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How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. While their socially oriented purpose was commendable, the company faced hurdles in value delivery across their business model, product offering, and brand differentiation in a rapidly changing market.

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Building a Multi-Dimensional Roadmap

The Product Coalition

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. Of course, it would have been ideal to find someone who had had both extensive experience and amazing learning abilities, but there’s a reason unicorns are so rare.

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Differentiate Yourself in an Already Clustered SaaS Market

ProductPlan

The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Moreover, it creates a roadmap to expanding into similar segments. Combined with testimonials and case studies, this is a powerful tool in your differentiation arsenal.

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Product Roadmap Presentation: 6 Examples Included Templates

Usersnap

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

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A Product Manager’s Guide to Roadmapping as an Essentialist

ProductPlan

This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ? To ensure you’re adding the right features and initiatives to your product roadmap, I’ve outlined several suggestions here. Start with the product vision.

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Product Management Courses: Top 6 Platforms

The Product Coalition

But when you work 40+ hours per week, it is difficult to visit seminars, colleges courses or other further education programs. A flexible option to learn and progress are MOOCs (Massive Open Online Courses). MOOCs are courses available over the internet and can educate a large number of people at the same time.

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Roadmapping with an IMPACT Mindset

ProductPlan

But if there’s one part of product management that needs IMPACT more than anywhere else, it’s roadmapping. Roadmaps set the tone for the coming months and years. These items snap up spots on the roadmap that would be better filled with innovative, value-added customer benefits and revenue-goosing enhancements.

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