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The Secret Product Management Framework

The Secret PM Handbook

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. It’s in our name, right?) Product” involves things like: Requirements or user stories or features. And indeed, as a product manager “product” is where you spend a lot of your time, typically.

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10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Those who have stood out to me as particularly customer-centric have had two qualities in common. I see the immediate impact on our customers when my team and I exhibit these traits. The Foundation: Immediate Access to a Diverse set of Customers. How the customer would like to use the software.

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431: How to use Jobs-to-be-Done rankings – with Doug Stone

Product Innovation Educators

The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in past episodes. It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. His name is Doug Stone.

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Jeff Toister on a guaranteed customer experience

Intercom, Inc.

?. We all know an outstanding customer experience can set you apart from the competition, but is it possible, or wise, to guarantee it? The key to earning (and keeping) our customers’ trust and business, Jeff says, is in the promises we make and expectations we meet, no matter how small.

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3 Simple Steps To Make Your Customer Stories 10x Better

The Secret PM Handbook

In my articles about go to market , I always mention the importance of “customer stories.” How will it suck for you, for the customer, for the company? It’s used the time in big Hollywood blockbusters.). This structure has an obvious name – Problem-Solution-Result. This makes a great story line! (It’s

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446: Winning at new products – with Bob Cooper, PhD

Product Innovation Educators

Our guest is Dr. Robert Cooper, who discovered the now famous Stage-Gate process and was named the “World’s Top Innovation Management Scholar” by the prestigious Journal of Product Innovation Management. The customer’s needs have changed or the customers didn’t understand their own needs.

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Mental Models for Product Managers – Part 2

The Secret PM Handbook

Yet in my experience many product managers don’t know that a value proposition has a specific structure. Of course they are used throughout our domain – a user story is a very simple template, a Jira issue is created using a template. Name Image Description. ” I’m sure you’ve heard this term. I like using good templates.