PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Some starter activities to develop them: Think about a made-up product that you would love.

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Product Marketing User Testing Marketing Technical Review 52

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 74

Analytic Tools Feedback Software Data Visualization Reporting Tools 74

Intercom, Inc.

SEPTEMBER 10, 2020

Those risks can be fatal: Mark has found a 75% failure rate for both Series A and Series C startups (as he presented during his 2019 SaaStr talk.). The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat. I think that’s message-market fit. Mark couldn’t disagree more: .

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Onboarding KPIs Customer Experience User Testing Weak Development Team 226

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. How long will it take to rebuild the presentation with only Pharma terminology, Pharma examples, Pharma images?

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

The Product Coalition

MARCH 12, 2023

Here are a few things to consider when you seek your next product leader. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services. But since the term ‘product consulting’ could mean very different things, I got a variety of leads with various needs.

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User Testing Product Research Consulting Leadership 107

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

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User Testing Product Management Product Manager Data Visualization 102

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. You can start upping your engagement game with: A Customer Advisory Board A customer advisory board is an especially good idea for B2B product companies. and actively engaging their customers to find that fit.

User Testing 134

User Testing Customer Feedback Customer Experience Research Software 134

Mironov Consulting

JULY 28, 2022

The Product/Development side of the organization [product, engineering, design, first-line support, product marketing] deals with cumulative impact across all customers and prospects , including everyone who is still paying to use any version of any products.     Aggregate outcomes.  (e.g.

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

Userpilot

JUNE 20, 2023

1 Product Rantz by Userpilot Product Rantz by Userpilot. Userpilot's Product Rantz is a new release from last week. 70+ product marketing managers and product managers joined the launch event in London last week – which shows the credibility of this book in the industry.

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Onboarding KPIs Feedback Software Research Software Books 83

Intercom, Inc.

OCTOBER 8, 2019

If you’re one of these people, you’ve probably experienced first-hand the challenge of communicating the value of good content design to the rest of your product team. You can watch my full presentation above – or if you’re short on time, check out my key takeaways below. First, what is content design? Dangerous waters ahead.

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bpma ProductHub

APRIL 30, 2017

With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you. Here is a recap of some of her most useful lessons: PM Lesson #1: Successful communication is the bedrock of Product Management.

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Development Product Management Product Manager Management 150

The Product Coalition

JANUARY 11, 2024

To distinguish between a reporter and a commentator — it’s like the difference between a “ news reporter ” and a “ news presenter ”. As a brand, we have a captive audience of curious and passionate product enthusiasts , all seeking opportunities to gain knowledge and learn new skills. Let’s put our cards on the table.

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Reporting Tools Education Research Software Construction 111

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Mironov Consulting

DECEMBER 29, 2022

 A B2B software product company goes to great lengths to reduce/eliminate implementation projects, custom work, connectors to a single client’s unique application or database, bespoke machine learning models, on-site deployment, separate hosting, content moderation…  every kind of human intervention or assistance.  Revenue

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Reporting Tools Data Visualization Software Review Technical Review 111

The Product Coalition

JULY 16, 2023

While I was deeply involved in the details of the product and as a perfectionist by nature wanted to control every little detail, I had to focus on more than just the product development to succeed. One of the first things I did, for example, was to work with the salespeople on how to sell the product.

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Strategy Product Management Product Manager Management 137

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Counter-positioning.

Strategy 212

Strategy User Testing Technical Review Software Review 212

The Product Coalition

DECEMBER 11, 2023

They are all based on real stories of product leaders I work with as a consultant or in the CPO Bootcamp , and I’m sure you’ll find them as real as they are. Present what you already know and make sure they see progress, but don’t make them believe it’s all figured out.

Roadmap 78

Roadmap User Testing Strategy Customer Experience 78

The Product Coalition

JULY 22, 2021

And so we inform them, consult them, involve them. think sales (engineers), account managers, customer success, product marketing. Present your initiatives during team meetings?—?this Leadership are the ones who can make or break your initiatives internally, they have power. Answer your DMs?

User Testing 158

User Testing Roadmap Messaging Leadership 158

The Product Coalition

JANUARY 12, 2024

To distinguish between a reporter and a commentator — it’s like the difference between a “ news reporter ” and a “ news presenter ”. As a brand, we have a captive audience of curious and passionate product enthusiasts , all seeking opportunities to gain knowledge and learn new skills. Let’s put our cards on the table.

Reporting Tools 97

Reporting Tools Education Research Software Construction 97

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Weak Development Team Product Strategy Strategy Development 130

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? Product marketing is the who and what ; marketing is the how.

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? Product marketing is the who and what ; marketing is the how.

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Mind the Product

JANUARY 28, 2019

Most product managers are driven to achieve excellence in their craft. Many, however, get stuck in what I call “product consultant” mode and cannot break out of it. Many product managers never get to launch a product, let alone own one. Steve Jobs’ Take on Consulting.

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Product Management Product Manager Customer Experience User Testing 137

Product Innovation Educators

AUGUST 23, 2021

I am sharing this episode now because Steve Johnson, who is also a business partner with Grant, did a masterful job at the Summit, describing the real nature of product management. As this was a Summit presentation, the format of the show notes below are a bit different. Summary of some concepts discussed for product managers. [0:55]

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Research Software Feedback Software Product Management Product Manager 62

ProductPlan

FEBRUARY 8, 2022

Who’s Responsible for Product Launch Management? In most larger organizations, product marketing will lead the product launch effort. So, the product marketing team needs to work closely with the product manager to coordinate the details. Marketing and sales enablement. Public relations.

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Product launches Customer Experience Management Management 40

The Product Coalition

DECEMBER 29, 2020

Check out: Learning from Failure: Product Manager Style “Am I ready to launch my side project?” It could be a blog, your own consultancy business, an online community, or even your own digital product. If you have a product or business idea that you’d like to pursue, sometimes the very last thing holding us back is ourselves.

Technical Review 127

Technical Review Product Research Certifications Data Visualization 127

Actuation Consulting

JULY 22, 2018

A wide open path for the presentation of bold, fresh ideas that could dramatically improve the customer’s experience. Storyboarding as a Method of Product Concept Investigation. We will take a close look at the Competitive Analysis Matrix and its uses, advantages, and disadvantages in the product development process.

User Testing 65

User Testing Weak Development Team Consulting Customer Experience 65

Actuation Consulting

SEPTEMBER 12, 2018

Today we will look at two of the most important: the Product Vision and Product Strategy documents. Each of these elements fulfills a distinct function, but are often presented together. Defining a Product Vision Document. The Product Vision document looks into the future. The Role of the Product Strategy Document.

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Vision Strategy Development Document 40

BrainMates

AUGUST 14, 2019

Our inability to agree on a set of standardised job tasks doesn’t bode well for Product Management in Australia. If, as a profession, we cannot agree on what each role should be doing, we may never be able to galvanise and present the Product Management profession as a single, united front. Australia’s Product Leaders.

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Product Management Product Manager Management Management 61

The Product Coalition

JULY 10, 2020

As a product professional, Wojcicki knows all about needing to use the power of influence! When speaking to students at the University of California, she said; “How do you present an idea? He then went on to become the CEO and co-founder of Flickr, and then back to product as a Senior Director of Product Management at Yahoo.

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Product Management Product Manager Management Management 99

Gainsight

AUGUST 5, 2022

Preparing and presenting executive reviews. Solutions Consultant or Presales Engineer: The role of a Solutions Consultant or Presales Engineer is a Sales collaborative role. Customer or Product Marketing: In Product Marketing, you would help determine a more defined customer target.

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Reporting Tools Feedback Software Technical Advisors Data Visualization 59

The Product Coalition

DECEMBER 11, 2023

While I was writing this article, one of my consulting clients called me to talk about this dilemma exactly: as their product is getting more mature and allows more functionality, their UX which was something they were super proud of up until now is getting slightly more complex. But do they really need this ?

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

Bain Public

JUNE 4, 2020

Getting external support, such as product management consulting, can help establish the product leadership team responsible for nurturing and guiding the product team. What Is Product Management Consulting? Consulting doesn’t mean instructing a CEO and the product leadership team how to run the company.

Leadership 52

Leadership Analytic Tools Research Software Feedback Software 52

Good Product Manager

JANUARY 29, 2017

Take the 2017 SiriusDecisions Product Management Tools Survey now ! Upcoming Speaking Engagements and Presentations. Wednesday, February 8 : I’ll be moderating a panel discussion on How To Enable Sales for the San Francisco Product Marketing Meetup. On February 9 at 2 p.m. Location can be anywhere in Northeast US.

Reporting Tools 60

Reporting Tools Product Management Product Manager Product Research 60

Good Product Manager

JANUARY 29, 2017

Take the 2017 SiriusDecisions Product Management Tools Survey now ! Upcoming Speaking Engagements and Presentations. Wednesday, February 8 : I’ll be moderating a panel discussion on How To Enable Sales for the San Francisco Product Marketing Meetup. On February 9 at 2 p.m. SFCQu1kJTD. pic.twitter.com/EwfgkJCZVG.

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Reporting Tools Product Management Product Manager Product Research 60

Amplitude

NOVEMBER 9, 2020

They’re product/marketing hybrids who have learned how to capture and read customer data in real time. In more than 20 years as a consultant helping businesses achieve digital transformation , I’ve noticed that successful growth hackers approach customer data in a radically different way than legacy enterprise businesses.

Data Visualization 90

Data Visualization Customer Feedback Analytic Tools Customer Experience 90