The Product Coalition

DECEMBER 11, 2023

We all want maximum value for minimum effort or cost. In times of an economic downturn, it is very tempting to offer less for lower prices. But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. But which one is more important? I decided to meet B.,

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

Gainsight

OCTOBER 4, 2022

Back to the Future is probably the most famous and beloved time travel movie franchise ever. . As customer success and product experience enthusiasts, that got us thinking about how our discipline has changed over the years, and what might be in store going forward. . Customer success as we know it didn’t exist yet.

Customer Experience 52

Customer Experience Data Visualization Presentation Travel 52

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 116

Feedback Software Analytic Tools Customer Feedback Customer Experience 116

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. As the old saying goes, focus means knowing what not to do, and so our company finds itself having to narrow down its target market.

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User Testing Customer Experience Customer Feedback Product Strategy 163

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. Photo by Keagan Henman on Unsplash When I work with companies on their product strategy, or when I teach about product-led growth (PLG) I often work with people on their customer journey. It must make sense for people to make even a single purchase.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

Usersnap

JULY 1, 2020

It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. For research purposes, we talked to many experts, interviewed a large number of potential customers, and even built a community ! We learned a lot and shared our findings on our blog through stories and ebooks.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

ProductPlan

JUNE 5, 2020

Learning on the job or via a professional mentorship offers the chance to grow and gain valuable experience. But how do you know which ones are worth your time and money? 4 Product Management Certifications That Are Worth Your Time. Key takeaways include product strategy , user research, and the UX/UI design process.

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Certifications Customer Experience Artificial Inteligence Product Management 95

Gainsight

MARCH 7, 2023

Customer success (CS) is on the verge of a digital revolution, and one-to-many tactics that increase Customer Success Manager (CSM) efficiency are making a real splash. For nearly a decade, CS has been built through one-to-one relationships between CSMs and their customers. Here’s a look at how it works.

Customer Experience 102

Customer Experience Management Management Healthcare 102

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Alchemer Mobile

OCTOBER 14, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What have been your favorite ways to connect and get feedback from your customers?

Technical Review 245

Technical Review User Testing Data Visualization Feedback Software 245

The Product Coalition

MARCH 1, 2022

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

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Feedback Software Customer Feedback User Testing Data Visualization 130

UX Studio

NOVEMBER 26, 2018

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? What characteristics define market research vs user research? What characteristics define market research vs user research?

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User Testing Market Research Product Research Research Software 107

The Product Coalition

NOVEMBER 27, 2022

Photo by Andrea De Santis on Unsplash Many of you know that I started my career as a developer in the Israel Defence Forces (IDF). After winning a few battles just to get there, I got to participate in a prestigious and very intensive 6-months development training (AKA MAMRAM). In some ways, this approach is obsolete.

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Customer Experience Feedback Software User Testing Product Research 135

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 108

Education Marketing Weak Development Team User Testing 108

Userzoom

DECEMBER 9, 2019

Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. This often helps the employee experience too, so it’s a win-win. . Free trials are your friend.

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User Testing Research Software Data Visualization Reporting Tools 111

The Product Guy

AUGUST 10, 2017

As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem. 5 pitfalls and how to fix them.

User Testing 118

User Testing Customer Experience Research Software Customer Feedback 118

Centercode

FEBRUARY 18, 2021

Product development also looked very different back then. User Experience as a field? The Waterfall methodology was king; agile development wouldn’t be a gleam in the eye for another decade. Give Elon a little more time.). This rapid evolution shapes and is shaped by today’s customers.

User Testing 59

User Testing Customer Experience Feedback Software Data Visualization 59

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Once the customer converts , stay in touch.

Research Software 85

Research Software Feedback Software User Testing Reporting Tools 85

Intercom, Inc.

SEPTEMBER 10, 2020

That experience led to his bestselling book, The Sales Acceleration Formula. Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information. Mark’s latest ebook, The Science of Scaling , outlines a precise framework for success.

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Onboarding KPIs Customer Experience User Testing Weak Development Team 226

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. That’s when I logged in to Facebook for the first time. But here is the thing: I have known about Facebook for a while, that Friday wasn’t the first time I heard about it. There has to be an unmet need that you can answer.

Education 114

Education Marketing User Testing Weak Development Team 114

Alchemer Mobile

NOVEMBER 23, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What have been your favorite ways to connect and get feedback from your customers?

Technical Review 245

Technical Review Feedback Software Product Management Product Manager 245

Product Talk

AUGUST 4, 2021

Some of it was normal first-time author insecurity. So I started to experiment. I had set up my schedule to coach in bursts with lots of time off in between bursts. I originally designed this schedule to accommodate my introverted nature and to give me plenty of time to think, read, and write. But it had another benefit.

Product Research 261

Product Research Books User Testing Research Software 261

Revulytics

NOVEMBER 3, 2017

Software customers have many choices and high expectations, and as such, even the most established installations could fall to a more agile competitor. It’s against that backdrop that the term “customer-obsessed” has ascended in importance. What does it mean to be customer-obsessed? It’s a familiar storyline these days.

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Analytic Tools Research Software Customer Experience User Testing 118

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Post-signup: User Analytics : Hotjar , Heap.

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Analytic Tools Feedback Software Data Visualization Reporting Tools 75

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

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Feedback Software Marketing User Testing Finance 162

Usersnap

FEBRUARY 6, 2021

Customer experience, or CX, is critical in today’s user-centered market. Customers have more information than ever before available at their fingertips, and they can share reviews with the world at lightning speed. Fortunately, customers aren’t the only ones with ample available information. By Steve Krug.

Feedback Software 52

Feedback Software Research Software Analytic Tools User Testing 52

Gainsight

NOVEMBER 2, 2023

“I’m doing this alone and don’t have the time to create content, let alone good content. ” “I know videos and visual content perform better than text in many situations, but I don’t have the budget.” Here’s the thing: You don’t need a ton of content to get started on your customer education journey.

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Generative AI Customer Experience ChatGPT Webinar 52

The Product Coalition

DECEMBER 4, 2023

You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue. Tough market conditions would cause your sales to dramatically drop or even cease. You add features, you replace salespeople, but it doesn’t help.

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Product Strategy Strategy User Testing Weak Development Team 105

The Product Coalition

NOVEMBER 13, 2023

You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue. Photo by Tomas Sobek on Unsplash Nobody likes tough market conditions, but it can also be an opportunity. It’s an opportunity for clarity.

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Product Strategy Strategy User Testing Weak Development Team 115

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

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User Testing Feedback Software Technical Review Customer Experience 147

Usersnap

SEPTEMBER 2, 2019

Many small businesses fail because they overlook the importance of a customer experience strategy. If you are unfamiliar with the term, it is the plan undertaken by a business to address a customer’s holistic perception of the business after they interact. Why do you need a customer experience strategy?

Customer Experience 68

Customer Experience Feedback Software User Testing User Friction 68

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Izenda

JULY 28, 2020

Developers are humans too (I think). Engineers live in the product, spending the majority of their time building it, fixing it, and taking care of it. But at the same time, product managers often ask software engineers to assume skills that are probably completely alien to them. For developers, ignorance is bliss.

Data Visualization 45

Data Visualization Reporting Tools Analytic Tools Customer Experience 45

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. I’m in for experimenting with different content formats. Ideally, this wouldn’t be a conflict.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

The Product Coalition

JUNE 18, 2023

The market, however, understood it differently. It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. With sales-led, which is also a bad name, the model means giving each customer exactly what they want and following the money.

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Naming User Testing Feedback Software Weak Development Team 126

Mixpanel

JANUARY 11, 2021

We also have a kid’s product, with ebooks, video games, audio stories, videos, movies, etc. We’re constantly focused on evolving the user experience and expanding our reach to newer formats such as set-top boxes, connected TV apps, etc. Spending time judiciously is important.

Data Visualization 98

Data Visualization User Testing Customer Experience Analytic Tools 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

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Product Marketing Marketing Research Software User Testing 52