The Product Guy

SEPTEMBER 27, 2016

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?

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Messaging Positioning Data Visualization User Testing 105

Product Management University

NOVEMBER 29, 2023

To all of you product marketers out there, you totally understand this situation! When it comes to positioning value, sometimes the simplest things are the hardest to say. A good friend of mine is leaving his corporate job and going out on his own as a consultant with an amazing track record of success.

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Positioning Workshop Messaging Consulting 100

The Product Guy

OCTOBER 25, 2016

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

The Product Guy

OCTOBER 9, 2018

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. Julian Dunn is a senior product manager with Chef Software where he. About Julian Dunn.

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Weak Development Team Product Strategy Strategy Development 326

The Product Guy

DECEMBER 6, 2018

During this journey, some of the key challenges that I faced are follows: I found it very difficult to define the positioning statement for the product. Fourth step is speaking with customers, running experiments and/or using existing customer/product/market data to validate/invalidate hypotheses. About Rashid Manzar.

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Reporting Tools Customer Experience Product Manager Product Management 350

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

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User Testing Product Manager Product Management Data Visualization 273

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Counter-positioning.

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Strategy User Testing Technical Review Software Review 212

Product Innovation Educators

MARCH 19, 2018

Steve has been working within the high-tech arena since 1979 with experience in technical, sales, and marketing positions at companies specializing in enterprise and desktop hardware and software. His market and technical savvy allowed him to rise through the ranks from Product Manager to Chief Marketing Officer.

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Research Software Product Manager Product Management Feedback Software 165

Arkenea

FEBRUARY 23, 2025

We asked some of the industry experts about how do they merge both the aspects and finalize the features of the product. Get in touch with us here for a free consultation on your project. We also asked them if there is a particular way the product iteration process should look like. But then when do you move on?

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User Testing Feedback Software Customer Feedback Research Software 98

The Product Guy

JANUARY 5, 2017

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Product Innovation Educators

SEPTEMBER 2, 2024

These quantitative methods allow product managers to make data-driven decisions about product features, pricing, and market positioning. Portfolio Pricing: Considering how your product fits into your overall product lineup and pricing strategy.

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User Testing Product Research Market Research Research Software 280

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

NOVEMBER 19, 2020

He’s been applying for positions for months and has found it nearly impossible to get an interview. More than many other roles, PM positions tend to have stringent qualifications for desired applicants. There are many people who graduated and were introduced to product management afterward. How do these people get into product?

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Technical Review Product Manager Product Management Research Software 167

Product Management University

NOVEMBER 17, 2020

We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue.

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Magazine B2B Product Manager Product Management 130

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

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Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. As Product Management Goes, So Goes the Rest of the Organization. Why You Should Give Your Product Portfolio a Good SWOT. In the Trenches FAQs.

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B2B Product Manager Product Management Magazine 130

The Product Guy

FEBRUARY 18, 2017

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Product Management University

OCTOBER 17, 2023

All the work you’ve done upstream is now going to pay huge dividends downstream on the product marketing and sales enablement front. Sure, salespeople need some level of product knowledge, but in most cases, they just need to know which solutions are most applicable to each situation that’s critical to the buyer’s success and why.

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Product Research Customer Experience Management Management 130

The Product Bistro

AUGUST 30, 2016

Written by Brian Lawley, the top man at the 280Group , a consultancy, and training organization with deep product management and product marketing skills and reputations, I was at first put off by how thin the book was. I was changing jobs, and had some time to read/hone my skills, and see what I could be missing.

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Books Product Manager Product Management Management 150

Alchemer Mobile

NOVEMBER 10, 2022

Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app. Watch the full video here. Kin + Carta.

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Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Messages that Matter

JULY 11, 2024

It’s hard to imagine how eleven of the 20 vendors evaluated in my annual assessment of the Business Intelligence (BI) market have the same position as at least two competitors. Eight have “insights” positions. Three have “decision” positions. What is a position? I’m providing my definition for two reasons.

Differentiation 52

Differentiation Analytic Tools Data Visualization Marketing 52

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

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User Testing Product Marketing Engineering Marketing 103

The Product Bistro

NOVEMBER 25, 2021

A local semiconductor equipment company was seeking a “Product Marketing Manager” for a newfangled super cool microscope to characterize photomasks, and someone they pursued wasn’t interested. I started this blog, and took a few consulting roles. But she pointed them at me. A few hundred dollars at a time.

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Product Manager Product Management Analytic Tools Data Visualization 195

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

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User Testing Product Marketing Marketing Customer Experience 78

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Ideally, you will have directly assisted a product manager on one of your projects.

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Consulting Technical Advisors Technical Review User Testing 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Ideally, you will have directly assisted a product manager on one of your projects.

Consulting 52

Consulting Technical Advisors Technical Review User Testing 52

Intercom, Inc.

JUNE 10, 2020

How they use your product, what they think about your product, what they think about competing products, how they think about how your product is positioned and priced. These experiences need to cover both sides of product-market fit: the product, and the market. Here are some examples.

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Research Software Weak Development Team Reporting Tools Customer Communications 291

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

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Positioning Books User Testing Weak Development Team 56

The Product Coalition

FEBRUARY 27, 2022

So you found a new position as a product leader, congratulations! Only among my consulting customers , two companies recently hired a new VP of Product. I decided to write this article to help you, product leaders, with your new position. and in product leadership positions there is so much of it!

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Weak Development Team Leadership Data Visualization Positioning 167

Product Innovation Educators

AUGUST 23, 2021

His approach is based on the belief that minimal process and simple templates result in a nimble product team. Steve has been working within the high-technology arena since 1981 with experience in technical, sales, and marketing management positions at companies specializing in enterprise and desktop software.

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Research Software Feedback Software Product Manager Product Management 156

The Product Coalition

JULY 10, 2020

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. As a Product Manager, you have very little authority.

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Product Manager Product Management Management Management 142

Mind the Product

JUNE 13, 2018

In 2017, she and her team launched a family of consumer hardware products ranging from smartphones to smart speakers, earning 26 different design awards. This collection established a design aesthetic for technology products that is tactile, bold, emotional and undeniably Google. Joe Leech, Product Strategy Consultant.

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User Testing Data Visualization Workshop Product Research 134

Mind the Product

SEPTEMBER 20, 2018

I’ve been constantly surprised at what I don’t know, and have always loved the way that product management has allowed me to keep learning. Moving in this direction has given me a new outlook on how sales has the potential to help with product success (which, let’s face it, is success for the sales team, too).

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User Testing Customer Feedback Customer Experience Product Manager 189

Userpilot

AUGUST 22, 2024

Today, Maja empowers businesses with the knowledge and tools needed to succeed through her own consultancy practice. Deep dive into Maja Voje’s bestselling book Rating: 4.8 / 5 Where to buy : Amazon Maja Voje is the author of Go-To-Market Strategist , a comprehensive guide that helps businesses quickly achieve product-market fit.

Books 105

Books User Testing Analytic Tools Feedback Software 105

Userpilot

FEBRUARY 24, 2025

PM looking for a by-the-book product manager role. 10+ years of experience in consulting, operations, or project management. Salary $165,500 to $248,700 + stock options Apply here Recommended candidates for product manager roles in data-driven companies Now, lets turn the table. Someone with a more traditional PM experience.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

The Product Coalition

MARCH 12, 2023

In most cases, you have never been in this position yourself before, so interviewing could be a challenge. Here are a few things to consider when you seek your next product leader. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services.

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Product Research User Testing Consulting Leadership 146