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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

to the benefit of the finance department and ultimately the customer organization. If you’re in a crowded space where the competition is high and differentiation is increasingly difficult, portfolio marketing is a great way to differentiate because your marketing and sales dialogues are far more relevant to buyers in each segment.

Marketing 147
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How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

The business value delivered hard numbers to the finance and actuarial teams. However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. A purpose that resonates with the company’s audience can drive customer loyalty and brand differentiation.

Roadmap 124
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He helped shape WallStreetBets. Now Kevin Xu is betting on his own social app.

Mixpanel

The reason I started posting my trades as Sir Jack is because it can feel really uncomfortable talking about finances under your real name. But if you’re going to build a differentiating social network, it really has to be at least a 10x or 20x differentiator. But I know 90% of that table doesn’t matter.

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4 Product Management Certifications that are Worth Your Time

ProductPlan

Here’s even more good news: There are many product management certifications and courses available today. Now, we’ve evaluated top picks based on course content, reviews, communities/groups around the certifications, and industry recognition. But how do you know which ones are worth your time and money?

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Get hands-on product analytics and Mixpanel training with Mammoth Growth

Mixpanel

From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the core of success. While working with various clients and training our own team, we observed that traditional programs often lacked hands-on experience, offered far too rigid course content, and failed to nurture innovative problem-solving skills.

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Stop Fighting - Pick a Prioritization Method and Stick with It

Haines-Group

Of course, this offers only the customer’s perspective, not your relevant business goals and parameters, thus KANO can’t serve as your sole prioritization scheme any more than can MoSCoW. Here are some criteria options to choose from that have proven valuable: Of course, these are not the only choices. These are few and far between.

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Product Idea Validation: 6 Steps for Ensuring Successful Products

Userpilot

Analyze the competitive landscape Analyzing the competitive landscape is essential to understand the existing solutions in the market, finding potential gaps you could fill, and identifying areas for differentiation. Not building the product at all is a valid option too if the cost of financing it is higher than the returns.