBRUARY 24, 2025

How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. He covers the “double diamond” approach, how to talk about value, pricing strategies, and how market research helps make smart decisions.

User Testing 280

User Testing Product Research Market Research Research Software 280

Product Innovation Educators

FEBRUARY 17, 2025

Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. Recently, at Hemnet, Sweden’s beloved property platform, she led product development that drove a 130% increase in top line revenues, making it the growth engine of the business.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

Product Innovation Educators

JANUARY 3, 2022

How product managers can use the Modified Agile for Hardware Development Framework. Many teams have tried adopting Scrum for developing hardware products, not always successfully. Dorian has a deep background in product development, starting in engineering and then moving to business leadership roles.? Timeboxed learning cycles.

Agile 290

Agile Development Feedback Software Customer Experience 290

Product Innovation Educators

JUNE 21, 2021

A common question I am asked is, How can an organization speed up its product development? One way is what our guest is sharing with us today, the 3 Ps of Lean Product Development—Pipeline, Practice, and Process. His name is Steve Stucky, and he has over 25 years of experience applying lean product development. . 6:50] Pipeline.

Development 258

Development Customer Experience Events Differentiation 258

The Product Guy

APRIL 15, 2025

We developed a series of exclusive frameworks and step-by-step strategies to help you turn these insights into action. Highlights from the Roundtable On Enterprise Customer Engagement: Users and buyers often have competing priorities – product teams must treat them as separate voices, not a unified one.

Customer Feedback 195

Customer Feedback Enterprise User Testing CTO Coach 195

Product Innovation Educators

MARCH 18, 2024

Summary of some concepts discussed for product managers [2:17] How did you get your start in developing medical products? I didn’t have any idea how to develop a product, but I saw a problem and came up with a solution. I noticed the Ford and Toyota engineers had different approaches to developing products.

Development 281

Development Customer Feedback Feedback Software Transportation 281

The Product Guy

DECEMBER 15, 2019

In this role, Gaudio drives the strategy behind roadmap management, agile product development, and cross-functional communication. Prior to Vydia, Gaudio built and managed the marketing team at video Ad Tech company, Yashi, which was successfully acquired in 2015 for $33M cash by Nexstar Media Group. .” Drew Falkman.

Technical Advisors 370

Technical Advisors Analytic Tools Product Manager Product Management 370

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

The Product Guy

JULY 4, 2019

My career started at Hewitt Associates which was a human capital and management consulting firm that operated 500 offices in 120 countries. We provided consulting, insurance brokerage, information technology and business process outsourcing services. First, I spoke with team members and my development team to assess the problem.

Research Software 384

Research Software Product Manager Product Management Systems Review 384

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Innovation Educators

NOVEMBER 25, 2019

I have often discovered new insights about developing and managing products when talking with someone in a different industry than I normally work in. 4:42] Where do you start when it comes to bringing a food product to market? Find out what would be involved in production by talking with a co-packer or an R&D consultant.

User Testing 352

User Testing Customer Feedback Product Research Feedback Software 352

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 385

Reporting Tools User Testing Customer Experience Product Research 385

The Product Guy

JANUARY 8, 2019

We had built a platform tailored to the specific needs of the local market to connect small businesses with their customers – for restaurants to reach out to potential diners, for hairdressers to find people who want a haircut and so on. Agile is sometimes seen as a panacea to all product development problems.

Product Research 354

Product Research Customer Experience Weak Development Team Agile 354

Product Innovation Educators

MAY 1, 2023

His market and technical savvy allowed his career to develop from Product Manager to Chief Marketing Officer.  Before co-founding Product Growth Leaders, his product management consulting company, he was a Pragmatic Marketing lead instructor for over 15 years. Interview the VPs of sales, marketing, etc.,

Product Manager 281

Product Manager Product Management Product Research Research Software 281

The Product Coalition

OCTOBER 13, 2024

A long time ago, in an interview with Google , I suggested that they develop a voice interface. Are there market trends that impact this decision? Similarly, consulting with friends or experts can be beneficial, but only if that’s a tool you’d use in the real world too. Of course not. What user needs are we addressing?

Feedback Software 148

Feedback Software Data Visualization User Testing Customer Feedback 148

The Product Guy

JUNE 18, 2020

Say you’ve done your customer research and sized up the market. Your product hits the market. . Knowing their differentiating capabilities can help you capture market share away from your competitors. . Clear Benefits: FBL’s provide higher confidence for large releases. FBLs help keep you close to your customer.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

The Product Coalition

OCTOBER 13, 2022

Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Competitive analysis: “Blue ocean” (Kim, Mauborgne) Don’t get stuck into consulting matrixes. Eventually they run out of cash and shut down. If only books on product management had labels that say “pre-PMF” or “post-PMF”. Poor questions yield little value. ??

User Testing 166

User Testing Books Product Marketing Marketing 166

The Product Guy

MAY 30, 2019

As a team who decides to research which new features to develop, we first want to define our business outcomes and key results (OKR), together with our problem statement. Indeed the relevant decision-makers, influencers and domain experts should be involved, informed and consulted, as appropriate. In tomorrow’s market?

User Testing 384

User Testing Product Research Customer Experience Data Visualization 384

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 144

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 144

Roman Pichler

NOVEMBER 6, 2023

They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed product goals , create the desired outcomes, and achieve product success, as Figure 1 shows. A head of product is responsible for developing the individuals and growing the product management team.

Leadership 313

Leadership Customer Feedback Construction User Testing 313

The Product Coalition

SEPTEMBER 7, 2023

Often, terms like ‘business’ context or ‘market’ context get thrown around. And why is McKinsey, the world’s premier management consulting firm, talking about it? Uber, a company born in the tech-savvy environment of Silicon Valley, initially tailored its services for a market comfortable with digital payments and craving convenience.

User Testing 143

User Testing Development Product Research Feedback Software 143

Product Innovation Educators

OCTOBER 10, 2022

Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah. Also with us is Carmel Dibner, who is principal and co-owner at Applied Marketing Science, where she has helped dozens of companies uncover critical customer insights to improve products, services, and customer experiences.?Before

User Testing 267

User Testing Product Research Research Software Workshop 267

Arkenea

FEBRUARY 23, 2025

You’ve got your product out in the market. Want to get your app development project off the ground? Arkenea is a trusted, app development firm with 13+ years of experience. Get in touch with us here for a free consultation on your project. Now’s the time to iterate.

User Testing 98

User Testing Feedback Software Customer Feedback Research Software 98

Product Innovation Educators

JULY 8, 2024

Many product managers know strategy is important, but struggle to develop and use it effectively. It guides your decisions, helps you prioritize features, and positions your product in the market. SWOT+T Analysis: This adds Trends to the mix, helping you spot market changes. You’re not alone.

Strategy 310

Strategy Product Manager Product Management Management 310

Intercom, Inc.

JANUARY 16, 2020

Like numerous users, I first became aware of Miro via a consultant and this channel has been really important to their growth story. His paintings have different shapes with very bright colors and we found that our boards developed in kind of the same style. So the platform is beyond them, beyond being just about developers.

Research Software 250

Research Software Data Visualization User Testing Customer Experience 250

Product Innovation Educators

DECEMBER 5, 2022

This episode is sponsored by PDMA, the Product Development and Management Association. Agile teams need to know what they are developing, and VOC is a tool for understanding what customers need. However, traditional VOC doesn’t meld well with development accomplished in a series of sprints. We are with Kristyn Corrigan.

Agile 243

Agile Data Visualization User Testing Customer Feedback 243

Product Innovation Educators

AUGUST 10, 2020

Greg is the CEO of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world’s most well-known organizations. We’re interested in hearing from anyone actively involved in product development. 3:15] What’s new this year, in your sixth study?

Weak Development Team 227

Weak Development Team Product Research Reporting Tools Data Visualization 227

Product Innovation Educators

SEPTEMBER 23, 2024

Strategies for Successful Product Expansion To overcome these challenges, Greg suggests several strategies: Creating Autonomous Teams Following the example of Apple’s Macintosh development, physically separating new product teams can foster innovation. Greg shares an example from his consulting work with Vertex, a tax software company.

Healthcare 321

Healthcare Leadership Strategy Startups 321

Melissa Perri

JUNE 29, 2017

I was tasked with gathering the requirements from sales, coming up with a solution, designing it, and then shipping the specification document to development to be built. This was a person who was a proxy for the customer and would tell the developers the requirements for what needed to be built.

Product Manager 325

Product Manager Product Management Product Research Customer Experience 325

Product Innovation Educators

JANUARY 18, 2021

His name is Narasimha Krishnakumar, and he is the Global CPO for Wind River, a cloud-based IoT company, and he is also an advisor and a product consultant to startups and new ventures. . We look at the landscape of devices in the market and create innovative solutions for our customers. [4:42] 4:42] Where do your ideas come from?

Product Manager 281

Product Manager Product Management Naming Management 281

Product Innovation Educators

JANUARY 20, 2020

I think you’ll find it helpful for your planning regardless of where you are in a project — the beginning, developing, or launching. Product management should take a back seat to development. To Commit, begin business modeling, make a financial model, do market validation research, and do resource allocation. [16:38]

Product Research 271

Product Research Framework Research Software Vision 271

Product Innovation Educators

JUNE 12, 2023

Before joining Google, Neha worked as a Management Consultant at Essex Product Consulting, where she helped organizations build products. That gives engineers trust that whatever I am asking them to build is actually required by the market and by our users. If you don’t have that feature on your product, please build it.

User Testing 253

User Testing Customer Feedback Product Manager Product Management 253