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Decoding Product Leadership

Roman Pichler

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[ It is therefore called assigned leadership.[

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Data Science Consulting Is A SCAM!

Piyanka Jain

I run a Data Science Consulting company, and I say analytics consulting is a SCAM! link] I can say so because I have been on both sides of the table, having hired analytics consulting companies for big organizations and also providing analytics consulting services to top companies. Always start with an assessment ?—?Invite

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Data Science Consulting Is A SCAM!

Piyanka Jain

I run a Data Science Consulting company, and I say analytics consulting is a SCAM! link] I can say so because I have been on both sides of the table, having hired analytics consulting companies for big organizations and also providing analytics consulting services to top companies. Always start with an assessment ?—?Invite

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Podcast: More 2 Marketing

Mironov Consulting

I joined Susan Walsh on her More 2 Marketing podcast , where we had an hour-long conversation around: project funding vs. product funding MVPs (and why no one who works for me ever uses that acronym a second time) Chocolate cake as a way to describe lots of small requests How to talk to the C-suite (in the language of money) Reminder that maintenance (..)

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Demystifying account-based marketing: How to make it actually work for your business

Intercom, Inc.

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

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How CS Ops Drives Market Valuation

Gainsight

It helps that Sales and Marketing figured this out long ago. Who else can interpret strategy from Product, Marketing, and elsewhere into the CS team’s role? These other teams sometimes have the skills to be true thought partners and business consultants, taking that pressure off of CS leadership. Your VP of CS?

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Meet the Ampliteer Leading Our Global Solutions Consulting Team: Todd Vancil

Amplitude

Market Leadership: Amplitude stood out to me because it’s disrupting the digital marketplace–dominating the segment focused on digital product makers. I was impressed with the vision our CRO, Matt Heinz, and executive leadership outlined to assemble a world-class sales organization. What motivated you to join Amplitude?